4 reasons why your company should use qr codes in marketing

1. 4 Reasons Why Your Company Should Use QR Codes in
Marketing
No matter the size of your business, one of the keys to its success is effective marketing. There
are many marketing tools available for businesses today, and one of them is the use of QR
codes. These codes, which are coded black squares on a white background that your customers
or potential clients can scan with a mobile app in order to download custom content, your
business information, and other important or useful content. This type of marketing is
becoming more popular with the rise of mobile apps and mobile technology as smartphones are
designed to be more Internet compatible. While these codes have been in use for some time and
are easier to scan than the old­fashioned
one­dimensional
barcodes, not every company has
success in using them.
1. They Are More Portable Than Business Cards
When you go to a business convention, trade show, or other large gathering where you'll meet
potential clients, having a QR code is superior to carrying around a large stack of business
cards. People who are interested in your business will be able to scan all the information they
need directly off the code via their mobile app to view at their convenience later. You won't
have to fumble your cards out each time you meet someone who's interested in your product,
and you can even have your QR code printed on your shirt so that they can scan it easily.

2. 2. You Can Offer Instant Incentives
A great advantage to offering your customers a QR code is that you can include custom
discounts and coupons directly through the code so they can use them at their convenience.
Because QR codes are capable of holding a great deal of information, you can offer your
customers deals on their next purchase, discount codes that they can apply toward their
purchases online, or a point system that allows them to incur points toward a larger discount
when they reach their goal.
3. QR Codes Can Increase Website Traffic
Including the company URL in the QR information you offer potential customers will increase
traffic to your website. Not only will customers and clients have the ability to browse site
content at their leisure, their browsing will cause them to remain on the site longer, which
drives up your traffic and your page ranking. This can also increase the profit you may from
pay­per­click
ads if you use them, as clients who are directed to your site via the QR code may
not have seen them otherwise.
4. A Great Deal of Information Can Be Offered at Once
QR codes are great for marketing because they can offer your potential clients a great deal of
mobile information all in one place. You can include your store location, if you have a physical
business, your store hours, the phone number, and the URL of your website. This information

3. is difficult to place on a small business card, and printed flyers have become so wasteful and
impractical that no one looks at them twice before they are tossed aside. With a QR code,
however, you can do a great deal of marketing without having to spend the money on printing,
and your customer has all the information they need with a simple scan of their mobile device.
QR codes give you and your company the chance to highlight the most attractive aspects of
your business with a simple scan, allows you to offer potential customers deals and discounts
that will keep them coming back for more, and give you the advantage of carrying an effective
marketing tool right along with you wherever you go. Not only will QR codes give you a
marketing edge, they will raise your profits and bring in new clients each time you use them.
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