1. SCOPE AND CHALLENGES BEFORE FOOD AND
BEVERAGE INDUSTRY
It can be found these days food and beverage industry is fastest growing sector generating
exceptionally high revenue. The main reason behind this fact is busy life and cosmopolitan lifestyle of
people around the world. We can see most of families are now depending on processed foods and
drinks due to various reasons. Further, it can be also noticed that the sector is having immense future
opportunities. Therefore, we can find everyday more players are jumping into food and beverage
industry as it promising sector where companies earn huge returns on their investments. However,
when it comes to food and beverage products people usually do not trust new brand as these
products are directly associated with the health of an individual and their family. That is why new
players or brands in market need a better exposure to enlighten the core competencies of their
product.
As we all know Horlicks and Complan are leading brand when it comes to health drinks. The products
have many segments with different features like taste, color, composition, and benefits. These
products use all the best mediums to promote their products as well as always present something

2. new to their targeted audiences and potential customers. If you are launching new health drink in any
name the foremost challenge in front of your product will be how you can increase awareness about
your product. As we know health drinks are usually related to children and any parent cannot afford
to take any kind of risk. Therefore, you need best medium to interact with your customers as well as
get their feed back to bring improvements in your product and accordingly sales and marketing
strategies.
Present era is the age social media where a company can interact and increase awareness about its
product without any direct contact with its customers. In order to become a brand you need to be on
mouth of your targeted customers whenever they approach to market for buying your product. If we
talk about marketing strategy packaging of products also play crucial role in its promotion. If we talk
about food and beverage industry your product must be easy to carry and at the same time attract
the attention of buyers. Suppose if you are selling beer or cold drink the packing should not be dull
and when buyer going to consume it should open up easily. In case the buyer of your product find it
cumbersome process to open the bottle or can of any beer or cold drink he or she may switch to some
other brand for comfort.
In the same way a company can make its product favored brand of its customers by showing the
procedure to cooking or using it on its packet. As we know anyone can be your brand loyal customer
and in case if your customer don’t know the process of using your product then in confusion he or she
may choose some or brand, which indicates him or her about proper usage of its product. Suppose if
we talk about noodles or any canned food product your customer can be a busy professional or may
be a student who hardly knows about cooking. In such cases you can make your product more user
friendly by showing directions of cooking it on its packet. Further, it is also required your product must
be easy to cook and have all the stuffs required to cook it. In addition, if the product cooking process
is consuming less time of buyer then it will serve as added benefit in making the product a favored
brand of its targeted customers.
In order to make any food and beverage product a brand a company cannot avoid writing its
compositions, manufactured and expiry date. We can see consumers are becoming very conscious
about composition, manufactured date, and expiry date of the products they are purchasing. If a food
and beverage company’s product is showing all these can win the trust of its customers as well as can
become favored brand of its targeted customers. If your company is manufacturing chocolates and
sweets you can mention the quantity of sugar, caramel, coffee, and so on used for manufacturing
your product. In case a beverage manufacturing is offering diet drinks it can also mention its
composition so that consumers’ conscious about their weight can judge the drink before
consumption. Further, customers can also go through the expiry date before purchasing any food or

3. beverage product. All this will make a food and beverage product company reliable choice of its
customers and the products will get competitive edge in the market.
Sales and marketing of any food and beverage product is necessary and at the same time if the
management of company is getting correct information about buyers’ choice it will help in prompt
decision making. Further, the companies need to have reliable information about the stock holding of
different distributors and sales returns made by them. It is also essential to track that if food and
beverage companies offering discounts or offers to customers are reaching to them or not at different
geographical areas. In absence of all these it will be an impossible job for any company to grab brand
loyal and potential customers. For all such issues ​sales force automation software can do best job for
you. The app is user friendly and can be installed easily to android phone and tablets.