Lidl offers surprisingly low prices in London on a variety of products. For example, their pizza prices are significantly lower than comparable options at Sainsbury's. Their motto of "Where quality is cheaper" rings true, as their British-style sausages are almost half the price but equal in taste and packaging. Lidl also offers great prices on dairy products like Greek feta cheese for 99p and buffalo mozzarella for 49p. Lidl demonstrates insight into market needs by adjusting their offerings at each store location while still experimenting with new global products worth trying occasionally.