Update on the delivery of all planned U-PCLG communication outputs - January 2015

1. PROJECT STATUS UPDATE
ON COMMUNICATION DELIVERABLES

2. TABLE OF CONTENTS

4. COMMNUNICATION DELIVERABLES
UPDATE
BY HELLENA NAMBOGWE
COMMUNICATIONS COORDINATOR
U-PCLG
23rd January 2015
At Hotel africana

5. Supporting organisations

6. mediaimpact.org
twitter.com/mediaimpact
ssouthey@mediaimpact.org
Tell a Story,
Change the
World

7. PCI MEDIA IMPACT AT A GLANCE
Communications for
Development Organization
Specializing in Entertainment –
Education Approaches
Thematic areas include Health,
Environment, & Empowerment
Operating in over 30 countries
My Community Model focuses
on Capacity, Community, and
Change
We empower
communities
worldwide to
inspire positive
environmental
change through
storytelling and
creative
communications.

8. emotions.
Education
(30%)
improves the knowledge
and skills of the audience
to make informed decisions
and change their
behavior.
Entertainment-Education
Entertainment
(70%)
attracts and holds the
audience’s attention by
engaging their

9. Species Conservation in 9 Central, West, and
East African Countries, and Laos

10. PCI Media Impact and PCLG Collaboration:
Why is Entertainment-Education important?
WHY E-E ?
Entertainment-Education helps to turn up the
volume on critical issues such as human-
wildlife conflict and fair distribution of NP
benefits.

11. Social Media
Link to program page on PCI
Media Impact website:
http://mediaimpact.org/produc
tion/mpa-mpa-nkuwe-lets-
share-2/

12. FINAL KEY ISSUES ADDRESSED
• Human-wildlife conflict( Crop Raiding)
• Equity and fair distribution of costs and benefits
from the NP.

13. Activities that have been done to address
the two key issues
a) Formative Research document was finalized (
Knowledge, Attitude and Behavior ).
b) Contents of the KAB document include, target
group, unsustainable, sustainable alternative
changes and Desirable changes

14. Journalist trainings
• This was removed due to its conditions of meeting
the project expectations
• The need for its larger budget
• Its impact on the project
• The need to increase the budget for other
achievable activities like music video,radio talk
shows

15. Conservation Song
(a) Issue: equity and fair distribution of benefits and costs
(b) Target group: general public
• Richard Kawesa was identified as an artist to compose the song.
• He was taken to Bwindi for an exposure trip with his 5 production
team. I would like to thank UWA for levying off the fee of filming.
• The lyrics and video was developed and shared among key
partners for comments before the final editing.
• Have a written a blog about the song and it has been published on
IIED website and has been shared on the different social media
platforms and different emails
• www.iied.org/composing-songs-for-conservation-our-journey-
bwindi-impenetrable

16. Kawesa with his production crew in Bwindi

17. FINAL DELIVERY OF THE SONG
• Audio CD with 256 kbps MP3 file AND Original
project file
• Release forms from artists, and or performers
• Contracts for production house and musicians
• Lyrics in text document.
• Video hard drive with HD 1080X720 MOV files of all
products AND lower HD version h.264 of all same
products. Master footage (source camera files), in a
hard drive. Release forms of people appearing in
videos and contracts of participating staff.

18. Audience Feedback on Music Video Blog
• 5 comments from IIED website
• UPCLG facebook

19. Comic strip
• issue: human-wildlife conflict
• Target group: school going children
• The illustration company called ‘Elemental edge’
has been identified, has given us the different
possible costs and concepts.
• According to our budget line of $1500 we need a
bigger budget to deliver this activity.

20. Comic illustration
Costs of the three alternatives
•Comic illustration
•2D animation
•3D animation

21. Comic examples

22. pro and cons of comic strip
Pros
• The message is fun and can be shared among the
teens,
• No need for electricity
• The message is very easy to understand, even for
illiterate audiences.
Cons
• The message might reach to very few members,
very few people can access the newspapers
everyday

23. Series of 45 sec Animated awareness
videos for wildlife conservation
No. Unit cost Quantity Total cost
Concept creation 600,000 1 600,000
2D animation 960,000 5 4,800,000
3D character modeling,
rigging and animation
2,540,000 5 12,700,000
Composition and editing 980,000 5 4,900,000
Total 23,000,000

24. Animated 2-Minutes Awareness video for
Wildlife Conservation
Activitiy Unit cost Quantity Total cost
Concept creation 800,000 1 8000,000
2D animation 1,600,000 1 1,600,00
3D character modeling,
rigging and animation
5,600,000 1 5,600,000
Compositing and editing 1,200,000 1 1,200,000
Total 9,200,000

25. Costs of running comic illustration in a
newspaper
RATES
• Weekly basi: on page 3 per day (6*6)
Colored =2.700,000/-
Black =1.800,000/-
These costs excludes the creation and composition
costs.
Alternative B: publishing book with a storyline
Alternative C: publishing like tree talk

26. RADIO TALKSHOW PROGRAMS
• Issue: Equal and fair distribution of costs and
benefits from BINP
Though there was change in the issue, questions
were designed in relation to revenue sharing
• Target group: Policy makers, conservationists and
general public

27. RADIO TALKSHOW PROGRAMS
PERIOD GUESTS PURPOSE
Wednesday, 17th/12/14 (8-9)
morning show with Chris Obore,
Aisha and Ben Mwine
DR.PANTA KASOMA (JGI)
MR. GEORGE OWOYESIGIRE
(Senior Wildlife Officer)
Ministry of Tourism, Wildlife
and Antiquities
FIRST SHOW
(INTRODUCTION OF THE
ISSUE)
Thursday, 18th/12/14 (7-8pm)
Evening show (Hot seat)
Host: Patrick Kamara
DR.GLADYS KALEMA-
ZIKUSOKA (CTPH)
MR. SAM AMANYA (UWA)
SECOND SHOW (CALL FOR
ACTION)
Monday, 22nd/12/14 (6-9am)
host: Ben Mwine
DR. ARTHUR MUGISHA (IUCN)
DR. Robert Bitahiro (ITFC)
THIRD SHOW (WAY
FORWARD)

28. Talk Show M/E
• A content analysis of the recorded and transcribed
call-in shows could be conducted in order to explore
the quality of the interaction between the radio host
and experts with audience members, quality of
experts input, etc.
• Upcoming blog on talk show design and
implementation process

29. Timeline
• The project has been added extra two months until
the end of

30. Expected results

31. CHALLENGES
• Very Limited budget
• High costs compared to the planned rates in the
budget
• Changing of the activities from the initial ones
• Very limited time of project implementation
• Lack of camera and video
• Delay responses from PCLG members when
consented
• Lack of support from different stakeholders

32. Recommendations
• Get more money in order to finalise the activities
• Get a separate for journalist’ trainings
• The project should get a camera for better
accountability
• A Special budget is needed for the dissemination of
the activities
• Extra budget for monitoring and evaluation

33. THANK YOU to our partners, donors and all
stakeholders