2. What Type of Software Sells Online?
Software from Windows to Linux, Mobile to
desktop and business to gaming all sell online.
3. How to Sell Software Online
You can start selling software in three
simple steps:
1
2
3
Prepare yourself – the homework
Market your software
Choose a software sales platform
4. Preparation for Software Sales
Before actually selling the software, take care of
the points below:
1
2
3
Identify the target audience based on the software
type, whether it is for PC or Mac, Windows or Linux,
etc.
Decide on the software pricing and the trial period to
be offered. Will there be a one-time fee or a
subscription? Will there be a separate trial version,
etc.?
Test your software thoroughly and fix all the bugs
discovered.
5. Marketing the Software
Promoting the software at the right place and to
the right people is key.
1
2
3
Create a website with multiple landing pages.
Promote them using SEO and PPC ads.
Create a Facebook page, Twitter profile, etc., and
engage with users. Share software demo videos on
YouTube.
Recruit affiliates through established affiliate
networks to promote your software.
6. Choosing Software Sales Platform
A software sales platform must have the
following features:
1
2
3
Secure storage for software and automated
delivery of software after purchase.
Software registration system to ensure pirated
copies of the software cannot be used.
Multiple payment and currency options to ensure
buyers can pay through any mode they choose.