Social Media is causing a shift in society that as significant as the industrial revolution was last century… are you ready ?

1. how we all became a
ROCK STAR
|thoughts on personal branding|

3. 20 Years ago,
how would have you found information
about Madonna?

4. library
book store
magazines
friends
family encyclopedia
music retailer

5. TODAY,
how would have you found information
about Madonna?

7. 20 Years ago,
how would have you found information
about ME?

8. but you don’t look for information
about strangers…

9. …unless…

10. the stranger is asking to be hired.

11. you would have two pieces of
information:

12. you would have two pieces of
information:
1.Cover Letter

13. you would have two pieces of
information:
1.Cover Letter
2.Resume

14. TODAY,
how would have you found information
about ME?

16. you might start with two pieces of
information:
1.Cover Letter
2.Resume

17. but ultimately…

19. Madonna > Paul

20. Paul=Madonna

21. PAUL=ROCK STAR

22. democratization of
INFLUENCE

23. bottom line:

24. but why is this important?

25. 24 of the 25 largest newspapers
are experiencing record declines in
circulation.

28. We no longer search for news, the news finds us...

30. in the near future we will no longer search for jobs

31. they will find us via social media

32. are you ready?

33. Paul MacPherson
http://paulmacp.com
http://twitter.com/paulmacp
http://facebook.com/paulmacp
http://ca.linkedin.com/in/paulmacp
slide two: image attribution, david_shankbone http://www.flickr.com/photos/shankbone/