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Couples look to colored diamonds to seal engagements
1. An international colored-diamond dealer, PG Services assists clients ranging from investors looking for
a safe and mobile way to store their wealth to collectors intrigued by the unique beauty of the rare
gemstones. Recently, the colored diamond marketplace has begun to attract the interest of young
couples in search of an alternative to the traditional white diamond engagement ring. Though the
engagement ring market is still dominated by white diamond consumers, as many as 10 percent of
those customers seek out colored diamond retailers like PG Services for their engagement needs.
According to an article in ChicagoBusiness.com, celebrity tastes may have influenced the sudden
interest in these gemstones. Luminaries as distinct as Jennifer Lopez accepted colored diamonds for
their engagements. Even popular fictional characters have begun to reflect the trend. For example,
Carrie Bradshaw, a character in Sex and the City, received an engagement ring featuring a large black
diamond.
Colored diamonds also provide for a safer investment than white diamonds, in that they retain their
value to a greater degree.