Alex launch presentation intl dist 0317

Launch of the
Alexandrite Laser for
the JOULE

Sciton International
March 17, 2010

1 © 2010 Sciton, Inc. All rights reserved.

Table of Contents

Introduction to Laser Hair Removal
LHR - Market Overview
Introducing ClearScan ALX
Positioning ClearScan ALX
Materials Available for ClearScan ALX
Competitive Landscape for Hair Removal
Major ClearScan ALX Competitors


Introduction – Laser Hair Removal

• Epilation by laser was used experimentally for 20 years before it became
commercially available in the mid 1990s.

• Soon laser hair removal became common, Food and Drug Administration
(FDA) approved its use as "permanent hair reduction" in 1997.

• Laser and light-based hair reduction are now most commonly referred to
collectively as "laser hair removal".

• Hair removal is commonly done on lip, chin, ear lobe, shoulders, back,
underarm, abdomen, buttocks, pubic area, bikini lines, thighs, face, neck,
cleavage, chest, arms, legs, hands, and toes.

• Laser works best with dark coarse hair. Light skin and dark hair are an
ideal combination, but new lasers are now able to target dark black hair
even in patients with dark skin.


Technologies

• Several wavelengths of laser energy have been used for hair
removal, from visible light to near-infrared radiation.

• According to the history of laser hair removal, these technologies
were once used and some are still being used

• Argon: 488 or 514.5 nm (no longer used for hair removal)
• Ruby: 694 nm (no longer used for hair removal; some articles claimed
that it is not safe on most skin types and caused pigmentation changes,
especially on lighter skin type)
• Alexandrite: 755 nm (most effective and safest on light skin types)
• Pulsed diode array: 810 nm (for light to medium type skin)
• Nd:YAG: 1064 nm (for all six skin colors, even tanned skin)


Table of Contents



Total Nonsurgical, Minimally-Invasive Aesthetic Procedures in
the US: 2002 – 2008: Over 10 Million in 2008

Source: American Society for Aesthetic Plastic Surgery

Laser Hair Removal - #2 for ALL Cosmetic Procedures
(Including Surgical and Nonsurgical)

Source: ASAPS

Laser Hair Removal Ranked as the Second Most Performed
Nonsurgical Procedure in 2008 by ASAPS


American Society of Plastic Surgeons Ranked LHR as the 4th
Most Performed Minimally-Invasive Procedure in 2008

Laser hair removal remains, and is expected to remain, an extremely popular
procedure!


ASAPS and ASPS 2008 Rankings for LHR in Men and
Women: LHR Is a Top Procedure for Both

Source: American Society for Aesthetic Plastic Surgery
Top 5 nonsurgical cosmetic procedures Top 5 nonsurgical cosmetic procedures for
for women in 2008 men in 2008
1. Botox - 2,239,024
1. Botox injection - 255,099
2. Hyaluronic acid - 1,200,420
2. Laser hair removal - 179,708
3. Laser hair removal - 1,101,255
4. Chemical peel - 554,492 3. Hyaluronic acid - 62,428
5. Laser skin resurfacing - 532,008 4. IPL laser treatment - 46,887
5. Microdermabrasion - 39,824

Source: American Society of Plastic Surgeons


ASAPS Estimates the Average Procedure Fee for LHR is $326

In 2008,
ASAPS
estimated the
total US LHR
market to be
$417M

11 © 2010 Sciton, Inc. All rights reserved. Source: ASAPS

The ASPS Estimated the Average Fee for LHR is $456

In 2008, ASPS
estimated the
total US LHR
market to be
$406M

The 2008 US LHR Market
Was $406 - $417M


How Big Is the Laser Market for Hair Removal?


Medical Insight Estimated the 2008 Worldwide Laser and Light
Aesthetic Devices Market to be $280M

Source: Emerging Market for Aesthetic Technologies, Medical Insight, Sciton Est.

Source: Medical Insight, Sciton estimates.

Sciton estimates the worldwide 2009 laser & light hair removal
market was$168M.


Table of Contents




510K – FDA Cleared Indications for Use for 755 nm

The 755 nm is indicated for stable long-term, or permanent
hair reduction for all skin types (Fitzpatrick I - VI) including
tanned skin. It is also indicated for the treatment of vascular
lesions, benign pigmented lesions and wrinkles.

Obtaining CE Mark and regulatory clearance worldwide is in
progress.


ClearScan ALX Specifications


ClearScan ALX Configurations

Configurations – New Systems

• ClearScan ALX Single Module
• ClearScan ALX with ClearScan YAG, delivered separately
• ClearScan ALX with ClearScan YAG, multiplexed

• Two Separate Scanners
• Integrated Scanner: for 755 nm ClearScan ALX™ or lower
fluence 1064 nm ClearScan YAG™ applications (6 mm spot)
• HighFluence Integrated Scanner: for 1064 nm ClearScan
YAG™ or 1319 nm ThermaScan™ applications (5 mm spot)

• 3 and 6 mm Single Spot Hand pieces

Upgrades: Upgrades will be available in June

ClearScan ALX, Single Module

• Joule, Single-Laser Wavelength Modular Platform

• Arm Delivery

• Single 755 nm Module-Alexandrite Laser

• Integrated Scanner: for 755 nm ClearScan ALX™ or lower fluence 1064 nm ClearScan
YAG™ applications (6 mm spot)

• 3 and 6 mm single spot handpiece

• 250 Watt Thermoelectric Cooling System

• 3 Goggles


ClearScan ALX + ClearScan YAG

• Joule, Multi-Laser Wavelength Modular Platform

• Arm Delivery

• Single 755 nm Module: Alexandrite Laser
• Single 1064 nm Module: Nd:YAG Laser

• Integrated Scanner: for 755 nm ClearScan ALX™ or lower fluence 1064 nm
ClearScan YAG™ applications (6 mm spot)

• 3 and 6 mm single spot handpiece

• 250 Watt Thermoelectric Cooling System

• 3 Goggles

• OPTIONAL: HighFluence Integrated Scanner: for 1064 nm ClearScan YAG™ or
1319 nm ThermaScan™ applications (5 mm spot)

• OPTIONAL: MULTIPLEXING


ClearScan ALX and ClearScan YAG User Interface


Table of Contents



The New Era in Alexandrite Laser Hair Removal!

SUPERIOR COMFORT

EFFECTIVE AND
TRUSTED RESULTS

FAST

EXPANDABLE
PLATFORM


MYTH #1: A 6mm Spot Will Not Work

“But You Only Have a 7 mm Spot;
This Will Not Work.”
Customers have been indoctrinated to believe that a large
spot size is
• Required to achieve efficacy
THIS IS NOT TRUE
• Necessary for fast treatment
THIS IS NOT TRUE


It’s The Energy at the Target That Makes a Difference

• Gaussian beam versus Top Hat

• Depth of Penetration


Gaussian vs Top Hat: Beam Shape Influences Treatment
Uniformity and Efficacy

Sciton delivers a top hat beam. A 10 mm Gaussian single
spot has an effective diameter of ~6.5 mm. A top hat 6
mm spot has an effective diameter of 6 mm.

Top Hat Beam: Increased Effective Spot Size Relative to
Gaussian Beam

10 mm 7 mm
Gaussian Top Hat

A 6 mm top hat beam retains effective spot size as it penetrates. A 10
mm Gaussian beam loses effective spot size as it penetrates.

A 6 mm Spot IS EFFICACIOUS: Spot Size vs Depth of
Penetration

3mm 6mm 12mm

Spot size will allow the wavelength to realize its maximum
penetration depth, but not exceed its inherent potential.

To be efficacious, the spot size must exceed the depth of
penetration for 755 nm by four fold.1

755 nm penetrates ~1 mm deep; therefore a minimum spot
size needed is 4 mm.
1. Source: “THEORETICAL CONSIDERATIONS IN LASER HAIR REMOVAL”, Ross et. al, 1999

For 755 nm, a 6 mm Spot Penetrates to the Necessary Depth to
Remove Hair Effectively

1.5 mm 3 mm 6 mm

A 6 mm spot size penetrates to the necessary
depth to remove hair effectively.

Drawbacks of Large Spot Sizes

Large spot size means lower fluence. Harder to treat patients who require
higher fluence, have to use smaller spot size.
• Try placing smaller spots in a reliable pattern
• How fast are you now with a smaller spot size?

Hard to track where you’ve been with single spots. Scanner offers capability
of higher fluence with better control of coverage.
• Single spot and reliably holding at right angle to tissue
• Avoid the crescent moon-shaped blistering pattern seen with single
spots

Competitors focus on large spot size only because they don’t
have a scanner.

Scanner is more versatile, offering different patterns and
different shapes.


E
Myth: You must have a large spot size to be efficacious.
ST
BU D


Myth #2: “A 6 mm Spot Size Will Be Too Slow.”

Sciton’s scanner technology is FAST
• We deliver 50W of Power
• Treat a patient at 2.5 cm2/sec, as fast or faster than our major competitors
• Will they tell you their clearing rate? NO.


Nomogram To Determine Speed

A Nomogram is a graphical calculating device and can be used as a quick reference.

Bottom Line: Maximum Average Power determines Speed. Power = Watts = The
number of Joules delivered per second.


The Truth About Speed, Power and Clearing Rate

Nomogram Demonstrating Relationship Between Speed, Power, Clearing Rate,
Fluence, Energy and Beam Diameter (spot size)

If you keep the fluence the
same, to achieve a higher
clearing rate, you need
higher power. Conversely,
lower power will yield a
lower clearing rate.

If you keep the power the
same and increase fluence,
you will decrease the
clearing rate.


POWER Determines Speed, Independent of Spot Size
Example: Fluence is 20 J/cm2

Cynosure typical parameters:
• 15 mm spot
• 20 J/cm2
• 1 Hz
• Clearing rate is ~1.8 cm2/sec.
• The Power is 35 Watts

Sciton at 20 J/cm2
• 6 mm spot
• Clearing rate is 2.5 cm2/sec
• ~8.5 Hz
• The Power is 50 Watts

TE
US
Myth: A 6 mm spot B be too slow.
will D


Advantages and Benefits of Sciton’s ClearScan ALX


SUPERIOR COMFORT

EFFECTIVE AND
TRUSTED RESULTS

FAST

EXPANDABLE
PLATFORM


ClearScan ALX Offers Superior Comfort

• Pre, post, parallel and bulk cooling
• Non-sequential scanning
• Pressure (Pain Gate theory)


Hierarchy of Cooling

Hierarchy of Cooling
Increasing Comfort

Pre-cooling
Post-cooling and pre-cooling
Parallel, post-cooling and pre-cooling
Bulk, parallel, post-cooling and pre-cooling


The Integrated Cooling Provides Pre-, Post-, Parallel and Bulk Cooling

More aggressive epidermal cooling allows SUPERIOR
COMFORT with the benefit of an efficacious treatment
• Ability to deliver more fluence with a smaller spot

Large sapphire provides ability to promote bulk cooling
and the ability to apply pressure


Contact Cooling & Advantages of Sapphire Plate

CONCLUSION:

Sapphire contact cooling is
significantly more effective than
cryogen spray cooling in protecting
the epidermis from unwanted thermal
damage during laser hair
removal……In addition to being more
effective, sapphire contact cooling
provides protection of the epidermis
at significantly lower cost, with no
risk of freezing and maximum
comfort for the patient by cooling
before, during, and after the
treatment pulse.

Source: “Epidermal Protection: A
Comparative Analysis of Sapphire Contact
and Cryogen Spray Cooling’,” Klavuhn, K.G.,
Laser Hair Removal Technical Note No. 1:
January 2000: 1-8,

Contact Cooling & Advantages of Sapphire Plate, cont.

CONCLUSION:

Cryogen Spray Cooling can create an ice film on the epidermis that scatters the
laser light and reduces efficacy.


Pain Gate Theory

Pain is controlled by multiple pathways within the central
nervous system. (Ronald Melzack and Patrick
Wall,1962)
Pain is Controlled by three factors:

1.Activity in the pain fibers - opens
the gate

2.Activity in other sensory nerves -
closes the gate

3.Messages from the brain -
concentrating on the pain or trying
not to think about it

The pressure applied with the handpiece provides
sensory stimuli to close the pain gate, leading to
minimization of pain.

Pulse Stacking During Hand Delivery of Pulses

Variation of overlap during hand delivery and placement of
sequential adjacent pulses may overheat the
dermal/epidermal junction

Pulse stacking occurs when
subsurface temperature rise
produced by an earlier pulse has
not dissipated before an adjacent
pulse arrives.


Stacked Pulses Cause Blistering and VERY Unhappy Patients

Click on image for animation

OUCH!


Non-Sequential Scanning Gives Safe, Comfortable and
Uniform Coverage

• Easy
• Fast
• Accurate

• Maximizes the time interval between adjacent spots
• Minimizes subsurface heat build up
• High speed, uniform coverage
• Improved efficacy

47

Non-sequential scanning -- Better Cooling and Pain Toleration

• Larger spots mean
– much more total energy per shot (pain stimulus)
– longer cooling time (pain duration)

• Sciton scanner chill plate ensures that heat flows quickly away
from body
– quicker cooling
– higher fluences tolerable with successive pulses widely spaced
– maintain high hair clearing rate while minimizing pain

Top view of skin

Sciton scanned pattern of
Large spots hit hard, cool treatment areas cool quickly
slowly

ClearScan ALX Provides Effective and Trusted Results

• 755 nm is efficacious

• LAPG Scanner
• Treatment uniformity

• High Power


ClearScan ALX Offers Treatment Uniformity

Ideal beam shape
Complete uniform coverage
Computerized
treatment

50

Candela Single Spot – Tedious and Extremely Difficult to Achieve
100% Uniform Coverage



100% Coverage Versus Incomplete Coverage and Lack of
Treatment

100% coverage ensures a complete treatment!

Sciton ClearScan ALX Competitor’s single
spot hand piece


Additional Benefits of Sapphire Plate Include Decreasing
Distance to Dermal Target

CONCLUSION:

…sapphire cools the epidermis
before, during, and after the laser
pulse, permits beam coupling into
the skin, and can provide a
convergent beam that maximizes
light penetration to the depper
dermis. With gentle pressure, such
contact devices can also be used to
compress the skin, thereby
decreasing the distance light must
travel to reach dermal targets such
as hair follicles.

Source: “Recent Developments in
Cutaneous Lasers,” Alora et al, , Lasers in
Surgery and Medicine 26: 108-118 (2000)


Summary of ClearScan ALX Advantages

SUPERIOR COMFORT EFFECTIVE AND TRUSTED
RESULTS
•Pre, post, parallel and bulk
cooling •Top-hat Beam
•Ability to apply pressure/pain •Non-sequential scanning
gate theory •755 nm works
•Non-sequential scanning •Uniform Treatment
•Maximum coverage
FAST •Pre, post, parallel and
•50 W of high power means bulk cooling
fast
•Non-sequential scanning
EXPANDABLE PLATFORM


Advantages and Benefits of Sciton’s ClearScan ALX: How To Sell
ClearScan ALX


SUPERIOR COMFORT

EFFECTIVE AND
TRUSTED RESULTS

FAST

EXPANDABLE
PLATFORM


You Have Three Hair Removal Systems, Which One Should I
Buy?

Start by asking:

• Which wavelength do you like?

• Which do you think is best?

• Which one do you prefer?

• What is your patient population?

• Which applications will you be using this for?


You Have Three Hair Removal Systems, Which One Should I
Buy? (Cont.)

A busy HR clinic will want both ALX and YAG: There is a perception
that ALX is better for lighter skin and YAG for darker skin; however,
this is not always the case. This will also vary by country.

A cost-conscious clinic can get by with BBL.

Clinics with many dark skinned (IV-VI) patients need YAG; however, this
is not a universal statement.

High vascular will want YAG and may add on ALX.

Most practices need BBL in their office – it’s a staple. Can get good
results but operator dependent, not to be used on skin type VI.

ALX is for those who have convinced themselves this is the wavelength
they must have.

Why Sciton?

• ClearScan ALX and YAG
• Efficacious Treatment for All Skin Types
• Rapid Permanent Hair Reduction
• No Consumables
• Integrated Continuous Contact Cooling
• Complete Solution for Any Vascular Lesion

• BBL
• Fast
• No Consumables
• Powerful Cooling
• Interchangeable Smart Filters for Personalized Treatment
• Predictable & Consistent Results

Table of Contents



Materials for ClearScan ALX

Marketing Materials Anticipated Date
Product Brochure Mar 5
Website Mar 5
Online Hair Removal Challenge Mar 12
Pricing Quoter Mar 5
Letter to Install Base Mar 5
Physician Testimonials Available
Lifetime Data and Economics of System Available
Supporting Journal Articles Now and ongoing
Print Ads (Aesthetic Buyers Guide) Mar/Apr 2010
eBlast Mar 8
Clinical Studies
OUCH TEST One study completed Feb 2010
SPEED TEST March 2010
Training Webinars
US Mar 3
EMEA/LATAM Mar 16
APAC Mar 17/18


ClearScan ALX Product Brochure


ClearScan ALX Press Release: March 5th


Hair Removal Challenge



ClearScan ALX Configurations

Configurations – New Systems

• ClearScan ALX Single Module
• ClearScan ALX with ClearScan YAG, delivered separately
• ClearScan ALX with ClearScan YAG multiplexed

• Two Separate Scanners
• Integrated Scanner: for 755 nm ClearScan ALX™ or lower
fluence 1064 nm ClearScan YAG™ applications (6 mm spot)
• HighFluence Integrated Scanner: for 1064 nm ClearScan
YAG™ or 1319 nm ThermaScan™ applications (5 mm spot)

• 3 and 6 mm Single Spot Hand pieces

Upgrades: Upgrades will be available in June

Table of Contents



Four Popular Light Based Methods to Remove Hair

Pulsed Light Diode
• 590 to 1200 nm • 800 or 810 nm
• Treats skin types I-V; effective • Recommended for skin types I-III
for light skin/dark hair and possibly IV & V
• Least painful • Somewhat painful
• Result highly dependent on • Difficult to see treatment area
technique

Alexandrite
Nd:YAG • 755 nm
• 1064 nm • Recommended for skin types I-
• Treats skin types I-VI III but used thru V; standard for
HR for skin types I-IV
• Can be painful
• Moderate pain


Hair Removal: Competitive Snapshot

Company Model Multi-function Platform Up-gradable System type Wavelength
ClearScan YAG Yes Yes Nd: YAG 1064 nm
Sciton BBL and BBLs No Yes, if BBL on JOULE Pulsed Light 590 nm, 640 nm, 695 nm
ClearScan ALX Yes Yes Alexandrite 755 nm
Soprano XL No No Diode 810 nm
Alma
Harmony XL No No Pulsed Light 650 nm - 950 nm
GentleLASE Yes, on GentleMAX n/a Alexandrite 755 nm
Candela
GentleYAG Yes, on GentleMAX No Nd:YAG 1064 nm
CoolGlide Yes, on Xeo platform No Nd:YAG 1064 nm
Cutera
ProWave 770 Yes, on Solera Opus Platform No Pulsed Light 770 nm – 1100 nm
Cynosure PL No No Pulsed Light 560 nm – 950 nm
Cynosure Acclaim Yes No Nd:YAG 1064 m
Apogee No No Alexandrite 755 nm
LightSheer Yes, on Lumenis One No Diode 800 nm
Lumenis IPL Quantum Yes No Pulsed Light 690 nm – 1200 nm
Elora Yes No Pulsed Light 570 – 1200 nm

Palomar LuxG Yes, on StarLux 500 No Pulsed Light 525 nm – 1200 nm

Diode/ RF Electrical
eMax/ eLaser DSL No No 810 nm
Energy
Syneron
Optical Energy/ RF
eMax/eLight DS No No 600 nm - 980 nm
Electrical Energy

LightAge LP and LPX No No Alexandrite 755nm


Product Images

Laser Pulsed Light RF
Nd:YAG Alexandrite Diode

Cutera
ProWave 770
Cynosure
Apogee

Cutera Alma
CoolGlide Soprano XL Lumenis Palomar
Sciton Candela Sciton BBLs StarLux 500
IPL Quantum Syneron
ClearScan & GentleLASE eMax/ eLaser DSL
BBL

Lumenis Cynosure PL
Candela Lumenis Sciton Alma
Cynosure Elora
GentleYAG Sciton LightSheer BBL on JOULE Harmony XL
Acclaim
ALEX

Technology

Table of Contents

Marketing Materials Available for ClearScan ALX


Candela GentleMax and GentleLase: Alexandrite Competitor
Company CANDELA - Note No IPL system
GentleMAX GentleLASE
Laser Type Alexandrite Nd:YAG Alexandrite
Wavelength 755 nm 1064 nm 755 nm
Expandable? No No No
Max Peak Power 26,400 watts
Max Average Power Not reported
Clearing rate at 20 J/cm2
Fluence up to 600 J/cm² up to 100 J/cm2
Pulse Width 0.25-0.50, 3, 5, 10-300 ms 3 ms (fixed pulsed duration)
1.5mm-600 J/cm² 1.5mm-600 J/cm²
3mm-460 J/cm² 3mm-460 J/cm²
6mm-150 J/cm² (10 Hz but 6 mm
not for hair) 6mm-200 J/cm²
Single Spot Size-Max Fluence 8mm-100 J/cm² 8mm-150 J/cm² 8 mm
10mm-60 J/cm² 10mm-100 J/cm² 10 mm
12mm-40 J/cm² 12mm-70 J/cm² 12 mm – 40 J/cm2
15mm-30 J/cm² (2 Hz) 15mm-44 J/cm² 15 mm – 30 J/cm2
18mm-20 J/cm² (2 Hz) 18mm-30 J/cm² 18 mm – 20 J/cm2
up to 10 Hz (only when turn cryogen off, and pulse
Repetition Rate duration to 0.25 and Joules to 8-10, smaller spots) 1.5 Hz
Scanner No No
Scanner spot size NA NA NA
Aiming Beam Yes Yes Yes
Optional Dynamic Cooling - Cryogen
Epidermal Cooling DCD or Air spray
List Pricing $134,000-200,000 $79,999-98,500
Applications Hair Removal Hair Removal Hair Removal
Pigmented Lesions Leg & Facial Veins Leg & Facial Veins
Wrinkle Reduction
Vascular Lesions Skin Tightening Pigmented Lesions
Other claims Half the size
The hand pieces are considered consumables and run from $2500 to $3000 brand new

Candela Product Positioning


Candela Promotional Materials

Candela has offered hair removal with Alexandrite for
several years. They have
• Before and After photos
• Webinars
• Clinical Bulletins
• Procedure Videos

Candela heavily promotes that larger spot size means
efficacy and speed.


ClearScan ALX vs Candela

• Candela is a single spot and provides cryogen cooling.
• Overlap may result in blisters
• Cumbersome to place hundreds of spots over large areas
• Uneven treatment coverage
• Risk of delivering treatment unevenly if hold handpiece at
wrong angle, creating ‘crescent moon’ pattern
• Cryogen cooling is inferior to contact cooling
• Simply, it is not as comfortable and can never be as
comfortable as the Sciton system
• Sciton offers
• Superior comfort
• Effective and trusted results with better coverage
• Fast
• Expandable platform

Cynosure

Cynosure offers

• Apogee
• Elite
• Apogee Elite MPX


Cynosure Apogee and Elite: Alexandrite Competitor

Company CYNOSURE
Apogee Elite
Laser Type Alexandrite Alexandrite Nd:YAG
Wavelength 755 nm 755 nm 1064 nm
Yes, can add 1064 and upgrade
Expandable? to the Elite No
Max Peak Power
Max Average Power Not reported Not reported
Fluence
Pulse Width 0.5 - 300 ms 0.5 - 300 ms 0.4 - 300 ms
1.5 - 600 J/cm2
3 - 300 J/cm2
5 mm - 25 J/cm2 5 - 50 J/cm2 (2 Hz, 5 ms) 5 - 240 J/cm2
7 - 50 J/cm2 (2 Hz, 5 ms) 7 - 160 J/cm2
Single Spot Size-Max Fluence

Repetition Rate 3 Hz 3 Hz 5 Hz
Scanner No No No
Epidermal Cooling Integrated Zimmer Cold air
List Pricing $89,000
Applications Hair Removal Hair removal Hair Removal
Leg and Facial Veins Pigmented Lesions Leg and Facial Veins
Pigmented lesions

Other claims

Cynosure Apogee Elite MPX: Alexandrite Competitor

Company CYNOSURE
Apogee Elite MPX*
Laser Type Alexandrite Nd:YAG Alexandrite + Nd:YAG XPL2 **
755 + 1064 nm Xenon Pulsed Light
755 nm 1064 nm
Wavelength Multiplexed (530-1200 nm)
Expandable? YES for the Elite MPX
Max Peak Power
Max Average Power
Fluence up to 40 J/cm2 up to 600 J/cm2 up to 200 J/cm2 up to 40 J/cm2
Pulse Width 0.5 - 300 ms 0.5 - 300 ms 10 - 40 ms 5-35 ms
1.5 - 600 J/cm2
3 - 300 J/cm2
5 - 25 J/cm2 5 - 240 J/cm2 5 - 200 J/cm2
Single Spot Size-Max 7 - 160 J/cm2 7 - 100 J/cm2 1 X 5 cm
Fluence 10 - 50 J/cm2 10 - 90 J/cm2 10 - 70 J/cm2
12 - 40 J/cm2 12 - 60 J/cm2 12 - 50 J/cm2
15 - 30 J/cm2 15 - 40 J/cm2 15 - 32 J/cm2
18 - 22 J/cm2 18 - 27 J/cm2
Repetition Rate 10 Hz 10 Hz 1.5 Hz 1 Hz
Scanner No No No
Epidermal Cooling Cold air (`10 deg C @ 350l/min)
List Pricing $120,000-$160,000
Applications Hair Removal Hair Removal Sun damaged skin
Pigmented Lesions Leg and Facial Veins Dyschromia
Pigmented lesions

Diffuse redness, rosacea
Other claims


Cynosure Product Positioning

Apogee

Apogee Elite
MPX


Cynosure Promotional Materials

Cynosure’s promotional materials include:
• Video
• Brochures
• Articles in Aesthetic Buyers Guide
• Online revenue calculator
• Before and After Photos
• Clinical Studies cited on their website:
• Analytical Report, Apogee Elite - David M. Cauger – Aesthetic Trends and
Technologies, Summer 2004
• “Optimized Laser Hair Removal” - Brooke Jackson, MD, Director, Skin Wellness
Center of Chicago, Clinical Assistant Professor at Northwestern University
• “Customizing Photoepiliation - Caution urged on tanned and light-haired patients”
- Beth Kapes - Dermatology Times January 2004
• Their webinars and seminars appear to promote
SmartLipo heavily, less emphasis on hair removal

ClearScan ALX vs Cynosure

• Cynosure is a single spot and requires Zimmer chiller
• Overlap may result in blisters
• Cumbersome to place hundreds of spots over large areas
• Uneven treatment coverage
• Risk of delivering treatment unevenly if hold handpiece at
wrong angle, creating ‘crescent moon’ pattern
• Extra Zimmer chiller
• Simply, it is not as comfortable and can never be as
comfortable as the Sciton system
• Sciton offers
• Superior comfort
• Effective and trusted results with better coverage
• Fast
• Expandable platform

Light Age
Company Light AGE
Name
Laser Type
Epicare LP
Alexandrite
Epicare LPX
Alexandrite
Light Age Website offers
Wavelength
Expandable?
755 nm 755 nm very limited information
Max Peak Power on system.
Max Average Power 65 W 100 W
Clearing rate at 20 J/cm2 2.8 cm2 per sec 4.8 cm2 per sec
Pulse Width 3-300 ms 3-300 ms
7 - 40 J/cm2
Single Spot Size-Max 9 - 40 J/cm2
7 - 40 J/cm2
9 - 40 J/cm2
Does provide patient
Fluence 12 - 35 J/cm2
15 - 22 J/cm2
12 - 40 J/cm2
15 - 35 J/cm2
videos and testimonials
Repetition Rate 1-3 Hz 1-3 Hz
Scanner No No
Aiming Beam Yes Yes
Epidermal Cooling Integrated cooling Integrated cooling Single Spot
Electrical
Dimensions Forced Air chiller
Weight
List Pricing $69,000 $89,000
Applications

You tube video
claims can treat
back in 10-20
Other claims or Notes minutes


BUST THE SPOT SIZE MYTH!

Myth: You must have a large spot size to be efficacious.

S TE
Myth: A 6 mm spot willBUtoo slow./You must have a large
be
spot to be fast. D


Key ClearScan ALX Messages


SUPERIOR COMFORT

EFFECTIVE AND
TRUSTED RESULTS

FAST

EXPANDABLE
PLATFORM


THANK YOU!

Cheryl Deguara, PhD
Product Manager
Office: 650.493.9155, ext. 141
cheryl.deguara@sciton.com


Alex launch presentation intl dist 0317

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