Back throughout June, Bloomberg BusinessWeek wrote an article with regards to ESPN calling it quits ...

1. The Remarkable 3D-TV Story You Don't Know
Back throughout June, Bloomberg BusinessWeek wrote an article with regards to ESPN calling it
quits with 3D-TV, which they said meant which "Nails are now being banged to the coffin with
regard to 3D television."
They're wrong.
In fact, really wrong. Your issue is that Bloomberg was confusing 3D-TV using glasses and glassless
3D-TV. 2 different kettle associated with fish. I do suspect which stereoscopic 3D-TV (with glasses)
can be heading towards its end -- as it should. more upon that latter, however it had been a poor
idea, and it remains a negative idea.
The larger issue may become the analysis misses -- with regard to lack of the far better term -- the
particular iPhone/iPad model. Presently there had been cell phones, there had been portable
computers. However should you come track of something which not just simplifies how individuals
work, and also -- moreover -- work in a way that people do, you are to something. and something
potentially big.
That's why glassless 3D-TV is yet another matter entirely. Along With a small organization you've
never been aware of (unless anyone read this column...), Stream TV Networks, provides just
changed the landscape with some significant announcements. Along With a new product.
Last yr in a 3D Symposium in Los Angeles, there was panel dialogue in regards in order to the way
ahead for 3D-TV. Just About All the actual panelists nevertheless one were concerned with 3D-TV
with glasses. Simply Mathu Rajan, president involving Stream TV Networks, has been there in behalf
associated with glassless-3D. And Also when certainly 1 of another panelists dismissed glassless as
getting "at least five-years away," Mr. Rajan sat silently, not necessarily saying that these were
really entering production throughout just a few months.
And in which future is here now. Since throughout -- TV sets utilizing his or her Ultra-D technologies
will always be in production, rolling off the actual lines -- now -- along with three weeks in your past
I was shown with a personal demonstration together with one of the production units. And Also in a
word, it had been spectacular. but here's the particular far-more important thing: that which in turn
was impressive will go way beyond that it can do 3D-TV without having glasses. That's as it
remarkably solves the far-more crucial problem involving "no content." It also is just stunning
resolution, whether as well as not a person even actually use 3D. However ...most critically...it
operates just how a person do. It allows anyone watch TV the way in which you have usually watch
TV.
More in almost all that in a moment, nevertheless the little qualifications is actually to always be
able first.
Back within 2011 in the Consumer Electronics Show, I accidentally stumbled on this tiny company,
Stream TV Networks. These People had been hidden away within the wrong hall, far far from almost
all one other television companies over inside the Central Hall. They Will were mainly displaying
tablets. Nevertheless in a closed-off office, these were demonstrating a really early beta version

2. associated with their particular glassless 3D-TV. and even then, it amazed me. 3D-TV without
glasses, go figure, yet this tiny, hidden organization blew away every one involving the huge
conglomerates have been wanting to push 3D-TV with glasses. I wrote glowingly concerning these
people at time (under its tablet division, eLocity) saying, "its 3D television impressively provides
almost none of those sight lines, that can help to make it certainly 1 of my favorite 'cool' products."
The subsequent year, they finally produced in order to into the identical hall with all another TV
people. Nevertheless as the Large Players merely had tiny experimental displays for glassless 3D-TV,
in which usually you had to literally stay in home one, exact destination to watch the two-minute
video associated with animated fish -- Stream TV Networks (are an individual ready?) had converted
Harry Potter, and you might wander across the room and watch the whole feature film in 3D
(without glasses!) through anywhere. As Well As the standard ended up being good.
3D-TV has gotten blasted recently with regard to certainly not delivering on its promise, yet as noted
the issue isn't 3D television, however because 3D-TV using glasses is a poor concept. It's depending
on the premise contrary to how individuals really watch television. Folks watch TV whilst studying
books, talking on the phone, texting, eating, chatting with others within the space as well as
wandering towards the kitchen along with bathroom. Right? Carrying Out most in which although
wearing 3D eyeglasses simply doesn't work. and then aspect in that anyone simply have to have
sufficient eyeglasses handy to your entire family...and regarding every 1 regarding the visitors which
might come to your current residence to end up being able to visit -- and also imagine if have, God
forbid, a new Super Bowl party>. Moreover, with out glasses, the actual TV ended up being useless,
because every thing would be blurry. Yet worst of -- easily worst of all -- add because there was
clearly nearly zero 3D content.
But 3D-TV with out glasses? Ah, now the tale will be different. Certainly Not needing 3D glasses,
right after all, you'll always be in any position to watch TV and reside your life specifically while you
usually do. Wander anywhere, read books, use a roomful regarding guests. As Well As Stream TV
Network's Ultra-D technologies ratcheted the bar up even higher -- because it eliminated 2
additional major problems:
First, Ultra-D allows a person modify the particular amount of "pop." A Person can easily turn a dial
and have massive 3D pop, however a slightly-less crisp picture. As Well As you could have full, great
clarity, just with a bit much less pop. Or...(and this truly is the crucial point), you could turn it off
entirely, and also just watch TV, like always! If you never want to watch the news inside 3D, you
never possess to. As Well As there will be no concern yourself with virtually any blurry image with
regard to those who don't possess glasses..
But far better, and the lot important as well as remarkable (and Article Video Robot Bonus yes, I am
aware I'm employing a large quantity of superlatives here, nevertheless this is really a game-
changing technology), Ultra-D got rid in the significant difficulty of there getting "no content." That's
simply because -- Ultra-D allows a person change virtually any normal television content...
throughout real-time. Which implies you are able to watch a regular football game as well as any
movie or perhaps sitcom or even cartoon -- and furthermore have it converted to glassless 3D when
you watch! Well, so long towards the "no 3D-TV content" problem. Your difficulty doesn't exist.
Every Thing could be immediate 3D content.
Everything.

3. And keep in mind, most it was two years ago. That just will get much more fascinating.
While all the significant companies remained as dedicated to 3D-TV along with glasses, Stream TV
Networks had skipped past that and developed their own Ultra-D technology. That's what place them
light-years before everyone, which includes the particular significant companies.
I've seen your Ultra-D technology develop along with what was good before had grow in order to be
impressive. A Person stand seeking with a 2D television understanding that it's impossible for you to
see a 3D image without having eyeglasses -- but there it is. And Also your as soon as fuzzy-ish image
had now grow to be crisp and clear.
But even which has now changed and leaped way ahead. Which In Turn brings us towards the
private demo a couple weeks in the particular past with a production unit ready for the market.
It's thanks in order to two things. 1) Partnerships using significant manufacturers, most notably
Hisense (a leading organization throughout China) along with Pegatron, that builds the actual
iPhone. Yet there are also partnerships together with six some other TV companies that they
informed me with regards to off-the-record -- and something really Large TV company. "Really big"
as with huge. As Well As 2) the advance of 4K technology.
This component about 4K might seem a little techie at first, however I'll make it understandable. As
Well As it's critical, central to be able to all this big news.
You've likely been aware of HD as well as 1080p resolution. That's the particular high-end regular
today. (The 1080p appears for that number of vertical pixels, that is what creates a sharp
resolution.)
What 4K will (also referred to become able to as 2160p) can be quadruple the particular resolution.
In the particular event that you think HD is truly a excellent picture, imagine it four times better --
crisper, sharper, way much more minute detail. Stunning clarity that's tough to imagine inside a TV,
permit alone describe. The Actual greatest problem with 4K today, though, aside via price, will be --
when again, there's no content. having a new 4K television isn't just like merely acquiring a
significantly better monitor. Think of it this way: let's state that 30 in many years past you just
bought your world's great Blu-Ray player -- nevertheless they haven't invented even DVDs yet. These
People have only VHS tapes. This is irrelevant how excellent the Blu-Ray player is, if there's
absolutely nothing to play in it. That's the issue along with 4K: it will be a various technology.
There's no native content.
(It is really a far bigger issue than most people realize. As Well As that's the situation often with new
technology. It's rushed out with regard to it's ready, therefore there is actually no content. Consider:
a film throughout native 4K content requires a fantastic deal "digital information" in its pixels it
could be as a lot as 250 GB. Any normal HD movie is simply eight GB. That's just like needing 30
DVDs for just one movie! Imagine how long it would decide for you to use stream any single movie.
Picture how the pipeline would be clogged. It's borderline unworkable.)
But that's the area where the Ultra-D technology is accessible in again. Since Stream TV Networks
provides advanced Ultra-D to do exactly the same factor together with 4K that will it did using
standard 3D-TV. It can convert over-the-air, standard telecasts to be 4K-3D TV compatible... within
real time. An Individual could watch it all throughout 4K-3D, so that will as it's happening. the same
using any movies an individual rent. There is no problem together with content. None. Every Thing
is content.

4. Everything.
And when I say, "everything," I don't just mean TV shows as well as movies you rent. Nevertheless
movies you stream coming from Netflix. Along With anything you watch upon Hulu or perhaps
YouTube. Or Even any game anyone play by utilizing an Xbox, or even PS3, or even anything
streamed through your individual computer towards the TV.
Everything. Since in... everything. The idea almost all can be converted in order to 4K-3D -- in real
time.
And how is the quality?
As I said, 3 weeks ago, I had been demonstrated a new demo of the 50-inch 4K-3D TV -- the model
off the production line. The idea ended up being showing the actual movie, Avatar. And Also the
resolution was spectacular. While vibrant and also crisp as it might seem an image could be.
Actually when I adjusted the particular 3D pop in order to regarding 75 percent, your TV image was
nevertheless being very clear. Down from 40 percent, the actual resolution had been breathtaking,
but there nevertheless would become a a feeling of depth. I wandered across the room, and also
there is zero discernible fuzziness. (At the actual really highest end, nearing 90-100 percent there
might be.)
Avatar has been previously the 3D movie to begin with, so that they place inside a standard 2D
movie, along with transformed it in real-time in order to 4K-3D once we watched. Generally there
wasn't practically exactly your same pop as a show created for 3D (nor did I anticipate it), however
there still was a rich sense of depth. Along With nearly all importantly, this demo wasn't just with
regards to 3D, however the 4K resolution. Watching anything throughout 4K is otherworldly
amazing.
Yes, again, I be aware of complete "hyperbole" thing. Yet imagine should you were utilized to
watching black-and-white television then a person confirmed that an individual simply color TV. 4K-
3D isn't "better" television, it's basically a brand name new technology. yet it takes that will
aforementioned iPhone/iPad model as well as lets you watch TV merely so when you usually do.
Along With an overflowing library associated with content.
(This is truly a Hisense model with Ultra-D. Along With yes, I know you cannot visit a 3D image...)
Once upon any time, 3D-TV along with glasses had a much better "pop" as compared to glassless,
although it had not really been the particularly beneficial technology. However in which gap has
become closed. Since along with 4K resolution, the particular concern is no more just 3D, yet pure
resolution. Along With most critical associated with all, glassless 3D-TV is actually actually usable.
"This is truly a various technologies that can create a totally different viewing experience," Mathu
Rajan, president associated with Stream TV Networks, says. "It's the start with the hologram since
you could virtually notice around it."
But that's simply part of your story, simply because Stream TV Networks will be creating on the
Ultra-D technology, which is a large a component of what they're rolling out as well as announcing.
One thing, for example, is which they use a handle Qualcomm for you to produce a new chip
expressly for your kids based around the high-end Snapdragon S4 prime quad core. That's a new bit
techie -- however what this means with regard to humans is the actual fact that all of the Ultra-D

5. technology is now in the position to be placed on a little chip, instead of needing the set-top box.
Which not only simplifies things for the user, nevertheless it lowers the price dramatically.
(They may have 2 lines involving TV sets, 1 which usually utilizes a set-top box, since that will allow
for extra feature that will videophiles may want.)
This most will let the pricing end up being "shockingly low," as Mr. Rajan puts it. He notes which
Sony today is promoting a huge 65" 2D-4K set in Australia regarding $11,000. Nevertheless certainly
one of his partners, Hisense, is offering a comparable model pertaining to under half that. But when
Hisense's model with Ultra-D is actually launched soon, the price will drop even more. Along With
stay in mind: Ultra-D enables 3D, not mere 2D. Moreover, they'll always be offering more standard
50" models, which will lower the buy price further.
And instead of your "five years" which ill-informed 3-D panelist guessed final year, production has
begun. Demo units will be available in retailers very soon. "Well before the finish involving year,"
Rajan says.
Yet the business has become slowly-announcing that this goes further compared to merely 3D TV.
Stream TV Networks can be actively developing tablets along with smartphones -- right now -- that
will hold the Ultra-D technology within them, thanks to that particular Qualcomm Snapdragon chip.
Glassless 3D will as a result be accessible for virtually any content you are in a new position to view
in individuals devices (most notably games, I would imagine).
Talking with the ebullient Mathu Rajan is
like becoming on the receiving end of
your non-stop game involving dodgeball.
He will be wildly enthusiastic and loves
talking about his company's product,
most notably simply because thus many
inside the sector have got lengthy been
skeptical regarding what he continues for
you to be insisting his company is
actually doing. Whilst these non-believers
happen for you to be incredulously
wondering in that the item is, Rajan says
that will Stream TV Networks chose to
have every small thing proper very first
and also place issues off for a year after
they found that will 4K has been nearing,
to ensure that the particular public would
have a full, appropriate experience. and
thus they could develop an algorithm that
will transcended the actual native 4K content problem. Where, just like the iPhone and also iPad, it
might be utilized by simply anybody as well as used immediately, as opposed to you need in order to
be any "cool technology" that wasn't practical -- such as 3D-TV along with glasses. And Also get
content.
And now, glassless 3D-TV is here. It's not actually a rumor. I've watched an actual production model.

6. As Well As with almost all the 4K resolution, it can seem to take technologies into a different level.
"There is really a triple advantage associated with Ultra-D," Mathu Rajan bubbles. "You have the
benefit associated with 3D and there can be the amazing 4K resolution, but within addition using
real-time converting, you've just about all content material obtainable to you - not to mention it can
play native 4K content, involving course."
With any new technology, there's often any query with the public adopting it. In Which remains a
new issue with glassless 3D-TV along with using 4K resolution. Yet having seen the top quality of
resolution, even if you never use 3D -- and viewing the caliber of the particular 3D pertaining to
those who want it. And Also viewing how all submissions are accessible to it. and seeing the
convenience of using it, virtually the identical as making use of just about any regular TV today.
Along With knowing the place exactly where the cost is likely to become -- and what other products
are now being developed together with Ultra-D, and the partnerships previously inside place, Stream
TV Networks has certainly a minimum of positioned itself to go forward.
I know, too, in which all this sounds hugely spirited. And Also that therefore there is usually heading
to become skepticism. but this isn't a case associated with getting handed an overly-enthusiastic PR
scoop -- I've been following this business along with reporting on them with regard to 2-1/2 years. A
Lot More for the point: imagine should you observed colour TV for your very first time within black-
and-white world. or an iPad for your first time. A Quantity Of issues do deliver upon their own
promise. where everything goes with the public -- that knows? but I've followed the corporation for
nearly three years from this becoming inside a closed-off back again space for you to now, using
glassless 4K-3D. and it delivers.
At the very least, it's remarkable.
*
Robert J. Elisberg's new novel Your Wild Roses, any comic adventure within the spirit of Your three
Musketeers however with three women, is currently obtainable here within paperback as well as for
$3.99 as a Kindle eBook. His some other political and tech writing can become found in Elisberg
Industries.
Follow Robert J. Elisberg upon Twitter: www.twitter.com/RobertElisberg