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Social Media and The Law of Attractionfor Law FirmsPart - 2

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http://www.premierebailbonds.com –Premiere Bail Bonds, a leading California bail bonds company, highlights “The 5 W’s” of social media as they outline how law firms can build their footprint and …

http://www.premierebailbonds.com –Premiere Bail Bonds, a leading California bail bonds company, highlights “The 5 W’s” of social media as they outline how law firms can build their footprint and attract newbusiness by using social media.

Published in: Economy & Finance, Business

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  • 1. Social Media andThe Law of Attraction for Law Firms Part 2 “Build Your Footprint …Attract New Business” Premiere Bail Bonds
  • 2. Social Media in Action – The 5 W’s  5 Objectives of Social Media Reputation Management (‘Who’ Are You?) Branding (The ‘What’) Marketing (The ‘Where’) Listening/Engaging (The ‘When’) Monetization (The ‘Why’)Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
  • 3. ‘Who’ Are You?  Reputation Management See what you look like online in Google Establish your niche - “Free Wordtracker” Plug in terms you use to market you/your business Become the expert – Influence the Conversation Define your niche with keywords What is missing?Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
  • 4. ‘What’ Makes You an Expert?  Branding Become synonymous with terms in your niche Elevator pitch with niche terms Redo your content to include niche terms Generate awareness Launch Your Content Engine Publish repurposed content with new terms Establish/Regain trustSocial Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
  • 5. ‘Where’ Do You Market? Content marketing channels Social Networks: LinkedIn, Google Plus, Naymz.com, Facebook.com, Twitter.com MRSS Sites: YouTube.com, SlideShare.com Drive action/traffic Tag with your URL, Call to Action, Landing Page Establish need (to collect data) Whitepapers, special offers, NewslettersSocial Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
  • 6. The ‘When’  Listening/Monitoring/Engaging  Meet your customer on their terms Setup Google Alerts for your targeted terms Identify competitors, partners and stay on breaking news  Leverage existing content to increase productivity/word of mouth Repurpose your content with new information  Form/Change opinion (influence the influencers) Comment Marketing LinkedIn Q & ASocial Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
  • 7. ‘Why’ Leverage Social Media  Monetization Drive wide funnel sales activity (greater suspects/prospects) Decrease costs of communicating value proposition Become ‘The Hunted’Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
  • 8. Premiere Bail Bondswww.PremiereBailBonds.com 800-662-0056