http://www.premierebailbonds.com –Premiere Bail Bonds, a leading California bail bonds company, highlights “The 5 W’s” of social media as they outline how law firms can build their footprint and attract newbusiness by using social media.
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Social Media and The Law of Attractionfor Law FirmsPart - 2
1. Social Media and
The Law of Attraction
for Law Firms
Part 2
“Build Your Footprint
…Attract New Business”
Premiere Bail Bonds
2. Social Media in Action – The
5 W’s
5 Objectives of Social Media
Reputation Management (‘Who’ Are You?)
Branding (The ‘What’)
Marketing (The ‘Where’)
Listening/Engaging (The ‘When’)
Monetization (The ‘Why’)
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
3. ‘Who’ Are You?
Reputation Management
See what you look like online in Google
Establish your niche - “Free Wordtracker”
Plug in terms you use to market you/your
business
Become the expert – Influence the
Conversation
Define your niche with keywords
What is missing?
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
4. ‘What’ Makes You an
Expert?
Branding
Become synonymous with terms in your niche
Elevator pitch with niche terms
Redo your content to include niche terms
Generate awareness
Launch Your Content Engine
Publish repurposed content with new terms
Establish/Regain trust
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
5. ‘Where’ Do You Market?
Content marketing channels
Social Networks: LinkedIn, Google Plus,
Naymz.com, Facebook.com, Twitter.com
MRSS Sites: YouTube.com, SlideShare.com
Drive action/traffic
Tag with your URL, Call to Action, Landing Page
Establish need (to collect data)
Whitepapers, special offers, Newsletters
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
6. The ‘When’
Listening/Monitoring/Engaging
Meet your customer on their terms
Setup Google Alerts for your targeted terms
Identify competitors, partners and stay on
breaking news
Leverage existing content to increase
productivity/word of mouth
Repurpose your content with new information
Form/Change opinion (influence the influencers)
Comment Marketing
LinkedIn Q & A
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
7. ‘Why’ Leverage Social
Media
Monetization
Drive wide funnel sales activity (greater
suspects/prospects)
Decrease costs of communicating value
proposition
Become ‘The Hunted’
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds