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Introduction to Online Advertising for Absolute Beginners A brief introduction to online advertising for anyone interested in making money by displaying ads on their website
Publishers can make money by displaying ads on their websites Ad for Citroen on Times website
There are many different kinds of ads that publishers can choose to show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It is easy for a publisher to start making money by displaying ads... ,[object Object],Publishers only need to sign up and insert tags in their websites to start making money ,[object Object],[object Object],[object Object]
...but harder for publishers to maximize the revenue they make from displaying ads ? Which advertisers will value my visitors the most? How can I get in touch with those advertisers? Which advertisements will be of most interest to my visitors? How can I match particular visitors with specific ads / campaigns? Which service (e.g. Google, Yahoo) will make me the most money?
Thank You! Join in the discussion at:  www.openads.org/online-advertising-explained

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Introduction to Online Advertising for Absolute Beginners

  • 1. Introduction to Online Advertising for Absolute Beginners A brief introduction to online advertising for anyone interested in making money by displaying ads on their website
  • 2. Publishers can make money by displaying ads on their websites Ad for Citroen on Times website
  • 3.
  • 4.
  • 5. ...but harder for publishers to maximize the revenue they make from displaying ads ? Which advertisers will value my visitors the most? How can I get in touch with those advertisers? Which advertisements will be of most interest to my visitors? How can I match particular visitors with specific ads / campaigns? Which service (e.g. Google, Yahoo) will make me the most money?
  • 6. Thank You! Join in the discussion at: www.openads.org/online-advertising-explained