Why not embrace the beauty brought by latest trends in marketing – mobile marketing! Just take how mobile marketing took retail industry by a storm!

1. Stories Untold: Retailers Venture to Mobile
Marketing!
Mobile Marketing Opening Opportunities
Ten years ago, you’re one of those small business owners who shun online marketing; you’re
one of those narrow minded people who view digital advertising as a pathetic and worthless
means of communicating to your target customer. Ten years ago, you’re a proud businessman
who expected that market will not grow and that customer will not change its preference.
Ten years later, you’re stuck to that traditional way. You’re stuck in your office waiting for
everything, yes, everything you have put up to be dissolved in a split second. You stopped there.
You chose to stop instead of going with the flow and trying new things that could possibly lift
you up, something that could make your business grow bigger and better every day.
So, there you are.
Clueless.
Hopeless.
Now, think again. Are you going to continue being like this? Why not embrace the beauty
brought by latest trends in marketing – the mobile marketing! Just take how mobile marketing

2. took retail industry by a storm. Below are some of the companies that made it to the top with the
help of innovative approach of mobile marketing.
ZARA
ZARA has been in the market since its foundation on 1975. It’s not
until 2013 when the company gained popularity because of it Mcommerce site introduction in
2012. The said site was made for customers’ convenience, letting them choose and browse their
preferred products via online. Much more, when the brand launched an iPhone app and mobile
responsive apps for Android, Windows and Blackberry that ZARA’s sales had an incredible
increase of 60% by 2013. This made them hailed as world’s top apparel in 2013. Cool, isn’t it?
H&M
Of course, who would have not known H & M Hennes & Mauritz of
Sweden? This multi national retail clothing company is now present in 53 countries and 2,629
stores. While promoting for a new store in Germany, the company opted to use mobile marketing
by sending out digital coupons for free t-shirt redemption. The QR codes were then presented to
the employees. Luckily the mobile campaign worked and believe it or not, 2000 products were
redeemed in just two hours. What’s their standing? Well, they have landed the third spot in
largest apparel brand. Mobile marketing really rocks!
Ralph Lauren
Do you own a Ralph Lauren product? If yes, lucky you!
That’s a luxury brand, indeed. And what’s more surprising is that they also use mobile
marketing for their advertising efforts. It’s in the time when QR coding is just starting to bloom
in US and Europe when Ralph Lauren enters mobile marketing. This helps the brand be richer
through customer – store engaging mobile apps and website.
Is Mobile Marketing For You?
With the above stories, what would you do now? Isn’t it amazing how mobile marketing
strategies change the way business owners engage with their very own customers? Better decide
now or else you’ll miss the best part of your business venture: the road to success!

3. If you know other people and companies who have made a name in world of business online,
please do share your thoughts and their journey to success using mobile marketing strategies.