Óscar Muñoz García

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Óscar Muñoz-García is a Data Architecture Director focussed in Marketing Technology. He has 20 years of experience as a Software Engineer, more than 9 focussed in R&D&I projects related with Social Media Semantic Web and Programmatic Advertising, and more than 5 years of work experience in world-leading media agency groups (GroupM and Havas Media Group). Óscar got his PhD and MSc in Artificial Intelligence and a degree in Computer Science from UPM (Spain). He is expert in Semantic Web technologies and Knowledge-based systems. In these areas, he has participated in a number of European R&D projects. Specialties: Programmatic Advertising, Social Media, Semantic Web, Big Data, Knowledge En...

social media marketing big data social media marketing semantic web contentstrategy twitter tweet-norm micropost normalisation nlp topic identification dbpedia análisis de emociones redes sociales opinion mining análisis de sentimientos social tv

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Óscar Muñoz García

Presentations

Social TV, más allá de la audiencia. Participación y relaciones

Comparing user generated content published in different social media sources

Análisis de Sentimientos en un Corpus de Redes Sociales

Big Data and Marketing Technology

Identifying Topics in Social Media Posts using DBpedia

Caracterización de los usuarios de medios sociales mediante lugar de residencia y género

¿Cómo puede ayudar el Big Data a dirigir las campañas de comunicación?

Content Analytics for Media Agencies

Methods and Techniques for Segmentation of Consumers in Social Media