Post length isn’t everything – but it helps, especially if you want your content to be referenced by others around the web. Remember that Google will ignore anything under 200 words. Longer articles succeed not necessarily because of the number of words they contain, but the amount of insight, keywords, data and research they contain. Put simply, if you want people to link and retweet your blog articles, your content needs to be helpful – and a longer article gives you the space to go into detail. Some points when writing an article: Substance – What are you trying to say? Audience - Do you know your audience? Your end goal is to create content your audience is going to read. Do not write for the search engines. Write for your future customers. Frequency - if more frequent you can get away with shorter articles. Don’t ever sacrifice quality for frequency. Images - The Internet nowadays is full of words. Trillions of them. However it’s not the words that normally gets all your attention – it is usually the images. You can get the entire mood of something that you’re about to read just passing the preview image. Before moving to the next one a bit of interesting statistic. In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%). The facts speak for themselves. Format - The format of your articles has a massive impact upon its readability. It is massively important to break your content with subheadings, images and short paragraphs so people can scan it. Your company blog is the perfect tool for providing your audience with a look at the “human” side of your organisation as well as showcasing the fun and cool things you do in the community.

1. royalsofia.com http://royalsofia.com/seo-tips-for-blog-writing/
Omi Sido 6th January 2015
SEO tips for blog writing
Post length isn’t everything – but it helps, especially if you want your content to be referenced by others around
the web. Remember that Google will ignore anything under 200 words. Longer articles succeed not necessarily
because of the number of words they contain, but the amount of insight, keywords, data and research they
contain. Put simply, if you want people to link and retweet your blog articles, your content needs to be helpful –
and a longer article gives you the space to go into detail.
Some points when writing an article:
Substance – What are you trying to say?
Audience - Do you know your audience? Your end goal is to create content your audience is going to read. Do
not write for the search engines. Write for your future customers.
Frequency - if more frequent you can get away with shorter articles. Don’t ever sacrifice quality for frequency.
Images - The Internet nowadays is full of words. Trillions of them. However it’s not the words that normally gets
all your attention – it is usually the images. You can get the entire mood of something that you’re about to read
just passing the preview image.
Before moving to the next one a bit of interesting statistic. In an online store, customers think that the quality of a
product’s image is more important than product-specific information (63%), a long description (54%) and ratings

2. and reviews (53%).
The facts speak for themselves.
Format - The format of your articles has a massive impact upon its readability. It is massively important to break
your content with subheadings, images and short paragraphs so people can scan it.
Your company blog is the perfect tool for providing your audience with a look at the “human” side of your
organisation as well as showcasing the fun and cool things you do in the community.
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