"(Laughs while looking at phone)" - "What's so funny?" - "Nothing... well, a friend of mine on Faceb...

1. The New Trend In Business: Internet Home Business
"(Laughs while looking at phone)" - "What's so funny?" - "Nothing... well, a friend of mine on
Facebook... look at this status update... it's hilarious" - "Haha - really? Hang on, I am on Facebook
too. I will send you an invite, ok?".
When I look at Facebook, I see a 500 million-strong machine that's absolutely ready for sale. To
whom, I have no idea - but I think that the founder has done what he's set-out to do. Quite simply,
make big change and perhaps pocket a few billion bucks in the process.
As an entrepreneurial dreamer and creative thinker, I do believe that anyone with enough
inspiration and willingness to work hard can create and succeed in business. The issue for me comes
from what people are being told about (or not told about) building a business that counts. You see,
when I first started this journey for myself, I looked at videos, listened to gurus, and joined the social
software and social networking. However, the more I did (and learned) the more unsettled I became.
The reason for my unsettled condition was that through all of what I was seeing, hearing, and
experiencing there was a tremendous loss of the human element.
When deciding how to create your social networking site, you have got several alternatives. You can
use a social networking service, a script or have a custom solution developed. Each way of building a
social network have their advantages, so which you select is dependent upon your particular needs
and the skills you have.
These tools are particularly useful for brands and businesses. They can keep track of what people
are saying about them. But moreover, they can find out what their customers need and respond to
them. Here is a list of handy tools that should be a part of every brand's software and social
strategies.
Find thought leaders in your niche that have a wide distribution and a vested interest in self-
promotion - the best are people/brands who sell products and services.
So how can you step into the spotlight as an expert? Start by creating some kind of moniker for your
marketing and public relations purposes. If you're a copywriter, you may call yourself "The Word
Doctor". Second, be authentic and connect with your customers on their level. Be personable and
share your story to show your human side. Third, create an ongoing series of content that you
syndicate to the press, on your blog, on your social media profiles, and through other media
channels. From there, you can build online communities focused on your area of expertise. You can
do this using social media, it can tie in your SEO strategies, and you can invite people from the press
to come on as guest experts or for an interview.
In fact, they take care of the hosting for you and give you your own domain name on their site for
people to visit the blog that also comes with your membership.