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Upgrading your Website: Panel Discussion Career Counselor  Technology Forum Welcome! Please feel free to introduce yourself in the chat box while we wait for others to login to the webinar session (Name, Organization & Location)
Guidelines for Webinar Please type questions in the online chat discussion box Nancy Richmond/Amanda Peters will serve as our moderators fielding questions during the webinar
Agenda Welcome Intro/Overview –Career Website Redesign Nancy Richmond, Assistant Director 		Massachusetts Institute of Technology Panel Discussion Q & A and Discussion
Panel Discussion Career Counselor at Scripps College Patrick Richards  Columbia University  Center for Career Education  Assistant Director  Research & Technology  New York City, New York Nick W. Morse University of Washington The Career Center Manager  Marketing & Communications Seattle, Washington Heather DiFranco Case Western Reserve University School of Law Assistant Director  Career Services Cleveland, Ohio  Rachel Moeller  Lafayette College Associate Director  Career Services Easton, Pennsylvania  Gary Miller University of North Carolina Assistant Director - Career Services Chapel Hill, North Carolina
Intro/Overview  Career Website Redesign Nancy Richmond, Assistant Director 		Massachusetts Institute of Technology
Some Favorite Websites Non-Career Center http://www.vancouver2010.com/ http://www.cnn.com/ http://mashable.com/
Some Trends on Popular Websites Easy to find information through tabs located at the top of the page Easy to read content Fresh information making you want to come back for more Videos/Photos/Blogs Sharethis (Facebook,LinkedIn,Twitter…) Using social media to drive users to website Trending Topics Interactive Pages Examples: Commenting on or ranking information Event/Calendar Information Advertisements
Some Favorite Websites Career Center Websites http://careers.washington.edu/ http://www.careereducation.columbia.edu/ http://careerservices.neu.edu/home.php
Panel Discussion Career Counselor at Scripps College Patrick Richards  Columbia University  Center for Career Education  Assistant Director  Research & Technology  New York City, New York Nick W. Morse University of Washington Manager  Marketing & Communications Seattle, Washington   Heather DiFranco Case Western Reserve University School of Law Assistant Director  Career Services Cleveland, Ohio  Rachel Moeller  Lafayette College Associate Director  Career Services Easton, Pennsylvania  Gary Miller University of North Carolina Assistant Director - Career Services Chapel Hill, North Carolina
Heather DiFranco Assistant Director  Career Services Cleveland, Ohio
Patrick Richards  Center for Career Education  Assistant Director  Research & Technology  New York City, New York
http://www.careereducation.columbia.edu/
Rachel Moeller  Associate Director  Career Services Easton, Pennsylvania
Gary Miller Assistant Director - Career Services Chapel Hill, North Carolina
 Biggest process difficulty for University of North Carolina Determining the best approach to categorizing content for student section of the site – obviously the bulk of our content.  Benchmarked against 24 career center websites (Examples Below).
Determining the Best Approach  to Categorize Content  Our New Categories ,[object Object]
 Resumes and Letters
 Networking and Social Media
 Interviewing
 Internship Search
 Job Search
 Life After UNC  Our Old Categories ,[object Object]
Research and Explore Careers

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Upgrading your Career Website

  • 1. Upgrading your Website: Panel Discussion Career Counselor Technology Forum Welcome! Please feel free to introduce yourself in the chat box while we wait for others to login to the webinar session (Name, Organization & Location)
  • 2. Guidelines for Webinar Please type questions in the online chat discussion box Nancy Richmond/Amanda Peters will serve as our moderators fielding questions during the webinar
  • 3. Agenda Welcome Intro/Overview –Career Website Redesign Nancy Richmond, Assistant Director Massachusetts Institute of Technology Panel Discussion Q & A and Discussion
  • 4. Panel Discussion Career Counselor at Scripps College Patrick Richards Columbia University Center for Career Education Assistant Director Research & Technology New York City, New York Nick W. Morse University of Washington The Career Center Manager Marketing & Communications Seattle, Washington Heather DiFranco Case Western Reserve University School of Law Assistant Director Career Services Cleveland, Ohio Rachel Moeller Lafayette College Associate Director Career Services Easton, Pennsylvania Gary Miller University of North Carolina Assistant Director - Career Services Chapel Hill, North Carolina
  • 5. Intro/Overview Career Website Redesign Nancy Richmond, Assistant Director Massachusetts Institute of Technology
  • 6. Some Favorite Websites Non-Career Center http://www.vancouver2010.com/ http://www.cnn.com/ http://mashable.com/
  • 7.
  • 8. Some Trends on Popular Websites Easy to find information through tabs located at the top of the page Easy to read content Fresh information making you want to come back for more Videos/Photos/Blogs Sharethis (Facebook,LinkedIn,Twitter…) Using social media to drive users to website Trending Topics Interactive Pages Examples: Commenting on or ranking information Event/Calendar Information Advertisements
  • 9.
  • 10.
  • 11. Some Favorite Websites Career Center Websites http://careers.washington.edu/ http://www.careereducation.columbia.edu/ http://careerservices.neu.edu/home.php
  • 12. Panel Discussion Career Counselor at Scripps College Patrick Richards Columbia University Center for Career Education Assistant Director Research & Technology New York City, New York Nick W. Morse University of Washington Manager Marketing & Communications Seattle, Washington Heather DiFranco Case Western Reserve University School of Law Assistant Director Career Services Cleveland, Ohio Rachel Moeller Lafayette College Associate Director Career Services Easton, Pennsylvania Gary Miller University of North Carolina Assistant Director - Career Services Chapel Hill, North Carolina
  • 13. Heather DiFranco Assistant Director Career Services Cleveland, Ohio
  • 14. Patrick Richards Center for Career Education Assistant Director Research & Technology New York City, New York
  • 16.
  • 17.
  • 18. Rachel Moeller Associate Director Career Services Easton, Pennsylvania
  • 19. Gary Miller Assistant Director - Career Services Chapel Hill, North Carolina
  • 20. Biggest process difficulty for University of North Carolina Determining the best approach to categorizing content for student section of the site – obviously the bulk of our content. Benchmarked against 24 career center websites (Examples Below).
  • 21.
  • 27.
  • 31. Current Site UNC University Career Services
  • 32. Mock Up New Site (this content isn’t ours, but design will be the same)
  • 33. Nick W. Morse The Career Center Manager Marketing & Communications Seattle, Washington
  • 35. Additional Resources http://www.career.fsu.edu/techcenter/computer_applications/need-based_web_sites.html Design Strategies for Need-Based Internet Websites in Counseling and Career Services Explore the design strategies for developing a website to fulfill the information needs of the organization's users. Implementation Model for Website Design and UseView a seven-step model for implementing and developing a website for use in counseling and career services. Process for Developing a Need-Based Website View a step-by-step process, with examples and worksheets, to determine how to build a Web site using the need-based approach. http://www.slideshare.net/HubSpot/website-redesign-for-2010 http://www.slideshare.net/jbspartners/launch-your-brand-domain-names-wordpress-as-a-platform-local-search-and-website-redesign-revealed-3079104
  • 36. 2010 - Building a Strong Career Counselor Technology Community 1 Share interesting articles under the news section Invite other career counselors to join the group 2 You all have a great deal of knowledge let's share it with one another and learn from each other 3 4 Ask and answer questions 5 Share ideas about upcoming webinars (Present and/or Participate in a panel discussion)
  • 37. Questions & Answers Please type questions in the online chat discussion box Nancy Richmond will serve as the moderator fielding questions Next Steps Please continue the discussion on the “Career Counselor Technology Forum” Share your feedback regarding today’s webinar

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