Online Reputation Management: an Intro by Mike McTaggart of NovelProjects

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Mike McTaggart, senior solutions consultant for Raleigh, NC web development company NovelProjects (now a division of AtlanticBT), provides some practical tips for using social media and search engine optimization for online reputation management.

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Are you “Google-able”? Managing your Online Reputation August 18th, 2010 Mike McTaggart Senior Solutions Consultant mike@novelprojects.com

“Ego – Surfing” ,[object Object], your name PLUS your industry your name PLUS your location

Ego – Surfing: Making Repairs Go straight to the source – remove the information from the site where it’s appearing. ,[object Object]

If you don’t, contact the webmaster or original publisher

URL Removal Tool (removes cached content)Proactively publish useful and POSITIVE information. ,[object Object]

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Personal SEO Techniques Already on Twitter, Facebook, and LinkedIn – NOW WHAT? Ground Rules: Think twice before sharing – remember, search engines can expose your content out of context. ,[object Object],When commenting on other content, would you say it to their FACE? What’s the strategy behind this content or link? Use tags, titles, and first sentences!

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Online Reputation Management: an Intro by Mike McTaggart of NovelProjects

1. Are you “Google-able”? Managing your Online Reputation August 18th, 2010 Mike McTaggart Senior Solutions Consultant mike@novelprojects.com

2. Online Reputation Management

3. How are you PERCEIVED online?

4. VOTE!

7. If you don’t, contact the webmaster or original publisher

8. If they won’t remove, can they update?

9. After removal / update, go to Google

10. Request re-index of URL

11.

12. Publish new (flattering) photos

13.

14.

15. Tips & Tricks: Check your Privacy Settings – What is PUBLIC? EVERYTHING? Check your GROUPS – and leave any that betray the image you’re trying to portray. Option: Create a second “professional” account, or a public company FAN PAGE. Business pages on Facebook are FREE. Facebook advertising allows very narrow targeting. Can be highly effective for service companies, such as photographers. If you advertise on Facebook – what is the call to action for your friends?

16. Tips & Tricks: Check your Public Profile Settings – Create your URL and select FULL VIEW. Complete your Profile – achieve 100% profile completeness. Get creative with your Headline. Ask and answer questions. Edit your “Websites” – select “Other:” and use key phrases!

17. Tips & Tricks: Set up your FREE PROFILE: www.google.com/profiles Use links in your “About me” section! and use key phrases! Edit your “Websites” – be sure you link your other profile pages.

18. Tips & Tricks: more profiles Set up additional FREE PROFILES at sites with strong search engine presence: http://www.zoominfo.com create free profile, or claim existing contact info http://inside919.ning.com create free profile, must have 919 area code http://www.jigsaw.com create free profile, or claim existing contact info http://www.scribd.com create free profile, upload your CV, presentations, etc. http://www.slideshare.com create free profile, upload presentations, etc.

19. Tips & Tricks: more content Once your profiles (or website) are set up, you need to PROMOTE! Blog – or at least comment on others’ blogs. Add a link to your signature – use key phrases and tags! Think of it as leaving “digital breadcrumbs” Remember the ground rules! Target industry publications – can you write for them, or “guest blog”? Publish your work – and make it sharable. Don’t always toot your own horn - Get others to comment about YOU! Direct – ask people to post recommendations, links, events Indirect – “Golden Rule of Social Networking” – Tweet, comment, and “Like” unto others…

20. Are you “Google-able”? Managing your Online Reputation August 18th, 2010 Mike McTaggart Senior Solutions Consultant mike@novelprojects.com

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