It's Friday. Friday is treat day. And what better way to treat our lovely readers than with 10 of th...

1. Top 10 digital marketing stats from this week
It's Friday. Friday is treat day. And what better way to treat our lovely readers than with 10 of the
most delicious digital marketing stats we've seen this week?
You don't have to thank me. Just click share instead.
Top 100 agencies: Publicis Group has biggest market share across global groups
This infographic shows the share of the top 100 digital agencies across the global groups. As you can
see, Publicis Group is way out in front with 15%/£246m.

2. The pay gap between digital and general marketing is closing
Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing.
The survey is based on data provided by those who classify themselves as general marketing and
digital professionals, numbering over 4,500 individuals.
The chart below provides some comparison between common roles in both digital and general
marketing.

3. 83% cite mobile as their preferred browsing method
In a report examining the digital lifestyle of mobile consumers, mobile advertising network BuzzCity
found that this figure had actually declined from 86% in 2014.
This is largely due to the rise in tablet (12%) and TV (10%) use, and is expected to fall even further
next year as the popularity of smartwatches increases.
The study also asked early adopters of smartwatches what they preferred using them for:
22% said controlling music
20% said monitoring social media and messages
15% said telling the time and setting alarms
Nike won the women's World Cup (on Twitter)
Below is the ranking of which brands had the most associated digital consumption related to the
women's World Cup between 6th June and 6th July, 2015.
Nike
Adidas
Chevrolet
Coca-Cola
Visa
Budweiser
ATT

4. Kia
Marriott
Mondelez
Other stats from the women's World Cup:
There were 2,875,436 Tweets around the World Cup
There were 629,000 Tweets about the World Cup specifically
There were 98,028 Tweets around the hashtag #FIFAWWC
Ebay is the most visible Google Shopping advertiser
Searchmetrics analysed the 2014 search results for millions of keywords and ranked the top 10
websites displayed in the two Google ad formats: Google Shopping and AdWords.
Brands were ranked by PLA and PPC Visibility, which are measures of how frequently and
prominently the sites' ads appear within search results.
The top 10 most visible sites in Google Shopping are:
Advertiser PLA Visibility
ebay.com 7,591,817
walmart.com 6,198,399
rakuten.com 2,289,424
macys.com 1,486,746
etsy.com 1,267,870
bhphotovideo.com 864,901
swansonvitamins.com 437,159
bizrate.com 433,958
vitacost.com 322,339
soap.com 262,688
Amazon most visible in AdWords
The top 10 most visible sites in AdWords are:

5. Advertiser PPC Visibility
amazon.com 9,381,597
wow.com 6,577,132
ask.com 6,366,023
webcrawler.com 3,013,297
about.com 1,769,772
local.com 1,482,599
target.com 1,430,896
booking.com 1,400,133
zappos.com 1,387,534
bestbuy.com 1,289,807
68% of all ecommerce visitors abandon their shopping carts
The approximate value of all that abandoned merchandise is $4trn.
It isn't all doom and gloom, though. According to the research, 63% of abandoned carts are
recoverable.
Check out the infographic from NeoMam Studios below for more info.

7. 80% of mobile data traffic will be from smartphones by 2020
Today there are 2.6bn smartphone subscriptions globally. By 2020 there will be a staggering 6.1bn
smartphone users globally.
Check out the below infographic from Yieldr for some more juicy mobile stats.

9. Facebook rivals print as top news source
New findings released last month by Acquity Group reveal untapped opportunities for brands across
non-traditional spaces, especially with younger generations.
Nearly half of consumers (45%) say recognising a brand they often buy on multiple media channels,
such as TV, social media and magazines, makes them more likely to shop from that brand next time
they're in a brick-and-mortar setting
Three in five consumers (59%) say they would be more likely to watch an online streaming TV series
produced by a brand if that meant no commercials
One in four consumers are influenced by native ads in news outlets
28% of consumers ages 18-22 and 32% ages 23-30 would switch retailers if offered the option to pay
in social currency, such as engagement for discounts
60% of consumers believe they see too many ads, however
86% of UK marketers are currently personalising their marketing
Personalisation is clearly on the rise, but there are also a number of challenges associated with it.
The top three personalisation challenges are:
Lack of internal resources (45%)
Lack of necessary technology (34%)
Inaccurate data (32%)
These stats came from an infographic created by Experian. Check out the infographic below for the
rest of the stats.

11. Retailers will lose 21% of customers from not offering enhanced payment security
New data from Acquity Group and Walker Sands shows the value consumers place on payment
security.
Other stats from the research include:
Nearly one in five shoppers (19%) have been the victim of fraudulent purchases as a result of a
security breach at a major retailer
More confidence in payment security would make half of consumers more likely to shop online (48%
in 2014 vs 42% in 2013)
Fewer people than ever are watching traditional TV
This infographic from Somo highlights how much the TV viewing habits of UK and US consumers
have changed in recent years.
For loads more up-to-date statistics...
Download Econsultancy's Internet Statistics Compendium, a collection of the most recent statistics
and market data publicly available on online marketing, ecommerce, the internet and related digital
media.
It's updated monthly and covers 11 different topics from advertising, content, customer experience,
mobile, ecommerce and social.
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