It's roundup time! A quick look at all the news that slipped past me or just wasn't big enough to pr...

1. Friday Roundup: Vine for Kids, Facebook measures lift and
more
It's roundup time! A quick look at all the news that slipped past me or just
wasn't big enough to print. That doesn't mean these stories aren't interesting -- because they are!
Let's get to it!
Vine for Kids
The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content
for kids under 5. They don't say how far under 5, but if your newborn can press the button, they can
enjoy these videos, too.
It's a smart idea and a great example of how segmenting your business can send you off in a whole
new, and wonderful direction. Think they're going to allow branded content? Toy makers? Cereal
companies? Studios pushing movies for kids. . . . ?
Facebook Measures Lift

2. Facebook says that advertisers are too dependent on the click. It's understandable. That's the one
action that's easily measured. Either a person clicked or they didn't. Once they clicked to visit a site,
we can track movements and determine whether or not they bought something.
But Facebook doesn't want you to discount the power of lift. I see your ad, I don't act on it but later,
when I'm in the grocery store, I remember your ad which makes me buy your product. That's
conversion lift and Facebook wants to help you measure it.
When creating a Facebook campaign, a randomized test group (people that see ads) and control
group (people that don't) are established
The advertiser securely shares conversion data from the campaign with Facebook. Typically, this
data comes from sources like the Facebook Custom Audiences pixel, conversion pixel or secure
point-of-sale (POS) data.
Facebook determines additional lift generated from the campaign by comparing conversions in the
test and control groups
The results of the study are made available in Ads Manager
Sounds complicated, but Facebook has to do all they can to convince you that your ads are working
even when people aren't clicking. The one thing Facebook and I do agree on, is that it's all about the
bottom line. If revenue is up this month, then keep doing what you're doing because it's working.
LinkedIn for Good

3. I want to wrap up with this call out for volunteers. There are 4
million people on LinkedIn who are interested in using their skills for good. Are you part of that 4
million? The next time you're on LinkedIn, check the boxes for "Joining a nonprofit board" and/or
"Skills-based volunteering" in the Volunteer Experience Causes section.
If you work with a non-profit and need help, visit https://nonprofit.linkedin.com/ to post an
opportunity or search for qualified candidates.
I know you're busy but volunteering is a great way to network and expand your own skill set. And
who can't use a few more good karma points?
That's it for me. Do something nice for someone or a lot of someones this weekend. You'll be glad
you did.
http://www.marketingpilgrim.com/2015/01/friday-roundup-vine-for-kids-facebook-measures-lift-and-
more.html