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Churnbar scotland comparative
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Compares two weeks of posts mentioning "Scotland" AND ("Independence" OR "Referendum")
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Churnbar scotland comparative
1.
Social Media Report:
Scottish Independence Referendum, February 2012. Period: 13/02/2012 - 26/02/2012 The posts collected were divided into the following Tech classes: Web News Blog Microblogs Media Summary The Referendum on Scottish Independence, due to be held in 2013 or 2014, is probably the most important constitutional issue facing the United Kingdom in the next few years. As such, there will be considerable debate about it. For two weeks starting on the 13th of February, 2012, we ran a search for Scotland AND (Referendum OR Independence) using listenable, and classified the data into pro, undecided, anti, or news. The data in the first week produced the first chart, in week two the second: 200 Pro 180 Undec anti 160 news 140 120 Frequency 100 80 60 40 20 0 -20 02/12 02/13 02/14 02/15 02/16 02/17 02/18 02/19 00:00 00:00 00:00 00:00 00:00 Month-Day 00:00 00:00 00:00 © Churnbar 2011 http://churnbar.com enquiries@churnbar.com
2.
160
Pro Undec 140 anti news 120 100 Frequency 80 60 40 20 0 -20 02/19 02/20 02/21 02/22 02/23 02/24 02/25 02/26 00:00 00:00 00:00 00:00 00:00 Month-Day 00:00 00:00 00:00 In both weeks there was a peak of news comment surrounding the issue. In the first week, this was comment about David Cameron’s (UK Prime Minister) speech in Edinburgh and the meeting he had with Alex Salmond, leader of the Scottish Nationalist Party and First Minister in the Scottish Government (or Executive). In the second week the first peak on the 21st consisted of posts regarding Robert Maxwell’s intervention in the debate: RT @rupertmurdoch: Let Scotland go and compete. Everyone would win. The second peak, later in the week, followed the announcement by Scottish and Southern Electricity, one of the largest Scottish-based companies, that the uncertainty surrounding the legislative future as a result of the referendum debate was making them unlikely to invest in Scotland in the short term. The split of posts in the first week was: Mech pro undec anti news Total MicroBlog 65 564 388 1027 2044 Blog 0 1 7 29 37 News 0 7 51 160 218 WWW 3 74 355 750 1182 Media 1 5 4 65 75 Total 69 651 805 2031 3556 Percent 4.52 42.69 52.79 57.11% Note that percentages for pro, anti, and undec are calculated out of those expressing an opinion, while the percentage for news is taken from the total volume of posts. © Churnbar 2011 http://churnbar.com enquiries@churnbar.com
3.
The same data
for the second week: Mech pro undec anti news Total MicroBlog 328 407 60 1001 1796 Blog 0 1 3 24 28 News 1 1 2 121 125 WWW 13 28 31 581 653 Media 0 0 0 34 34 Total 342 437 96 1761 2636 Percent 19.42 24.82 5.45 66.81 Commentary. These tables show that there was a big swing to the “pro” position in the second week. I believe that this was due to two factors – there were no large public speeches in favour of the Union (such as Cameron’s in the first week), and Murdoch’s tweet gave impetus to the pro camp. Actions. It is likely that the conversation around the issue of Scottish independence will continue to sway back and forth, and will grow as the referendum gets closer. We will continue to monitor it and report on our blog. We believe that the tools we are using here could be valuable in gathering opinions quickly on important political and social matters, though of course the sample is not representative and the results cannot be quoted as being close to any likely outcomes from voting. For detailed reports covering the first two weeks, see http://churnbar.com/2012/the-scotland- debate-independence-the-future-of-the-union-and-social-media-1/ and http://churnbar.com/2012/the-scotland-debate-independence-the-future-of-the-union-and- social-media-2/ © Churnbar 2011 http://churnbar.com enquiries@churnbar.com
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