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The importance of going outside the building, meeting customers, observing, listening, and asking questions has been emphasized many times over. And yes, we get it. We all do it, some better than others, but we all know it is crucial. There are lots of articles and tips for what to do before a meeting, and what to do during a meeting. But what do we do next after we come back from a meeting? This talk will engage the audience and share a practical framework to understand how to derive the most value from our customer interactions. Participants will learn proven techniques to: - Gather critical insights from customer conversations - Share actionable information across the organization - Build a meaningful relationship with customers

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