1. Introduction
Newstab, a media monitoring agency provides services required by companies
across all industries to keep themselves posted with the latest developments. It
aims to give complete support to its clients in terms of monitoring news which
can affect them directly or indirectly. Monitoring and analysis of news across
__ newspapers, __ magazines and web and generation of reports for the same
forms the crux of our services.
Why do you need news tracking?
 Track your competitors and critics
Knowing what the media and public say about you and your organization is
important. Therefore tracking key competitors or critics is crucial so that you
can understand what else is being said that impacts your marketplace or issues.
 Stay on top of industry topics
The other key driver of the success of your own communications programs is
what is going on in your industry. Some of that comes from your competitive
tracking, but it is also worthwhile to add in search terms related to major
industry topics that impact the success of your own organization.
 Know what key Individuals are saying
It’s also important to know what key individuals or bodies are saying that may
impact your business. By adding in the names of selected journalists, politicians
and analysts, you can help develop strategies for targeting media outreach or
for identifying topics that you need to inoculate against.
 Use your media monitoring as a business intelligence tool
Your media monitoring platform can also serve to be a valuable tool for
keeping key executives informed of activities related to critical government

2. leaders, business partners, board members, investors, major customers, donors,
vendors, and more.
 Take advantage of advanced search tools
With the wide range of topics that you will get value from tracking, it is
important to restrict the results to just the most important stories. We can offer
the ability to restrict search criteria to certain groups of publications – or even
to require a search term to appear more than once in a story to cause it to
create a match.
Our Services
Media Monitoring:
Keep track of reputation of any organization, product or service on traditional
and online media and stay one step ahead by following the latest industry
happenings which could directly or indirectly impact an organization’s
decisions.
Market and Competitive Intelligence:
Take media monitoring to the next level and stay ahead in the game through
the smart analysis of market, industry and competitor activities. Market and
competitive intelligence offers:
 Key benchmarking metrics required by organizations to make strategic
decisions such as market development, new product introduction,
partnership & alliance, merger & acquisition and regulatory governance.
 Industry snapshots, including market size, competitive environment, key
marketing & market oriented initiatives, plus other strategic
management frameworks.

3. Media to be tracked
Financial Mainlines Bengali
Hindi Magazines Web portals
Process
Daily tracking of print and online media
Analysis of news tracked
Submission of news clippings every morning by 10:AM
Updates from online media during the day
Hard copies of news clippings to be submitted at the end of every month (if
required)
Cost Proposal
A sum of Rs. 10,000/- to be charged as monthly fees for the services mentioned
above.
For further queries please contact:
Ratan
NEWSTab Media Monitoring Agency
8017257286
newstabmonitoring@gmail.com