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Nokia and microsoft : What's in it for mobile developers?
- 1. Nokia & Microsoft:
What’s in it for mobile developers
Naga Chokkanathan
November 2011
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- 2. Nokia and Microsoft
• Broad Strategic Partnership to Build a New
Global Mobile Ecosystem
– Using their complementary strengths and expertise
– Microsoft is strong in software, developer tools,
office apps
– Nokia is strong in user experience, hardware &
distribution
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- 3. Nokia Lumia
• First phone series developed under Nokia, Microsoft
partnership
– Lumia710 and Lumia800
• Features
– Always Social
– Super fast browsing (IE9 Mobile)
– Personalization
– MS Office
– Search / Maps (Strong “bing” integration)
• What is missing?
– Apps!
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- 4. Where are the apps?
• Microsoft is trying to position this phone as an android
replacement
– No fragmentation : Tight control on hardware
– Hardware has all best features of iPhone / Android
– Operating system is equally good
– But is it enough to compete?
• Smart phone ecosystem has changed while Microsoft
was on a long vacation
– A phone is only as good as the apps I can run on it
– Users have seen that apps extend the power of the phone
and want more and more
• Biggest challenge for Nokia, Microsoft : How to match
all the great apps in iTunes Store / Android Market /
OVI Store etc.,?
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- 5. Where are the apps? (Contd)
• Microsoft has built some great apps for this phone and
they will add more in the coming days
• But, they are not enough, a single company can’t build
all the apps
– You need a developer community
– Easy to use development tools
– Portability (from other apps)
– Easy to sell market environment
– Ability to sell for global users
– At least 70% share in the sale
• For the end users, wide range of apps to try / buy /
download / use, all from the phone
• Nokia, Microsoft have a long way to go on this
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- 6. Can I Develop?
• Free developer tools
– Microsoft is not used to THIS ;)
– But they can’t charge for something that is given free
by Apple / Google / Blackberry
• Become an app hub member
– Documentation / Tutorials / Videos / Forums etc.,
• Submit / Sell Apps (Once approved)
– Windows Phone Market Place
• Microsoft Advertising Platform (Huge success
elsewhere)
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- 7. Unlock Joy
• http://www.iunlockjoy.com/
– A special program for Windows Mobile Developers in India
• Register – Submit Apps – Walk away with goodies
(including a free mobile, if you develop enough apps)
• Extra bonus if you port apps in other markets to
Windows Mobile : Master stroke
– Interesting concept, need to see how effectively it is going to
work
– What about quality of apps? (This campaign may produce
huge number of apps, but will they be useful?)
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- 8. Image Credits
• http://www.nokia.co.in/home/lumia
• http://www.iunlockjoy.com/
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- 9. Contact Information
Email : contact@crmit.com
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