Neige

Briefing
Discover the possibilities of Guerilla and ambient media for Thalys Neige

Central idea
Illustrate the proximity of Brussels with the Alps (by Thalys train) by
transforming a train station into a ski station. Photo animation in the stations
of Brussels south & Antwerp central

Central idea
Floor stickers in the shape of skis
were placed on the ground in the
train stations, pointing towards the
Adshell billboards where more
information could be found

Central idea
Folders (Thalys ski’maps) & lipsticks were
being distributed by hosts in the stations

Results
Large numbers of photos were taken
Very positive word of mouth &
sales rise