N BBDO brought Brussels a ski length closer towards the Alps. In 2007 N BBDO and Proximity BBDO worked out the ‘Thalys Neige’ campaign to illustrate people the proximity of the Alps. To do this, several train stations were transformed into ski areas with a fun animation.

1. Neige

2. Briefing
Discover the possibilities of Guerilla and ambient media for Thalys Neige

3. Central idea
Illustrate the proximity of Brussels with the Alps (by Thalys train) by
transforming a train station into a ski station. Photo animation in the stations
of Brussels south & Antwerp central

4. Central idea
Floor stickers in the shape of skis
were placed on the ground in the
train stations, pointing towards the
Adshell billboards where more
information could be found

5. Central idea
Folders (Thalys ski’maps) & lipsticks were
being distributed by hosts in the stations

6. Results
Large numbers of photos were taken
Very positive word of mouth &
sales rise