Consumer Confidence Survey 09

1,743 views
1,665 views

Published on

This is an AC Nielsen Consumer Confidence Survey 09 for Asia Pacific.

Published in: Self Improvement, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,743
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
133
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Consumer Confidence Survey 09

  1. 1. Nielsen Consumer Confidence Index Update for 2nd Quarter 2009 (Global Online Survey) by Catherine Eddy Executive Director, Consumer Research Confidential & Proprietary • Copyright © 2009 The Nielsen Company
  2. 2. Survey Method • Interviewed 14,029 regular Internet users in 28 markets worldwide • Samples in Indonesia= 501 while in Asia Pacific 9,583 consumers with Internet access • Conducted between June 15 to June 29, 2009 • In Indonesia we estimate Internet use at 10%, among urban people. Lower if we include rural people • Most Internet users tend to be students, males, and better off • So these results are not for the whole population, but rather for Internet users • It is interesting, however, to see how Internet users in Indonesia compare to those around the World Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  3. 3. 5 Regions…28 Markets Worldwide • Asia Pacific (13) • Europe (9) • North America (2) – Australia (AU) – France – Canada – China (CN) – Germany – USA – Hong Kong (HK) – Italy – India (IN) – Poland • Middle East, Africa & – Indonesia (ID) – Russia Pakistan - MEAP (2) – Spain – South Africa – Japan (JP) – Turkey – UAE (United Arab Emirates) – South Korea (KO) – Malaysia (MY) – UK – New Zealand (NZ) – Ukraine • Latin America (2) – Philippines (PH) – Argentina – Singapore (SG) – Brazil – Taiwan (TW) – Thailand (TH) Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  4. 4. Consumer Sentiment and Confidence in the Future of the Economy Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  5. 5. Consumer Confidence Index Mar-09 Jun-09 100 92.0 90 85.1 82.2 83.2 83.8 81.6 77.9 80.1 80.7 80 77.0 73.3 71.1 70 60 % 50 40 30 20 10 0 LA AP MEAP NA EU Global Average Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  6. 6. Consumer Confidence Index - Top10 in June 2009 120% 112.5 112.1 102.6 100% 95.9 94.9 94.4 92.5 90.3 89.2 87.2 80% 60% 40% 20% 0% Indonesia IN PH BR AU CN AE CA NZ SG Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  7. 7. Consumer Confidence Index: ID Indonesia 120 120 117 113 111 110 112.5 103 104 104 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half June '05 '05 '06 '06 '07 '07 '08 '08 '09 ‘09 % Change: ? 1% ? 7% ? 2% ? 4% ? 3% ? 0% q 10% ? 8% q 6% ? 5% p 8.5% Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  8. 8. Perceptions of Local Job Prospects over the NEXT 12 Months Excellent (4) Good (3) Not so good (2) Bad (1) 100% 2% 2% 5% 6% 6% 9% 10% 12% 13% 14% 90% 19% 18% 28% 30% 31% 80% 37% 70% 40% 58% 55% 55% 54% 43% 60% 58% 58% 50% 60% 64% 54% 40% 55% 56% 30% 50% 40% 36% 33% 20% 37% 28% 32% 25% 23% 10% 18% 17% 15% 13% 11% 6% 5% 5% 3% 5% 5% 0% 2% 2% 2% 1% 1% 0 0 ID IN PH CN MY SG AU TH NZ TW HK JP KO AP Base: All Respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  9. 9. Perceptions of State of Personal Finances over the NEXT 12 Months Excellent (4) Good (3) Not so good (2) Bad (1) 100% 2% 0 3% 7% 6% 7% 6% 7% 12% 13% 16% 90% 22% 23% 27% 38% 35% 80% 36% 40% 70% 44% 44% 42% 42% 41% 60% 55% 50% 51% 65% 40% 58% 49% 52% 30% 50% 46% 40% 43% 43% 37% 41% 20% 25% 10% 21% 12% 11% 9% 8% 4% 3% 3% 2% 4% 2% 2% 5% 0% 1% 1% IN ID PH NZ MY SG TH CN HK TW JP KO AP Base: All Respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  10. 10. Perceptions of Good or Bad Time for people to buy the things they want and need over the NEXT 12 Months Excellent (4) Good (3) Not so good (2) Bad (1) 100% 9% 6% 8% 9% 9% 8% 12% 12% 16% 16% 19% 17% 90% 80% 37% 56% 70% 44% 49% 45% 50% 52% 54% 60% 47% 54% 61% 49% 59% 55% 50% 40% 45% 30% 34% 40% 39% 38% 35% 34% 31% 20% 33% 30% 28% 29% 23% 21% 10% 12% 9% 4% 4% 3% 3% 4% 5% 3% 2% 3% 2% 3% 0% 1% 1% 1% AU IN NZ CN PH ID SG HK TH MY TW JP KO AP Base: All Respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  11. 11. Expenditure and Saving Patterns Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  12. 12. How to utilise spare cash after covering essential living expenses - Asia Pacific Average 'March 2009 'June 2009 60 Putting into savings 60 37 Holidays / vacations 41 31 Investing in shares of stock / mutual funds 36 32 New clothes 35 26 New technology products 31 28 Paying off debts / credit cards / loans 28 24 Out of home entertainment 27 20 Home improvements / decorating 23 10 Retirement fund 11 7 I have no spare cash 5 0 10 20 30 40 50 60 70 % Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  13. 13. How to utilise spare cash after covering essential living expenses - Indonesia Average Mar-09 Jun-09 67 Putting into savings 62 44 Investing in shares of stock / mutual funds 40 29 New technology products 34 25 Holidays / vacations 33 29 Paying off debts / credit cards / loans 28 17 Home improvements / decorating 22 20 Out of home entertainment 21 17 New clothes 19 9 Retirement fund 9 3 I have no spare cash 4 0 10 20 30 40 50 60 70 80 % Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  14. 14. Major Concerns Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  15. 15. Biggest Concern over the next 6 months - Regional (Asia Pacific) Average Biggest Concern Job security 26 24 The economy 23 18 Work/life balance 12 14 Health 6 8 Childrens education and/or welfare 5 6 Increasing food prices 5 5 Parents welfare and happiness 4 4 Debt 3 Mar-09 3 Increasing utility bills (electricity, gas, heating, etc) 3 Jun-09 3 Increasing fuel prices 2 3 Political stability 3 2 Global warming 2 2 War 1 2 Terrorism 1 1 Crime 1 1 Other concern 2 3 No concerns 1 2 0 10 20 30 •Add up to 100% (single answer) % Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  16. 16. Biggest Concern over the next 6 months - Indonesia Average Biggest Concern The economy 25 24 Work/life balance 16 21 Parents' welfare and happiness 13 13 Childrens' education and/or welfare 7 10 Job security 10 7 Political stability 8 6 Global warming 5 5 Health 5 3 Mar-09 Debt 3 3 2 Jun-09 Increasing food prices 2 Increasing fuel prices 0 2 War 0 1 Tolerance towards different religions 0 1 Lack of understanding of other cultures 0 1 Increasing utility bills (electricity, gas, heating, etc) 2 1 Terrorism 0 0 Other concern 1 1 No concerns 1 0 0 10 20 30 •Add up to 100% (single answer) % Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  17. 17. Major Concerns over the next 6 months - Job security Biggest concern Second biggest 100 90 80 70 60 % 50 40 17 15 12 12 30 14 11 13 11 10 20 12 6 9 9 29 28 29 28 26 24 20 24 10 19 18 5 14 14 14 7 0 CN HK KO SG PH IN TW MY TH AU JP NZ ID AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  18. 18. Major Concerns over the next 6 months - The economy Biggest concern Second biggest 100 90 80 70 60 % 50 40 22 24 18 19 17 30 16 18 17 16 13 13 13 20 13 11 27 24 24 25 23 23 10 18 16 16 16 16 18 12 14 0 TH HK ID MY SG TW CN IN AU JP NZ KO PH AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  19. 19. Major Concerns over the next 6 months - Work/life balance Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 13 14 20 13 13 12 11 13 12 8 8 8 21 10 6 10 18 6 11 11 12 14 8 9 10 10 9 7 7 6 0 ID CN PH KO TW IN JP AU MY NZ SG HK TH AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  20. 20. Major Concerns over the next 6 months - Health Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 17 20 16 12 9 10 12 9 7 10 7 7 6 15 7 9 10 11 10 8 9 5 5 8 6 6 5 3 3 0 2 HK CN PH JP SG NZ MY AU IN TW ID TH KO AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  21. 21. Major Concerns over the next 6 months - Children's education and/or welfare Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 9 10 10 7 6 6 6 7 5 5 5 5 4 10 9 6 6 4 4 6 5 4 5 5 5 4 4 3 1 0 ID KO CN NZ SG TW IN JP PH AU HK TH MY AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  22. 22. Major Concerns over the next 6 months - Increasing food prices Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 13 10 10 6 9 8 6 7 8 6 6 8 7 6 6 5 4 5 4 4 5 4 3 3 2 2 2 2 5 0 NZ AU IN SG MY CN JP TW HK KO PH TH ID AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  23. 23. Major Concerns over the next 6 months - Parents' welfare and happiness Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 16 10 11 8 10 13 6 6 6 6 5 7 7 6 4 4 4 3 5 4 4 4 3 4 3 3 3 3 4 0 ID IN KO PH HK SG TW CN JP AU MY NZ TH AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  24. 24. Major Concerns over the next 6 months - Political stability Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 10 7 6 7 4 4 6 6 5 4 2 0 3 4 2 2 1 2 1 1 1 1 0 1 0 0 1 1 0 2 TH ID MY PH JP KO HK TW CN AU IN NZ SG AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  25. 25. Do you think your country is in an economic recession at the moment? Yes No 100 6 14 16 90 20 21 24 28 29 36 36 38 80 40 49 70 75 60 % 50 94 86 84 40 80 79 76 72 71 64 64 62 30 60 51 20 25 10 0 KO NZ TH MY SG JP PH TW AU ID IN HK CN AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  26. 26. Do you think your country will be out of an economic recession in the next 12 months? Of the 64% who thought we were in one... Yes No Don't Know 100 15 16 90 28 26 27 31 33 33 32 32 33 80 39 39 39 19 70 60 30 38 % 50 22 43 25 38 39 40 41 40 53 77 40 43 66 30 20 39 39 36 35 29 28 28 27 27 30 10 20 19 7 0 IN CN SG ID HK AU MY TH NZ PH KO TW JP AP Base : All Respondents those who have said yes at Q8 Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  27. 27. Changing Purchase Behavior Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  28. 28. Have spending habits changed compared to 1 year ago Yes No 100 90 87 85 79 78 80 75 75 73 71 70 68 67 68 61 59 57 60 % 50 41 43 39 40 32 33 32 27 29 30 25 25 21 22 20 15 13 10 0 TH PH MY KO IN JP TW SG ID NZ CN AU HK AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  29. 29. Actions taken in June 09 compared to actions predicted to continue - Asia Pacific Average Actions taken Actions predicted to continue Try to save on gas and electricity 41 33 Cut down on take-away meals 40 20 44 Cut down on out-of-home entertainment 19 45 Spend less on new clothes 18 24 Look for better deals on home loans, insurance, credit cards, etc 18 Cut down on telephone expenses 29 17 Delay upgrading technology, eg. PC, Mobile, etc 38 15 Switch to cheaper grocery brands 29 14 Cut down on holidays / short breaks 29 12 Delay the replacement of major household items 30 12 Use my car less often 21 11 Cut down on smoking 13 9 Cut down on or buy cheaper brands of alcohol 16 8 Cut down on at-home entertainment 19 7 Cut out annual vacation 15 5 I have taken other actions not listed above 8 13 0 10 20% 30 40 50 Base : All Respondents those who said yes at Q10 (code 1) Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  30. 30. Actions taken in June 09 compared to actions predicted to continue Actions taken Actions predicted to continue - Indonesia Average eg. PC, Mobile, etc Delay upgrading technology, 47 13 Try to save on gas and electricity 46 37 45 Cut down on telephone expenses 26 42 Cut down on out-of-home entertainment 9 38 Spend less on new clothes 11 Cut down on holidays / short breaks 38 9 Delay the replacement of major household items 32 5 Cut down on take-away meals 21 9 Switch to cheaper grocery brands 17 6 Cut out annual vacation 15 4 Cut down on smoking 14 10 Look for better deals on home loans, insurance, credit cards, etc 13 7 I have taken other actions not listed above 8 31 Cut down on at-home entertainment 5 1 Cut down on or buy cheaper brands of alcohol 5 2 I have taken other actions not listed above 8 31 0 10 20% 30 40 50 Base : All Respondents those who said yes at Q10 (code 1) Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  31. 31. Thank You Confidential & Proprietary • Copyright © 2009 The Nielsen Company

×