5 Things Your SEO Strategy Needs to Focus on Entering 2015Read More: Small Business, What-Is-Working...

1. Online Marketing
5 Things Your SEO Strategy Needs to Focus on Entering 2015
Read More: Small Business, What-Is-Working-Small-Businesses, Small Business Owners, Small
Business Administration, American Small Business League, Small Businesses, Seo, Search Engine
Optimization, Search Engine Marketing, Online Marketing, Digital Marketing, Small Business News
Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the
coming year. Google's algorithm is constantly changing. There are public updates as well as
refreshes and tweaks that occur on a regular basis.
3 Questions You Need To Ask Now For 2015 Success
Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer
Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing,
Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online
Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy,
What-Is-Working-Small-Businesses, Business News
Right now is the time to re-evaluate your marketing in terms of the new expectations your customers
have developed in the past 6 months.
Turning Everyday Buyers Into Customer Evangelists Through Referral Programs
My interview with Tony Mariotti (center) and Manish Goyal (right) of Friendbuy If you want to grow
your e-commerce business, you must always be enc...
Five Ways to Make Holiday Marketing a Year Round Activity
Here are five ways that you can focus on improving business during the holiday season, and tips on
how to continue these activities even after every gift has been opened and the leftovers are gone.
Is PPC Advertising the Right Choice for Your Small Business?

2. Read More: Ppc, Online Marketing, Online Advertising, Google AdWords, Google Advertising, Small
Business, What-Is-Working-Small-Businesses, Small Business News and Trends, Magicdust, Digital
Marketing, Small Business News
Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your
target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of
search engine results, making them an attractive option for small businesses struggling to reach the
first few positions organically.
5 Mistakes New Online Businesses Need to Avoid
Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends,
Small Business America, Small Business Owners, Small Business Administration, Small Businesses,
Online Marketing, Online Advertising, Digital Media, Small Business News
Offering your products or services online can introduce your business to a worldwide audience and
contribute to exponential growth.
"Me": The Most Valuable Brand
Read More: Facebook, Pinterest, Instagram, Snapchat, Nike, Millennials, Gen Z, Social Media
Statistics, Coca-Cola, Digital Marketing, Technology, Viral News, Social Life, Inbound Marketing,
Branding, Business, Content Marketing, Sales Conversion, Online Marketing, Influence, Pr, Internet
Marketing, Influence Marketing, Social Media, Social Networking, Public Relations, Business News,
Social Scoring, Marketing Best Practices, Sales & Shopping, Advertising, Video, Audience
Measurement, Tumblr, Coke, Apple, Mark Zuckerberg, Business News

3. Younger generations are busily and, in many cases strategically, building their own brand. And if
CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and
mine that accordingly, then these self-branding youth will help businesses build their brands.
How to Know Which Social Channels Are Right for Your Business
One of the more common problems businesses have with social media is not knowing what channels
they should be active on and why.
6 Signs You're A Born Marketer
Read More: Marketing, Social Media Marketing, Content Marketing, Online Marketing, Digital
Marketing, Marketing Best Practices, Advertising, Media, Careers, Career Advice, Career, Branding,
Branding Strategies, Business News
Some of us wake up everyday to do something that we love -- something that we feel like we were
born to do.
Get Back to Business: 5 Pro Tools to Make Measurable Marketing Easy
Women entrepreneurs are superheroes. We have to keep a lot of balls in the air all the time--juggling
work, family, and home. Time is at a premium. ...
10 Affordable Tools to Help Your Business Thrive Online
There are several tools available to help online businesses operate smoothly and increase
productivity, but with so many choices how do you know what ones are worth looking into? It can be
extremely overwhelming, so I put together a list of 10 affordable tools that can really help your
business succeed online.
8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy
Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends,
Small Business America, Small Business Owners, Small Businesses, Online Marketing, Pay-Per-Click,

4. Advertising, Online Advertising, Digital Marketing, Digital Advertising, Small Business News
If your business is running a pay-per-click campaign and experiencing low click-through rates and
conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you
need to use the available character space wisely to create ad copy that attracts clicks and leads to
conversions.
Why You Need a Brand Audit (and How to Perform One)
Consider your brand a living thing. It has a unique personality and characteristics you can't fully
control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly.
But sometimes your brand begins to deviate from the factors that support it, and your strategies
start to suffer as a result.
Improve Holiday Conversion Rates With These 13 Email Marketing Tips
Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends,
Small Business America, Small Business Owners, Small Business Administration, American Small
Business League, Small Business Success Stories, Small Businesses, Email Marketing, Email
Marketing Tips, Online Marketing, Small Business News
Consumers are becoming immune to email marketing and most emails get deleted without even
being looked at. The following 13 email marketing tips can be used to create emails that capture
your customers' attention, receive a high open-rate and result in holiday sales for your business.
25 Lessons from 25 Months of Content Marketing
Content is customer success. While effective teaching requires more than mere education
(motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps
customers succeed.
No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.
Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends,
Small Business America, Small Business Owners, Small Business Administration, American Small
Business League, Small Business Success Stories, Small Businesses, Online Marketing, Digital

5. Marketing, Local Business, Small Business News
Every small business would love to dive head first into online marketing, but many hit a roadblock
when exploring the many options available: their budget.
6 Steps to Successfully Managing Your Online Reputation
Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends,
Online Marketing, Digital Marketing, Reputation Management, Online Reputation, Seo, Public
Relations, Magicdust, Websites, Small Business News
Almost every business is going to have problems with customers at some point. If you're proactive,
you should be able to resolve most issues directly ...
7 Ways to Get Better Results From Your Online Business
In case you haven't noticed, there are a ton of people online talking about the same things. Building
an online business isn't easy, and there are some hard realities you need to realize.
How to Get Mommy Bloggers to Bring Customers to Your Brand
Because their highly popular blogs often focus on product and service recommendations, mommy
bloggers are an ideal channel to include in marketing campaigns.
4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce
Read More: Small Business, Web Design, Ecommerce, Online Marketing, Magicdust, Websites, Web,
What-Is-Working-Small-Businesses, Small Business News and Trends, Retail, Small Business News
As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce
channel for your business? By avoiding and investing in ecommerce, you may be selling yourself
short. If you find that you tell yourself the following four lies, it might be time to reconsider your
position.

6. 5 Small Business SEO Tips You Can Implement In-House Right Now
Every small business owner should implement search engine optimization into his or her online
marketing strategy, but many shy away because they think they need a huge budget to get started.
An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until
you can afford to hire an SEO agency.
5 Ways to Create an Authentic Ecommerce Experience
Ecommerce has, without doubt, become a highly competitive business environment. There are a lot
of businesses in the marketing place, the larger playe...
Branding a Revolution
Read More: Branding Strategies, Social Movements, Saul Bass, Hong Kong Protests, Hong Kong
Democracy Protests, Logo Design, Social Media Marketing, Online Marketing, Marketing, Umbrella
Movement, Umbrella Revolution, Media News
I've been in the world of marketing and branding for 20 years and I still carefully monitor the
meridian between what's brandable and what's not. The ...
7 Ways to Increase Your Social Media Engagement
Establishing authentic relationships and connecting with key players in your industry is not only a
great way to make new friends and boost credibility, but it also helps you to access a wider network
of people and amplify your own message.
10 Reasons Perry Belcher Dominates Digital Marketing
Internet marketing is an extremely vast, complex, ever changing subject, and seems like a constant
moving target for many businesses and professional ...