Musestorm Top 10 widget and social media mistakes

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

6 Favorites & 1 Group

Musestorm Top 10 widget and social media mistakes - Presentation Transcript

  1. The Professional Way to Widget™ September 20, 2007 MuseStorm Top 10 Widget & Social Application Mistakes Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  2. This session  Fast, furious, fun! •  \"Hands On Workshop: The Top 10 Widget Mistakes.” •  Both widgets and social applications •  Actionable knowledge you can start applying Wednesday morning! Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  3. Case #1  Breaking Bad  AMC Original •  Designed for cross over appeal with a 40 -something protagonist chemistry teacher •  Teams up with one of his 20-something students to cook meth •  “Black humor” Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  4. Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  5. Mistakes Made  Breaking Bad •  60M people on Facebook but only 19 of them use this widget each day  Multiple problems •  Mismatch demographics •  Game does not take advantage of social graph Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  6. Lessons Learned •  DO measure/optimize engagement value of your content •  DON’T overinvest in custom content before you know what works Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  7. Case #2  Free Rice (633K uniques)  Ideal fit with demographics •  4M high school students on Facebook as of May 2007 •  Majority college bound •  Third-world causes strongly resonate with this age group Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  8. Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  9. Mistakes Made •  90 active users for “bumper sticker” implementation •  Re-mixed as a true Facebook application – but with only ~1000 active users today Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  10. 20 grains vs. 10 grains Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  11. Lessons learned •  DO pay attention to naming of your application particularly if there are multiple apps or widgets that do the same thing •  DO look at your reward structure and make sure it is competitive with offerings elsewhere on the web Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  12. Case #3  Blockbuster Movie Clique •  Collaborative filtering recommendation engine for films Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  13. Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  14. Mistakes Made  When it comes to widgets, it’s content that rules, not the brand •  Application is just not all that compelling when compared with Flixster – an application built from the ground up for film lovers •  Difference shows in the numbers – Blockbuster 238 daily active users versus 439,699 for Flixster Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  15. Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  16. Lessons Learned •  DO a competitive analysis of your category before you develop your widget or social application •  DON’T bet the farm on a single social network – consider going where your competition isn’t •  DO provide content that is useful, entertaining, and energizing to your audience – versus self serving •  DO remember why people post/share your widget or social application – it’s the content Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  17. Case #4  Electronic Arts •  My Need for Speed •  An electronic racing game Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  18. Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  19. Mistakes Made  Not refreshing content prior to game launch •  Initially this application was a dud •  Application came back from the dead after the game launched •  Perfect fit with the FB demographic •  Provides a natural vehicle for self expression Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  20. Lessons Learned  Build success quickly on the back of mistake •  Widgets and social applications are by definition new media •  Experiment now – but make sure what you are doing is measurable •  Respond, react, and iterate •  Your audience will tolerate mistakes so long as you are responsive to their needs Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  21. Summary Mistakes   Breaking Bad Case •  Bad fit with demographics •  Failing to test content with target users   Free Rice Case •  Not integrating into the social graph/bumper stickers •  Not naming your widget in a distinctive way •  Lack of alignment in reward structure   Movie Clique vs. Flixster •  Forgetting that content is king and queen •  Relying on a single social network to carry the day Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  22. Additional Mistakes •  Electronic Arts Case •  Over relying on generic content •  Focusing on business objectives to the exclusion of audience needs •  General Widget mistakes we see every day •  Letting your widget go stale over time •  Forgetting to make your widget search able Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  23. MuseStorm   Professional solution for agencies and marketers •  Cross-platform widgets •  Engaging content with a set of dynamic components •  Accountability across all touchpoints •  Convenience and control right down to the pixel •  Proven with blue-chip agencies and marketers Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
  24. September 20, 2007 Thank You www.musestorm.com marciak@musestorm.com 650.270.4309 Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential

+ Marcia KadanoffMarcia Kadanoff, 2 years ago

custom

2935 views, 6 favs, 5 embeds more stats

Talk given at Widget Web Expo

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 2935
    • 2814 on SlideShare
    • 121 from embeds
  • Comments 1
  • Favorites 6
  • Downloads 119
Most viewed embeds
  • 79 views on http://www.musestorm.com
  • 38 views on http://blog.snipperoo.com
  • 2 views on http://lighthousecircle.tumblr.com
  • 1 views on http://static.slideshare.net
  • 1 views on http://www.nowwhat.info

more

All embeds
  • 79 views on http://www.musestorm.com
  • 38 views on http://blog.snipperoo.com
  • 2 views on http://lighthousecircle.tumblr.com
  • 1 views on http://static.slideshare.net
  • 1 views on http://www.nowwhat.info

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Groups / Events