A website is by far the most important part of your business. It’s the face of your business online. It is the very first place a customer looks at while searching for your products and services.

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2.  A website is by far the most important part of your business. It’s the
face of your business online. It is the very first place a customer
looks at while searching for your products and services.
 It is hence imperative that you do not build a website just for the
heck of it. A lot of planning and thinking goes into making a
business website such that it is capable of quick ROI.

3.  Goals of yours website?
 Firstly, you will need to clearly define the goals of your website.
Is your website going to act as a brochure for your company
that places all it’s offerings and services for customers to read
and understand? Or, is your website going to sell products
online?
 Also decide what kind of content you wish to place on your
website. This will decide you it finally looks.

4.  Measure of success?
Once you have taken the time to define the goal of the website,
you can define what items from that list are must have and nice
to have. Depending on the type of industry and the type of
website at hand, place all elements such that you can measure
the success easily.
For example, you can design a website such that it attracts
visitors and then they contact you by phone or email or request
a quote.

5.  Visitors , Marketing & Competition
Plan the design and development of your website only after
evaluating the target visitors. You cannot design a website and
ignore the audience!
A website without a marketing strategy is like building a store in
the desert! Well, if your customers do not know you exist
online, you will never be able to sell online!
Check out your competitors and check them out often. This by
no means suggests that you do what your competitors are
doing, but you must keep a track of how you can match or
exceed them.

6.  Make sure that your content is relevant and of the highest quality.
Poor content will definitely create a negative impression and
adversely affect your marketing efforts.
 Clearly define all the features and functionalities that you will offer
online, whether it is a shopping cart, payment processing or
forums, blogs or memberships etc.

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