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Web and flow: How the social web can help make SMEs profitable
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Web and flow: How the social web can help make SMEs profitable

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This is a feature I wrote for investment platform Cofunds's customer magazine 'Perspectives'. It features Richard Allum, the owner of a business called ParaPlanPlus, whose use of web-based tools like …

This is a feature I wrote for investment platform Cofunds's customer magazine 'Perspectives'. It features Richard Allum, the owner of a business called ParaPlanPlus, whose use of web-based tools like Basecamp and Highrise has enabled him to reduce the physical scale of his business while growing its revenues and profitability.

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