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Alison Cossar, from the Ministry of Consumer Affairs, discusses behavioural analysis outputs from a top-down policy perspective. In particular, she discusses how policy should see behavioural economics as complimentary to the neoclassical approach traditionally used. Alison states how the big problem for government departments and policy makers is how they should apply such behavioural economic principles. Consequently, she presents a number of suggestions for how these principles can be applied to designing policy interventions.