Product review of MugStir Portable & Reusable Spoon Hits Quirky's Online Store

1. MugStir Portable & Reusable Spoon Hits Quirky's Online Store
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David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in
consumer technology. For cutting-edge information on what’s hot and what’s new in gadgets and
gizmos , The GadgetGUY has his pulse on everything related to computers, camcorders, car tech,
cameras, gaming, GPS devices, networking, TVs, software, wireless devices, media players, hi-fi, wi-
fi, cell phones, home appliances, sports science, power tools and more.
MugStir is a community-designed portable spoon that hangs onto the side of a coffee mug or cup of
tea. MugStir has a handle that clips to the side of your mug that is rubber-coated to protect the mug
from scratches and your fingers from burns. It holds about 1/2 a teaspoon of liquid and acts as an ideal
stirrer for your hot (or cold) beverage. MugStir's dimensions are approximately 3" tall x 1.25" wide x
1" deep. The product comes in packs of three for work, home and in the car.
MugStir is the 28th product designed and developed by the Quirky community since Quirky’s launch
on June 2, 2009. Quirky gives everyone the chance to get product ideas out of their heads and onto
shelves. Each week, Quirky’s community collaborates to select and produce one new product idea. This
week ends the development phase of MugStir, and it is now available for pre-sale in Quirky’s online
store for $7.50 (for a set of three).

2. You might remember other successful Quirky products including the Split Stick, a double-sided USB
drive; the DigiDude, a portable camera tripod and keychain; the Scratch-n-Scroll, a mousepad with a
writing surface; and the PowerCurl , a cord wrap for Apple's MagSafe power adapter.
Quirky engages participants to collaborate in every aspect of product creation -- from ideation, design,
naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com
either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s
product ideas. Cooler still, 30¢ of every dollar generated from the sale of a Quirky product goes back to
these influencers.
Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys
the submissions during a seven-day evaluation period and selects one product to move forward into
product development. Quirky’s community then begins weighing in on everything from naming to logo
selection to packaging through to prototype.
The final product becomes available for pre-sale in the Quirky online store (quirky.com/products).
Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into
production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes
back to the community. “Community” in this case covers both the ideator as well as all people who
voted, commented, and rated the project idea along the way. (www.quirky.com)

3. www.thegadgetguycolumn.com
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