1. Pulling off a successful promotion or product launch can sometimes feel like putting together a
1000-piece puzzle. All of the pieces need to be in their proper place, and if you miss just one piece,
you won't get the complete picture. And then there's always the one piece that just won't fit
anywhere and throws you for a loop trying to find where it goes or how it works. It can be so
challenging; but then once everything's in place, it's also so very rewarding because after all your
hard work, the puzzle is complete and you get to reap the benefits of your efforts.
Free Business Tips and Products
The key to a successful launch is to be as prepared as possible, including being ready for any
challenges coming your way. A common mistake often made when launching a new product or
service is to think only of the immediate tasks at hand and neglect to consider the whole picture.
Not to worry, we're here to help.
Online businesses
Here are a few great tips for a successful launch:
Business Tips and Products
Create a plan - Map out how you want the launch to run. Be very detailed here. Leaving out even a
small piece makes it harder to succeed. Think in terms of before, during, and after. For example,
before someone buys my product they need to find out about it. So I need to get all of my marketing
into place. The process for purchasing my product needs to be easy and uncomplicated. How will the
actual purchase process be set up? What about follow-up after the purchase? How will I stay in
touch with those who purchase? What autoresponder program will best fit my needs? If you can
master these key phases, you'll have a very successful launch.
Keep your company brand in mind as you are planning your launch. Branding is very important in all
stages of your launch. Knowing what will resonate well with potential customers in the marketing
phase will help you reach them better.
Having your shopping cart and sales page set up with familiar language and images assures them
they are at the right place when purchasing. And then after the sale when they start receiving
messages from you, they need to be reassured and reminded that it's you and you want to stay
connected. Remember your logo and color combinations as well as familiar taglines or phrases. All of
this adds a familiar touch and feel potential customers will recognize and appreciate.
Use the right software and programs - Always choose the best programs for your needs. For
example, there are numerous shopping carts out there, but which one will fit all your requirements?
Consider price, features, and also look to the future and what may be needed down the road. You
don't want to have to change course later on because you made a hasty decision up front. Be

2. especially mindful of any limitations or quirks the programs might have. A quick Internet search will
often feature comparisons of major software programs. Take the time to review those in advance.
Have a back-up plan - Yep, we would love to say it's all going to go smoothly. But we know better.
Right from the beginning, you need to strategically plan the "what if's." By simply adding in this one
step, you will be amazed how much easier things will go. Also, stay calm and don't freak. Yes, it's
stressful.
Yes, it's hard work. But if you take each challenge one step at a time, you'll stay on a good solid path.
Remember, you will most likely be doing more of these launches as you work your business, so put
together a process document as you go through the process this first time, so you'll have it available
for your next launch, and all you learn now can help you going forward.