Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.

1. Nathan Richter
Director, Strategic Services
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

2. @monetate London%|%20–24%Feb,%2012%|%#seslondon'

3. single one-time viewer
cut & paste tag browser

4. 100.0%
90.0%
80.0%
70.0%
60.0%
61% do less
50.0% than 5 tests per month
40.0%
31%
30.0% 27%
20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
>100 >1000
21-50 51-100
0% 6-10 11-20
2 3-5
1
Response 2010: 222
Source: 2011 Conversion Report from eConsultancy Response 2019: 271
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

5. @monetate London%|%20–24%Feb,%2012%|%#seslondon'

7. Inbound Visitor Profile
search keyword/term, Visitor brand affinity, prior
purchase history, preferences, etc.
search engine, social referrer
Customer Groups Time
Affinity, Preferences, Multi- When do they visit, when do they
channel, Member research
Behavior Geography
Visitor recency, frequency, Site Geo location of visitor, location of
interaction nearest store, nearest distribution
center
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

8. Customer Profile
Site Content
Keyword
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

9. ‣ Testing tool(s)
‣ Platform Capabilites
‣ People power
‣ Promotions?
‣ Merchandising
‣ Creative/Design
‣ IT/Development
‣ Analytics
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

10. @monetate London%|%20–24%Feb,%2012%|%#seslondon'

11. Gear - Official Site
100’s of waterproof jackets in stock
FREE shipping on all orders over $60
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

12. @monetate London%|%20–24%Feb,%2012%|%#seslondon'

13. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

14. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

15. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

16. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

17. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

18. Average conversion improvement range 5%-20%
( as high as 100% )
1. Copy 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
2. Images
3. Product
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

19. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
TOP RATED TOP RATED

20. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
TOP RATED TOP RATED

21. Average conversion improvement range 25%-40%
( as high as 150% )
1. Natural - lower acquisition cost
2. Paid - part of ROI analyis
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

22. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

23. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

24. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
TOP RATED TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

25. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

26. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
TOP RATED TOP RATED
TOP RATED TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

27. Conversion impact as high as 55%
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

28. 100’s de chaquetas impermeables en el envío de archivo LIBRE de todos los pedidos de más de $ 60
Waterproof Jackets
TOP RATED TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

29. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
meilleure examiné meilleure examiné
TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

30. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
TOP RATED TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

31. Conversion improvement as high as 100%
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

32. @monetate London%|%20–24%Feb,%2012%|%#seslondon'

33. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
TOP RATED TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

34. Make it
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

35. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
Waterproof Jackets
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

36. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

37. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
TOP RATED
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

38. ‣ Average conversion improvement = 5% to 20%
‣ Up to 55% conversion impact
‣ Up to 150% conversion impact
‣ Up to 100% conversion improvement
‣ Priceless!
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

39. 100.0%
90.0%
80.0%
70.0%
60.0%
50.0% 61% do less
than 5 tests per month
40.0%
31%
30.0% 27%
20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
100 1000
21-50 51-100
0% 6-10 11-20
2 3-5
1 Response 2010: 222
Source: 2011 Conversion Report from eConsultancy
Response 2019: 271
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

40. 100.0%
Avg. Monetate customer runs
90.0%
80.0%
40-60 campaigns per month
70.0%
60.0%
50.0%
61% do less
40.0% than 5 tests per month
31%
30.0% 27%
20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
100 1000
21-50 51-100
0% 6-10 11-20
2 3-5
1
Source: 2011 Conversion Report from eConsultancy
Response 2010: 222
Response 2019: 271
@monetate London%|%20–24%Feb,%2012%|%#seslondon'

41. Don’t Expert Marketing Resources
Forget Valuable case studies, eBooks, white
papers, webinars, and infographics
http://monetate.com/resources
Contact:
nrichter@monetate.com
@monetate London%|%20–24%Feb,%2012%|%#seslondon'