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Digital Text Messaging Communication Ranga Charya

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“Digital text messaging communication : - Response rate and branding effects – an exploratory survey research on the effect of internet campaigning of Deccan Chargers through mercury communication Hyderabad..” BY W.T. RangaCharya
WHY this project ? Why online promotions? Past review
Project Objective To gauge Digital media response by using social media Strategies such as direct messaging in most popular social networks in web 2.0 space.
Secondary objectives ,[object Object]
Comparison between Official DC team and other DC teams
Comparison of DC team vs other teams present on the social media
Reach
Viewers on you tube
Demographics
Project emphasis ,[object Object]
Update fans with news on chargers,[object Object]
Calendars
Motivate your team
Polls
Videos,[object Object]
Viral marketing

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Digital Text Messaging Communication Ranga Charya

Editor's Notes

  1. Company profile: mercury communication an Pr and event management company headed by prathibharathore. assisted mercury communication in promoting Deccan chargers and ipl team via online
  2. Past review:- in 1stipl DC made an expenditure of 84cr and made revenue of 64crWhy online promotions: new age media, to save on the expenditure spent via offline, to reach international market as ipl is abroad and to tap the youth present on social media networks.
  3. What is viral marketing?How is it related to the project?
  4. Also emphasis on increase in fan base pre, during and after ipl
  5. Merchandise of dc can be given at discounts to the fansNews of DC and other related stuff can be directed to the fans by converting this base to E-news