Brain fingerprintingpresentation

  • 489 views
Uploaded on

fhfghfghfghdgh

fhfghfghfghdgh

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
489
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Brain Fingerprinting Jessica Laks April 26, 2005
  • 2. Background
    • Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain
    • Not a measure of guilt or innocence
    • Measures the response to visual or audio stimulus
  • 3. Applications
    • National security
    • Medical diagnosis
      • Alzheimer’s Disease
    • Advertising
    • Crimial justice system
  • 4. National Security
    • Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject
  • 5. Medical Field
    • Alzheimer’s Disease
      • Detects P300 brainwave
      • Symptoms reversible through dietary and medicinal changes
    • Pharmeceutical companies
      • See effects of new medication
      • Doctors can monitor treatments and adjust them
  • 6. Advertising
    • Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory
      • What elements do people pay attention to
      • What type of media is most effective
      • How to advertise to people all over the world
  • 7. Criminal Justice
    • Used with MERMER technology
    • FBI and CIA endorsed to convict criminals
      • P300 brainwave is emitted if a memory of presented stimulus exists in the brain
      • Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain
  • 8. Pros and Cons Criminal justice Advertising Medical diagnosis National security
    • Possibility of inaccuracy
    • Can be relied on too heavily
    • Constant testing for new products can become time consuming and expensive
    • Must find random people to use as test subjects
    • Time consuming for patients who need constant monitoring
    • Infringement of privacy for citizens
    • Can rely on racial profiling
    Cons
    • Puts criminals in jail
    • Reduces number of false accusations
    • Focus ad campaigns specifically on what works
    • Can save thousands of lives by early detection
    • More personalized treatments
    • Safer US
    • Stop terrorists before they attack
    Pros
  • 9. References
    • http://www.nightwithafuturist.com
    • http://brainwavescience.com
    • http://news.nationalgeographic.com/news/2001/07/0705_wirelies.html