The one simple rule to help
you sell more online
@MatthewOgborne, Co-Founder UnderstandingE.com
I’ve only got 5 minutes,
How do your customers find you?
They….
1. Make a search (this is the customer in “Text mode”)
2. Click on a picture (and n...
Think like a customer
Why would they buy from you?
Be your customer
Go through the steps your customer does and remove anything you can that
would hinder the process
As your customer, would you buy?
The One Simple Rule to Help You Sell MORE Online
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The One Simple Rule to Help You Sell MORE Online

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Howdy, we put this guide together to share with you the one simple rule to sell more online.

This could be on eBay, Amazon or on your own Magento website, it doesn't matter if you're selling a product online, the one simple rule can help you.

While we appreciate that the rule is very straight forwards actually actioning what you've now learnt isn't.

That's why we've made you a +30 page cheat-sheet to help you think like a customer, to help you become your customer in 5 simple steps.

You can download your copy right here:
http://understandinge.com/cheatsheet/

If you found this guide helpful, we'd appreciate it if you hit the like or share buttons, so others can learn about this too :)

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Transcript of "The One Simple Rule to Help You Sell MORE Online"

  1. 1. The one simple rule to help you sell more online @MatthewOgborne, Co-Founder UnderstandingE.com I’ve only got 5 minutes,
  2. 2. How do your customers find you? They…. 1. Make a search (this is the customer in “Text mode”) 2. Click on a picture (and now the customer is in “Image mode”) 3. Land on your product page (Text and Image modes)
  3. 3. And then what happens? They…. 1. Click the “back button” (why would they click back?) wrong product, too much information, too little, lack of extra images, poorly laid out product information 2. They make a “secondary action” ( like, watch, add to wishlist ) Amazon has like & wishlist, eBay has watch list (and a wish list), how can you facilitate action this rather than loosing the sale? 3. Or “Buy” (why would they buy?) Does your description clear show, when the product will be with the customer, how much is postage, what method is used and if there is a problem is your returns policy simple?
  4. 4. Think like a customer Why would they buy from you?
  5. 5. Be your customer Go through the steps your customer does and remove anything you can that would hinder the process
  6. 6. As your customer, would you buy?

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