Thoughts and experiences from IBM on Big Data including Technology changes, start-ups opportunities and use case analysis.

1. Marco Laucelli
ISVs & Startups
IBM
IBM Big Data
Visión y Experiencias

2. Big Data buenas noticias
Big Data
es un
problema
no una
tecnología

3. Big Data: El problema y sus formas

4. Big Data: la ventaja competitiva
Ginny Rometty,
IBM Chairman
I believe that Data
Information would be
the basis of competitive
advantage no matter
what your business is.
Data driven
Data driven
Decisions Value
Data driven
Delivery

5. ¿De verdad?

6. Big Data: IBM Facts
It's a huge market: $212
billion in 2012.
It's a big business for IBM:
$10 billion in 2012.
Aprox ~10% of IBM total
revenue.

7. Big Data. Facts. Qué hacen nuestros clientes
• Big Data tech change: the process
meets the data
• Big Data democracy: Build
consumable Big Data Apps for
everyone
• Big Data platform: integrated
view of all your data

8. Big Data: Facts. Para qué.
Machine Data Analysis
Customer behavior/Social analysis
Database Offload, reporting,mining
Text Analytics
Telco Apps
Audio, Video, Image Analysis
Analytic Apps
Cyber Security
Geospatial Location/ Space exploration
Statistical /predictiveAnalysis
Financial Apps Algo Trading
Fraud / Risk
Real Time Processing
Environmental Sensor apps
Smart Grid Apps
Event Processing
File storage or ECM offload
Medical/ Transcriptional Profiling
Transportation/ SCM
BigInsights as NoSQL store
197
143
139
68%
71
32
29
24
23
22
20
19
18
14
13
13
10
8
8
5
4
0
20
40
60
80
100
120
140
160
180
200

9. Asian Telco reduces
billing costs and
improves customer
satisfaction
Capabilities:
Stream Computing
Analytic Accelerators
Real-time mediation and analysis of
5B CDRs per day
Data processing time reduced from
12 hrs to 1 min
Hardware cost reduced to
1/8th
Proactively address issues
(e.g. dropped calls) impacting
customer satisfaction.
9

10. University of Southern
California Innovation Lab
Monitors Political Debates
Solution to measure public sentiment
during key primary & general
presidential debates
Examines trends, volume, and content of
millions of public Twitter messages in real-time
Analytic accelerators to understand sentiment
(positive, negative, neutral)
Capabilities
Stream Computing
Visualization
Benefits
Real-time display of public sentiment as
candidates respond to questions
Debate winner prediction based on public
opinion instead of solely political analysts
10

11. Big Data: Oportunidades para startups
60%
450
25
400
Total Deals $M
300
15
250
200
10
150
100
5
Average Deal $M
20
350
50
2012: $1.4Bn in Big Data
Startups, 19,5% growth
over 2011.
IT
Ed
uc
at
io
Re
n
ta
il S
to
re
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ed
it
Se
ar
ch
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cu
rit
y
ry
&
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lc
o
In
du
st
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al
th
So
cia
l
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ed
ict
ive
M
&
In
fra
To
ol
s
M
ar
ke
t in
g
0
id
d
Re
al
Ti
m
e
0
2013: $1.3 Bn in Big Data
Startups, during H1.
Estimated 120% growth
in H1.

13. Marco Laucelli
ISVs & Startups
IBM
@mlaucelli
Gracias