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Fitness Ridge Worldwide LLC - Miguel Guedes de Sousa
1. Fitness Ridge Worldwide
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Fitness Ridge Worldwide LLC
Biggest Loser Resorts is owned and operated by Fitness Ridge Worldwide, LLC.
Lawrence S. Bond
As the chief executive officer of Fitness Ridge Worldwide, LLC, Lawrence Bond is
responsible for developing and executing growth strategies to expand Biggest Loser
Resorts at Fitness Ridge into a global brand similar to the television show, which is
viewed in 90 countries around the world.
Bond brings extensive experience in hospitality, real estate development, ownership
and management to the oversight of Biggest Loser Resorts. As Chairman of Bond
Companies, a company he co-founded in 1987, Bond has completed transactions on
three continents. Besides hospitality, Bond has invested in social game, energy and
music companies.
Bond has always been focused on assisting others and positively impacting the people
and communities in which he has invested. With Biggest Loser Resorts, the opportunity
is there to impact tens of thousands of people and their families each year. Health
issues have taken center stage as obesity and unhealthy living has increased at
epidemic rates. With Biggest Loser Resorts, there is now a place to help stem the
factors contributing to unhealthy living.
Bond is a member of multiple real estate organizations, such as the U.S. Green Building
Council, Urban Land Institute and International Council of Shopping Centers. He also is
a member of the Board of Directors of the Los Angeles Business Council, Junior
Achievement of Southern California, Young Presidents Organization—Malibu Chapter
(past chapter chair), World Presidents Organization – Angeleno Chapter (currently vice
chair), and is a past board member of the Hollywood Chamber of Commerce.
He was a co-founder of the Giffoni Hollywood Children's Film Festival along with his
wife, Jennifer, Jon Voight, Steven Paul and Will Smith. He is a Trustee for Alternative
Living for the Aging, a nonprofit organization assisting seniors living below the poverty
line, and was the 2003 recipient of its Annual Achievement Award. Bond also was
honored by the Covenant House of California as its 2006 Platinum Dove Award winner
in recognition of his visionary work in Hollywood.
His company has received numerous sustainability awards and Bond also has been
recognized by the Los Angeles Business Journal as its "Developer of the Year".
Bond is a graduate of the University of Wisconsin-Madison with a bachelor of business
administration degree in real estate and finance, and currently resides in Los Angeles.
David Marshall
A serial entrepreneur that has launched several private and public companies, David
Marshall serves as a managing partner of Fitness Ridge Worldwide, LLC. With a proven,
successful track record of building companies and brands, Marshall's responsibilities
include continuing to grow the Biggest Loser Resort brand.
Prior to Fitness Ridge Worldwide, Marshall was the founder, chairman and CEO of
Youbet.com. Under his guidance, Youbet.com became the largest legal online
gambling company in the United States, one of the largest broadcasters of live online
audio and video, and eventually processed more than 40 percent of all horse race bets
in the United States (roughly $8 billion per year).
Marshall also was the founder and chairman of ProElite, which, in partnership with
Showtime and CBS, became the second largest Mixed Martial Arts League in the United
States. ProElite achieved the largest audience for any broadcasted MMA event, as well
as attracting the largest live audience in U.S. history (40,000 people at the LA
Coliseum).
Prior to that, Marshall founded the Santa Monica Media Corporation, a special purpose
acquisition corporation that raised $100 million with Citigroup to pursue acquisitions
in the telecom, media, entertainment and gaming sectors.
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Marshall also serves as managing partner of Santa Monica Capital Partners, an
entrepreneurial merchant bank. Other companies founded by Marshall include, NURX
Pharmaceuticals, a drug development and test equipment manufacturer; InterMetro
Communications, a long-distance telecom network that utilizes VOIP technology; and
NUI, a beverage and entertainment company.
Ken Pressberg
Mr. Pressberg is a Co-Founder and Managing Principal of SPB Partners, SPB Capital a
Private Equity Fund and the CEO of PK Equities, Inc. In addition, Ken is a Partner of The
Biggest Loser Resort Fitness Ridge, a Partner with the Producers of the show on NBC
and is a Partner in a Venture Capital Company as well. During his career, Ken has
developed, acquired, and managed apartments, hotels, single-family homes, office and
retail across the Southwest. In addition to his vast operating experience in real estate,
Ken was the CEO of Ice Specialty Entertainment, Inc., a national sports entertainment
company which managed, owned and leased various sports facilities. It was one of
the joint venture partners with AEG Corporation and Fox Sports in developing the
HealthSouth Training Center, home of the Los Angeles Lakers, Los Angeles Kings
and LA Sparks professional sports teams.
Ken received a Bachelor of Arts from UCLA and a Juris Doctorate from the San Fernando
Valley College of Law. Ken is currently the Chair, along with his wife Sheryl Pressberg of
Major Gifts, King David’s Society and a member of the RPO Federation. Ken is a past
Chairman of the Board of Directors of the past chairs of the United Jewish Fund Real
Estate and Construction Division, past Chair of the Real Estate & Construction Division
for Los Angeles and currently is a member of the World Council. Ken has appeared on
The McNeil Lehrer Report, KTTV and NBC. He holds contractor license in California.
Ari Bass
Ari D. Bass is a Partner and Investor with Fitness Ridge Worldwide dba Biggest Loser
Resorts. He serves in a board capacity lending his expertise to various financial and
operating projects. Mr. Bass is also a Managing Partner with SPB Partners, an
investment firm managing principal and LP assets across three operating platforms,
private equity, real estate and liquidity. Mr. Bass serves on the boards of various
portfolio companies in the committed PE fund. Real estate investments include both
equity and debt investments across multiple commercial asset classes.
Prior to SPB and Biggest Loser Resorts, Mr. Bass was an investment banker with Chanin
Capital Partners, executing middle market distressed and non-distressed mergers and
acquisition, and financial restructuring transactions. He is also a CPA, gaining his
experience at Deloitte & Touche, where he also performed interest rate and foreign
exchange risk management services. Prior to Deloitte, Mr. Bass worked at T. Rowe
Price where he earned Series 7 and 63 securities licenses while serving institutional
retirement plan clients.
Tami Clark
Meet Tami Clark, the tie-dye lover with an infectious personality and razor sharp
business sense. This self-proclaimed businesswoman may have a tendency to learn
things the hard way, but her three-decade sales experience, utter determination, and
fascinating journey makes learning of her success that much sweeter.
Tami has always had a jovial spirit. At 17, she married Steve, her rebel equal, and
together they experienced adventurous travels that included hitch-hiking across
country and becoming fanatics at attending rock concerts. Tami praises Steve for
helping her overcome an emotional and painful experience, when in 1996 she was
diagnosed with a spinal condition which confined her to a wheelchair. Since her
recovery, Tami's courage to persevere is the highest level of inspiration, though if you
ask her, she credits her thirty-something year marriage to Steve her real inspiration.
It was during Tami's recovery when she began focusing on the idea of providing an
affordable and results oriented weight loss destination. She approached Michelle and
Cameron Kelsch, former co-workers who became fast friends when they met in 2001.
The three quickly joined forces and in August 2002, started their own company where
each provided their own area of expertise. Tami's professional talent and fun-loving
character made her popular with customers and business associates. She is an idea
person, is very creative and works best "behind-the-scenes". Her strong business
reputation, effectiveness in sales and reservations, and extraordinary people skills,
would greatly contribute to the company's growth. She managed all city and financial
negotiations, and in 2006 when the company changed its name and completed its new
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facility, it was Tami who managed the building and construction projects from start to
finish.
Today, Tami loves supporting the friendly, family environment at The Resort. When she
is not negotiating the latest contract or attending a city meeting, this hippie-inspired
woman embraces the concept of a "greener planet" and asks herself daily how she can
be a better wife, mom, sister, daughter, aunt, and friend. When looking to the future
for other opportunities, Tami will rely on her vivacious spirit, and when projects arise,
you can bet people will rally around her to get the job done.
Michelle Kelsch
Michelle has been energetic her entire life. Growing up in American Fork, Utah by
parents who set an example of hard work and the importance of exercise, Michelle was
learning to play the violin at the age of 3, eagerly took a summer job in Wyoming at 14,
and was active in dance and cheerleading throughout high school. In her senior year,
Michelle experienced management responsibilities and earned enough money to go to
college, all while balancing her nearly perfect GPA and graduating Magna Cum Laude.
Michelle received her first certification through Aerobics and Fitness Association of
America (AAFA) as a group instructor and taught various fitness classes throughout
college. She received her Bachelor's Degree in Fitness & Wellness Management in just
three years. Michelle has since been certified in step, cycling, kickboxing, practiced as a
Personal Trainer and Pilates Instructor, and has taught at a number of fitness centers
and exclusive resorts
Following graduation and marriage to Cameron, her high school sweetheart, and now
business partner, Michelle knew she wanted to apply her entrepreneurial spirit in the
fitness industry. During their employment at an elite Utah resort, Michelle and Cameron
met Tami Clark. The three got their heads together, and in 2002, joined forces to start
their own company. Each owner offered a unique business element, including Michelle's
energy and fitness passion, both which were easily applied as an instructor and lecture
host, as well as program coordinator for all guest activities. In 2007, as the company
evolved into a successful weight loss destination, Michelle, Cameron, and Tami built a
new fitness center, retail shop, salon, and guest housing and renamed their company
"Fitness Ridge Resort & Spa". That same year, they received international recognition as
one of the top 10 spas in the world.
Michelle draws her strength from her family and her faith. As a mother of six children,
active member in her community, and successful business owner, she practices life
balances every day. She remains enthusiastic about helping incorporate a fit lifestyle,
and equally important, about helping others become better educated in health and
nutrition. When looking to the future for other opportunities, Michelle is optimistic, and
without a doubt, will rely on her energy to get her through the next phase.
Cameron Kelsch
Cameron has a great ease about him. His spontaneous, positive outlook and laid back,
in-the-moment demeanor makes him approachable with both employees and guests.
Raised in a large family by parents that illustrated hard work and discipline, Cameron
became a self-starter early on. He packed a lot of business experience during his
decade career, and often did it while balancing studies at Dixie State College. He
learned business relationships while working at a recruiting firm and was exposed to
corporate business during employment at one of the largest tire sellers in the world.
Cameron learned firsthand what it took to be a business owner from his father, who
operated his own business for many years. When Cameron married his high school
sweetheart, and now business partner, Michelle, they knew they wanted to create a
fitness experience and weight loss destination. Though active his entire life, Cameron
rarely followed an exercise routine. With Michelle's encouragement and support,
Cameron soon incorporated exercise regularly. He now loves wakeboarding, basketball,
cycling, and has competed in two St. George marathons.
Cameron and Michelle met Tami Clark in 2001, when they were all employed at a Utah
fitness resort. In 2002, they created a partnership to start their own company. Each
owner presented a unique business component. Cameron's energy, people skills, and
overall business management was vital during the growing stages. His family roots of
hard work and discipline gave Cameron the approach to help with the business on any
level. He was a hike guide, assisted in the kitchen, and helped with building the
company's website. To lend a hand with fitness classes, Cameron became certified with
Aerobics Fitness Association of America (AFAA) as a Personal Trainer.
In 2007, as the company evolved into a successful weight loss destination, Michelle,
Cameron, and Tami built a new fitness center, retail shop, salon, and guest housing
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