2. 2
Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly®
offers a
comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary,
contract and permanent basis. Serving clients around the globe, Kelly provides employment to more than
560,000 employees annually.
Kelly has been at the forefront of the recruitment industry for over 60 years and has set the industry benchmark
with innovative recruitment and retention strategies. We pride ourselves on delivering a high level of customer
service and providing the right talent in accordance with our clients’ requirements. All our candidates undergo a
stringent screening process to ensure they are the best possible fit for the job.
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Visit kellyservices.cn.
All rights reserved. No part of this book may be reproduced or transmitted in any form without the written permission from Kelly Services China. The information contained in the Salary
Guide is intended for educational purposes only.
Kelly Services China takes no responsibility for any liabilities that emerge based on the information contained in this guide.
3. 3
Contents
37 Executive Overview
36 Kelly in Hong Kong4 Kelly in China
5 Executive Overview
8 Automotive
16 Banking & Financial Services
20 Chemical
23 Consumer, Sales & Marketing
26 Healthcare & Life Science
28 Human Resources
30 Industrial & Manufacturing
38 Banking
40 Commerce (Finance & HR Roles)
42 Information Technology
45 Insurance
6 Accounting & Finance
32 Information Technology & Telecom
4. 4
Established in China since 2007, Kelly has 7 offices geographically located
for the convenience of our clients – they include Beijing, Shanghai,
Guangzhou, Suzhou, Chengdu, Tianjin and Hong Kong. The primary
focus for Kelly in China is in providing Specialist Recruitment Services
and Recruitment Process Outsourcing services.
KELLY IN CHINA
5. 5
Executive Overview
In spite of some concerns widely
expressed during 2012, we are not seeing
any significant slowdown in the China
labor market. In fact, we are experiencing
continued strong demand, large salary
increases, and high turnover rates. We
are additionally finding that increased
recruitment needs in regions that were
not previously priorities for our clients
now require a significant geographical
extension of our workforce solution
capabilities through China.
There was worry that China’s GDP
growth might experience some negative
movement towards the end of 2012, and
well into 2013. Many were concerned that
ongoing world economic difficulties would
impact China’s growth rates, and that
increased salaries, real estate prices, and
costs of doing business might significantly
reduce growth.
GDP growth, while a little lower than that
to which we have become accustomed
over recent years, is still high by
international standards and appears
steady. As regards the labor market, in
addition to steady demand for resources
in tier one cities such as Beijing, Shanghai,
and Guangzhou, clients are expressing
increased interest in expanding their
operations all around China .
One reason for this is the higher cost for
labor in tier one cities. Tier two and three
cities may also be experiencing increasing
costs, but from a lower base.
Another is that the continual
improvement and development of
markets in cities and regions throughout
China can provide future areas of
dramatic growth for our clients.
Kelly provides specialist recruitment
services across key industry sectors and
functions that are rapidly growing in China.
These include: General Industrial and
Manufacturing, Automotive, Chemical,
Consumer, Supply Chain and Procurement,
Healthcare and Life Sciences, Banking
and Finance, and HR. With extensive
experience in the industries we serve,
and through employing executive search
best practices, our client-centric approach
and dedicated teams enable us to build
solutions for our clients.
We are pleased to present the Kelly
Services China Salary Guide 2013. The
salary ranges in this guide are based on
actual transactions between employers
and employees, and represent an accurate
reflection of the marketplace. Market-
driven salaries are of course crucial, but
only by creating a meaningful employer-of-
choice culture is it possible to attract and
retain talented staff.
In Kelly China, we look forward to meeting
the needs of an expanding client base this
year, as well as furthering our development
of a sustainable talent pipeline within this
fast-growing labor market.
Nick Lesser
General Manager,
Professional & Technical Division
Kelly Services, China Operations
6. As the Chinese labor market continued to mature in 2012, those with internationally
recognized qualifications were increasingly in demand; therefore, experienced
candidates with CPA, ACCA, and/or CFA credentials were highly sought after.
Corporate finance and merger and acquisition (M&A) professionals were in high
demand as companies changed their focus from IPOs to M&A.
With the expected growth in M&A activity, financial analysts, tax managers, general
ledger accountants, due diligence analysts, and CFOs will all be in high demand
in 2013. Expert opinion is that many small- and medium-sized foreign companies
will be looking to strengthen their market positions by recruiting finance managers
and financial controllers. We expect to see new opportunities for suitably qualified
accounting candidates with these skill sets.
Through the year, salary increases for both retained and new staff will be in line
with the banking and finance industry. As the retention of key employees becomes
more important, we will additionally see financial incentives being offered. In such
circumstances, salaries will increase between 10 – 20 percent, while changing jobs
could result in a 20 – 40 percent increase over a previous employer’s compensation.
ACCOUNTING & FINANCE
6
8. The automotive industry is strongly linked to the global economic situation. The
positive trends of the U.S. automotive industry will have a positive effect on the China
automotive industry. As such, automotive industry expansion should be steadier than in
previous years.
We are cautiously optimistic about the automotive market in China, but we are also
seeing the effects of the European economic crisis. The China automotive market is
estimated to grow throughout 2013 at around 8 – 10 percent.
Despite the many new plants being set up in the west of China, R&D sales and plant
operational positions were in much less demand in 2012 compared with 2011. By the
end of 2012, hiring had slowed with many companies freezing headcount in these
areas.
For 2013, R&D roles will be in demand due to localization of manufacturing and
product development. Other “hot” roles will be those that focus on continuous
improvement, cost saving and sales.
For employees staying in the same company, a 7 – 12 percent increase in salary was usual,
whereas the salary increase for those changing jobs was 15 – 30 percent. We foresee
salary trends for 2013 remaining similar to 2012.
Automotive
8
16. In general, the banking and financial services industry was fairly resilient in China
in 2012, though the effects of the global slowdown were increasingly felt. In 2013,
foreign banks and financial institutions continue to see China as a crucial investment
destination to secure future growth and market share. At the same time, the leading
Chinese banks are looking to expand internationally through the opening of
overseas branches.
Salary trends in 2012 were generally in line with the economy as a whole. Candidates
who stayed in their roles received salary increases of 10 – 15 percent on average, while
those moving into new positions were receiving a 20 – 30 percent salary increase.
While recruitment levels were stable for most of 2012, there was a slowdown in late
Q3 and Q4 due to the uncertainty in global markets. Continued growth in 2013 will
depend on global recovery, which seems to be taking place.
Candidates with overseas experience across the financial sector will continue to be
in demand in 2013. Experienced currency traders, due to the increase in overseas
RMB trading, will be in demand. This also applies to individuals who have worked in
established commodity markets overseas, as they have valuable and highly marketable
skills that are in short supply. We will continue to see investment and expansion by
foreign institutions due to Shanghai’s commitment to becoming a global financial
center by 2020.
BANKING & FINANCIAL SERVICES
16
20. The chemical industry remained stable in 2012. In the first half of 2012, many chemical
companies were hiring, and many projects were started. From Q3 2012, some chemical
companies were aware of the slowdown, and were cautious about hiring new staff.
The in-demand positions for 2012 were in sales and marketing and supply chain
functions. The salary increase range was 7 – 10 percent for employees staying in the
same company; however, for candidates changing jobs, the rate increased to 20 – 30
percent, and even higher for some key talent.
The general outlook for the China chemical industry is one of improved performance
from mid to end 2013, and for China to become a global bright spot in this sector.
Looking at 2013 as a whole, business development and operations roles in chemical
plants, as well as R&D positions, will stay in high demand. In general, the chemical
industry is not experiencing major changes as compared to 2012; some medium-sized
chemical companies are seeking opportunities in the market for their new products and
technologies. The downstream industry’s strength will impact raw material production
as companies put more human resources into booming markets.
Chemical
20
23. In the fast moving consumer goods (FMCG) sector, sales and marketing positions are
still the “hot” jobs, due to the nature of the FMCG industry and its reliance on the
individual. The twin pillars of organizations are brand marketing (to build up brand
awareness and identify where the points of growth should be focused) and sales (to
develop the sales channels and improve revenue). In 2013, and for the foreseeable
future, these skill sets will remain in demand.
As the FMCG industry represents regular purchase items, its sales revenue is more stable
than in other industries. However, the fierce level of competition in China has restricted
the growth of many organizations to low levels. This is reflected in the salary scales with
5 – 10 percent salary increments for employees staying in the same firm and increases of
20 – 30 percent when employees change jobs.
In the retail sector, sales, marketing, merchandising, store management, and operations
positions remain in demand. Although we have seen headcounts frozen in the first
quarter of 2013, we do not expect this to continue for the rest of the year.
CONSUMER, SALES & MARKETING
23
26. The healthcare industry in China is one of the sectors that best withstood the global
downturn. There are several reasons for this, including government policy, and an
increase in population size and wealth. It is worth noting that China has been the
world’s third largest pharmaceutical market since 2011, and is also the most attractive
of the emerging medical device markets.
The leading 2012 roles will continue to be in demand for 2013 and beyond. In the
healthhcare industry as a whole, sales and marketing, research and development, and
regulatory affairs roles will be the “hot” jobs. China is an emerging market with huge
potential. As multi-national corporations (MNCs) are keen to establish themselves here
and grow their businesses, effective sales and marketing teams will be essential. Many
organizations have decided to base their research and development (R&D) centers
here, increasing the demand for these roles. Finally, the relationship with all levels of
government is vital within the R&D sector; therefore, regulatory affairs teams will be
crucial.
While all these skills are in high demand, salary increases for candidates are staying
within the 20 – 30 percent bracket, as companies refuse to get into bidding wars.
Candidates who do not move positions are looking at an increase of between 10 – 15
percent in base pay.
HEALTHCARE & LIFE SCIENCE
26
28. Both MNCs and Chinese organizations see the attraction, retention, and development
of top talent as one of the key ways of reaching their strategic goals. Due to this, the
strengths and weaknesses of internal HR organizations are an important factor in the
growth of companies.
Professional HR candidates with proven experience across all functions are in demand.
However, as firms seek to develop and maximize their current talent, the strategic HR
business partner will continue to be the highest profile position in the industry.
The influence and importance of HR and the HR business partner will continue to grow
as companies begin to understand the complex strategies involved with managing
people in the Chinese and global market.
Salary trends in 2012 remained fairly stable. Candidates who changed positions
received a 20 – 30 percent increase in salary. The average increase for candidates
remaining with their firms was just over 10 percent. We do not see this changing
dramatically in 2013.
HUMAN RESOURCES
28
30. Overall, 2012 proved to be a challenging year for the manufacturing industry. Weak
global demand led to decreased orders and caution in international markets. Western
firms based in China faced problems in their home economies, which resulted in the
slowing down or halting of their expansion here. One of the biggest stories this year
in relation to Chinese manufacturing has been the well-documented problems of the
solar industry, and how high levels of government involvement led to oversupply
and inefficiencies.
The key to growth in manufacturing is the return to a healthy global economy, and
there is evidence that this is taking place. Many local and foreign firms have been
growing their China business to help balance the difficulties they face internationally,
and this trend should continue in 2013. The Chinese government is also encouraging
the growth of high-end, high-value manufacturing, as the country’s competitive
advantage on the “cheap labor” front is being seriously challenged by other
Asian countries.
As always, sales and marketing positions were the “hot” jobs in 2012, and this will not
change in 2013. Due to a soft global economy, salary trends were slightly lower than
in other areas of the economy. Candidates received just over a 20 percent increase
in salary when moving jobs, and just below 10 percent when remaining with their
current employer.
INDUSTRIAL & MANUFACTURING
30
32. Due to the IT market’s growth in China, the demand for IT professionals increased
dramatically in 2012. China’s IT industry is expected to face a shortfall of 2 – 5 million
workers in the next ten years, although some companies’ hiring plans will be frozen in
2013 because of the economic downtown.
In the first half of 2012, many internet positions were opened, but many headcounts
were reduced or frozen in the second half of the year. iOS and eCommerce positions
were in high demand in 2012, and should continue to be in demand in 2013. 3G
platform positions are also “hot” positions in the IT sector.
Salary increases ranged from 8 – 12 percent for employees staying in the same
company, increasing to 10 – 20 percent for those candidates moving companies.
For some key talent, the salary increase was as high as 25 – 30 percent.
information Technology
& Telecom
32
36. 36
Kelly Services partners with Hong Kong’s leading companies to recruit the finest
talent available. Kelly Services offers a comprehensive array of executive search,
permanent placement and professional contracting services in Hong Kong.
Specialist divisions include Banking, Information Technology, Consumer
and Insurance.
KELLY IN HONG KONG
37. 37
Executive Overview
Going into a more optimistic new year in
Hong Kong, Kelly continues to provide
a wide range of workforce solutions
to our numerous clients across many
different sectors. I am pleased with
our specialized abilities for full-time
placement, professional contracting, and
HR outsourcing services. Our executive
search capabilities are also strong.
With the return of market confidence
in 2013, we are observing a significant
shift to a more positive outlook among
leaders in the business community. As
a benefit for all, organizations seem
willing to move from merely surviving in
the present environment, to investing in
future growth.
As outlooks improve, we observed a
growing demand for candidates with solid
Accounting, Insurance, and other Financial
skills. As for the overall attitude towards
Insurance, we are seeing a perception
change. Once considered a lifestyle
option here, Insurance is more and more
seen as a mandatory asset, and this will
surely drive the demand up for qualified
professionals.
We are placing professionals in various
sectors of Sales and Marketing, Human
Resources, and Information Technology.
The demand for IT professionals will
remain strong in 2013, according to our
industry experts. This will especially be
true for new graduates and those with
a few years of experience. Our industry
overview will further explain how the
supply and demand for IT professionals
will affect salaries this year. In IT, as with
other industries, we will continue to make
our presence known for comprehensive
search and recruitment solutions in a
broad range of disciplines.
We are pleased to present the Kelly
Hong Kong Salary Guide 2013. The salary
ranges in this guide are indicative of
actual transactions between employers
and employees and represent a reflection
of the marketplace.
Here in Hong Kong, the dedicated Kelly
team is ready to meet the economic
optimism with our experience, our best
practices, and our client-centric approach
that enables us to build tailored solutions
for every business.
Alan Wong
Managing Director
Kelly Hong Kong
38. 38
In 2013, we expect to see a surge in demand in Hong Kong for front line professionals
from Chinese banks as a number of corporate banks have already put in place aggressive
expansion plans. For many international banks, we are seeing continuous demand for
relationship management and client-serving roles. In times of economic uncertainty, the
general public requires sound advice to help them with their decision making, while
corporate and private banks are looking for experienced bankers who can bring in clients
and revenue within a short timespan.
While cost cutting measures made in 2012 were “less than satisfactory” for professionals
working at international banks and brokerage firms, their Chinese counterpart banks fared
better and were aggressively expanding. The salary review increments for Chinese banks
were on average 5 percent, while the increase for switching to a new job could range
from 15 – 20 percent. Hence, there was great motivation to move.
In the year ahead, we expect an industry standard incremental increase of at least 5
percent within the Chinese banks and an increase of at least 15 – 25 percent for switching
jobs. For international banks, the increment percentage would be about 10 – 15 percent.
Investment banking vacancies will be few, but compliance and risk management will
continue to be “hot” areas.
Chinese local banks will still be the key hirers in terms of volume, as the outlook for U.S.
and European banks will be less positive. For these banks, due to the uncertainty of the
global economic outlook, most of the employment will be subject to fixed contract terms
in order to optimize cost savings, and back office functions will continue to be outsourced
to low cost centers such as India and the Philippines.
Banking
40. 40
In general, the consumer market remains conservatively positive so far for 2013. There is
growth in the retail sector, but that growth is measured. It fluctuates due to the influence
of the Banking and Financial Services sector, which impacts the commercial Finance and
Human Resources market.
The commercial Finance positions that are high in demand are industry-specific senior
financial analysts, finance managers, and controllers, who are willing to take on more
responsibility with smaller salary packages as long as growth remains inconsistent. In
2011 and 2012, Finance and Human Resources management witnessed a relatively slow
start. It picked up in February, only to slow down again in July, then a slight improvement
in September before a December slowdown.
On average, a candidate can command a 10 – 15 percent increase in their remuneration
package when changing company. This is largely dependent on a number of factors
such as:
• Current employment
• The urgency of position and the specialization of the role
• Whether a role is local or regional, and if it includes the management of people
Commerce (Finance & HR Roles)
42. 2012 was a conservative year for the IT sector in Hong Kong. The greatest demand was
for IT professionals with 2 – 5 years of experience. However, potential candidates were
reluctant to switch jobs as they were either concerned about the market outlook, or
the remuneration was not sufficiently attractive. These two factors made it difficult to
motivate “passive” candidates to consider looking at job opportunities.
Additionally, the layoffs at financial institutions have increased the availability of highly
skilled IT professionals in the market. This group of people, however, has relatively
higher expectations, which has made it difficult for the commercial sector to absorb
these resources.
The salary review increment for IT professionals with staying their company in 2012 was
between 5 – 12 percent, and the increment percentage for switching to a new job could
range from 10 – 20 percent for some entry-level positions.
The focus will be on fresh IT graduates in 2013. In addition, IT professionals with 3
– 5 years experience will be in high demand for tackling new projects pertaining to
development.
Besides the above groups, the demand for IT professionals in 2013 should be similar
to 2012. We predict that IT professionals, on the whole, will not actively seek out new
opportunities, and employers will not be offering huge remuneration packages to
attract top talent.
information Technology
42
43. Executive / General Management
Chief Information Officer 15+ 1.8M – 3.0M 1.5M – 3.0M
Chief Technology Officer 15+ 1.2M – 2.0M 1.2M – 2.0M
Managing Director 15+ 1.5M – 2.5M 1.5M – 2.5M
Head of IT 15+ 800K – 1.5M 800K – 1.5M
IT Manager 10+ 600K – 1.0M 650K – 1.1M
Sales
Sales Director 12+ 1.0M – 2.5M 1.0M – 2.5M
Sales Manager 8+ 600K – 1.5M 600K – 1.5M
Account Manager 3+ 400K – 800K 420K – 800K
Projects
Project Director 15+ 1.0M – 1.5M 1.0M – 1.5M
Project Manager 8+ 500K – 900K 550K – 900K
Project Leader 6+ 400K – 600K 420K – 650K
Business Analyst
Lead Business Analyst 5+ 700K – 1.2M 720K – 1.2M
Business Analyst 0 – 5 450K – 850K 480K – 850K
Application / System Development
Solutions Architect 6+ 600K – 1.2M 650K – 1.2M
Systems Analyst 5+ 420K – 700K 420K – 700K
Analyst Programmer 3+ 240K – 500K 300K – 500K
Programmer 0 – 3 156K – 300K 180K – 300K
INFORMATION TECHNOLOGY
Occupation Title
Experience
(years)
Range of Annual Base Salary (HKD)
2012 2013
43
44. Infrastructure
Systems Architect 6+ 550K – 1.0M 600K – 1.0M
Systems Administration 3+ 360K – 600K 400K – 700K
Senior System Engineer 3+ 240K – 456K 264K – 500K
System Engineer 0 – 3 144K – 264K 156K – 300K
Database
Senior DBA 8+ 540K – 900K 540K – 900K
DBA 2+ 360K – 500K 360K – 500K
Data Centre
Data Centre Manager 10+ 400K – 1.0M 450K – 1.0M
Data Centre Supervisor 6+ 330K – 500K 360K – 500K
Server Administrator 2+ 200K – 450K 220K – 450K
Helpdesk Support 1 – 6 130K – 250K 130K – 250K
Data Centre Operator 1 – 4 100K – 200K 100K – 200K
eCommerce
Architect 6+ 576K – 850K 600K – 900K
Project Manager 8+ 480K – 780K 500K – 900K
SEO / SEM 6+ 480K – 700K 500K – 800K
Digital / Mobile Marketing 6+ 480K – 700K 500K – 800K
Product Developemnt 5+ 360K – 650K 420K – 710K
Online Merchadizer 5+ 360K – 650K 420K – 710K
Occupation Title
Experience
(years)
Range of Annual Base Salary (HKD)
2012 2013
INFORMATION TECHNOLOGY
44
45. The overall outlook for the insurance industry has been positive. In Hong Kong, we
are seeing a perception change for insurance as the public begins to see it as less
of a lifestyle option, and more of a mandatory aspect. This is good news, as we will
definitely see upward demand and growth for increasingly sophisticated insurance
products and qualified professionals.
In 2012, due to government policy reforms, the market saw employee benefits and
medical insurance grow incrementally. This forced insurers to reform some of their
insurance products, and gave rise to a large number of positions.
In 2013, due to a healthy 2012, insurance companies are planning to pay bonuses, and
are willing to increase salaries upwards from three percent for natural progression, and
15 percent for new hires. Insurers have new budgets and fewer restrictions for 2013;
hence, they will be keen to attract new talent into their companies.
The demand for external consultancies should decrease this year as the market tries
to find cost-optimizing measures and reduce their reliance on expensive resources.
Therefore, in 2013, there will be an increase in demand for in-house positions such
as lawyers, adjusters, auditors, and accountants. In this light, we will see a movement
of talent from consultancy firms to in-house positions within insurance companies.
Remuneration will be the foremost concern to entice these talent moves, but it
seems most companies are willing to pay to attract good talent, and employ the right
candidate for the position.
Insurance
45