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Walnut hillnais2013share
- 1. Revolutionize your communications culture through community engagement Julie Faulstich Michele Levy Assistant Head of School Chief Marketing Officer March 2012
- 2. What are your challenges?
- 3. An endless (fulfilling) journey • Start with the right structure • Know where the bus is heading • Make it everyone’s job • Lessons learned along the way
- 4. First…some context World-class artistic training, rigorous college-prep academics • Academic classes: 8 am - 2 pm • Arts programs: 2 pm til…. Dance, Creative Writing, Music, Theater, Visual Art • Community Dance Academy • Summer programs Almost 300 students • 70% boarding, 30% day • 30% of boarding are international
- 5. Start with the right structure Communications Department
- 6. Start with the right structure Integrated Marketing Communications Team
- 8. Development Admissions Student Life Community Perhaps most important… Program
- 9. The special sauce “Sprinkled among every walk of life… are a handful of people with a truly extraordinary knack of making friends and acquaintances. They are Connectors.” - Malcolm Gladwell, The Tipping Point
- 12. Know where the bus is headed
- 13. Make it everyone’s job
- 17. Lessons learned along the way
- 21. Content management is not all it’s cracked up to be…
- 22. At the end of the day… it’s about what works
- 23. Questions?
Editor's Notes
- Start with the right teamFind your early adoptersMeet people where they are…within reasonKnow where the bus is headingMake it everyone’s jobEquip and engage familiesLessons learned along the wayThe grand myth of content managementWho decides what’s a good idea? Kill the sacred cows carefully (admission)Good things come to those who wait (music and dance streaming/video)
- ----- Meeting Notes (9/25/12 15:27) -----Add click on video...drive you deeper into your interest level