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Future of the canadian defense industry market attractiveness, competitive landscape and forecasts to 2018
1. Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to
2018
Product Synopsis
This report is the result of SDI's extensive market and company research covering the Canadian defense
industry, and provides detailed analysis of both historic and forecast defense industry values including key
growth stimulators, analysis of the leading companies in the industry, and key news.
Introduction and Landscape
Why was the report written?
The Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts
to 2018 offers the reader an insight into the market opportunities and entry strategies adopted by foreign
original equipment manufacturers (OEMs) to gain market share in the Canadian defense industry.
What is the current market landscape and what is changing?
The Canadian defense budget, which is projected to be US$18.8 billion in 2014, is expected to dip at a CAGR
of 1.17% during the forecast period and reach US$17.9 billion by 2018. Defense expenditure that amounted to
1% of GDP in 2013 is expected to fall to 0.8% by 2018 due to budget cuts. The downward slope is primarily
due to the government's steps to curb its expenditure through restructuring of operations, efficiency
enhancements, and erasing redundancy. Another contributing factor is the end of the Afghanistan war and
withdrawal of troops from the region in 2014. The capital expenditure budget, which stood at an average of
17.3% in the review period, is expected to increase to 21.5% in the forecast period, due to the government's
modernization plans. The HLS budget was US$348.0 million in 2009 and moved up to US$379.0 million in
2013, driven by increasing threats to cyber security, terrorist activity, and increased border security to combat
illegal immigration. In the coming years, demand for equipment is mainly expected to revolve around fighters
and multi-role aircrafts, armored personnel vehicles, corvettes, frigates, and UAVs.
What are the key drivers behind recent market changes?
Canada's defense expenditure primarily stands on the nation's military modernization goals set in 2008,
targeted at the re-designing of the Canadian Army. Furthermore, the tussle with Russia over the sovereignty of
the Arctic region also compels Canada to incur expenditure on its forces to protect its territory.
What makes this report unique and essential to read?
The Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts
to 2018 provides detailed analysis of the current industry size and growth expectations from 2014 to 2018,
including highlights of key growth stimulators. It also benchmarks the industry against key global markets and
provides a detailed understanding of emerging opportunities in specific areas.
Key Features and Benefits
The report provides detailed analysis of the current industry size and growth expectations from 2014 to
2018, including highlights of key growth stimulators, and also benchmarks the industry against key global
markets and provides a detailed understanding of emerging opportunities in specific areas. The report includes
trend analysis of imports and exports, together with their implications and impact on the Canadian defense
industry. The report covers five forces analysis to identify various power centers in the industry and how these
are expected to develop in the future. The report allows readers to identify possible ways to enter the market,
Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018
2. together with detailed descriptions of how existing companies have entered the market, including key
contracts, alliances, and strategic initiatives. The report helps the reader to understand the competitive
landscape of the defense industry in Canada. It provides an overview of key defense companies, both domestic
and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.
Key Market Issues
Canadian IRBs, which define defense offsets, provide a timescale for the submission of offset plans. These
timescales are generally short and, therefore, challenge defense companies to identify offsets and submit
proposals. The offset policy also defines penalties for not submitting offset plans in time and the bidder is
rejected if 30% of the offset proposal is not submitted with the bid. Of the remaining 70%, 30% of the offset
obligation must be identified within one year from the date of awarding the contract, and the remaining 40%
has to be identified within three years. If these timelines are not adhered to, foreign companies may face a
penalty of additional IRB obligations equal to 50% of the unfulfilled amount. ITAR is a set of regulations
defined by the US government to control the trade of defense-related technology. Under the regulations,
Canadian companies are allowed to offer Canadian citizens access to sensitive technology under certain
circumstances. However, an employee of a Canadian defense company that is a national of a restricted country
cannot access the information, which leads to non-compliance with Canadian human rights as it constitutes
discrimination based on an employee's nationality or place of origin. The US authorities have proposed an
amendment to the existing regulation in August 2010.
Key Highlights
Canada's defense expenditure is driven by the demand for military equipment refurbishment. The
government felt the need to equip the armed forces with advanced and better technology and, subsequently, in
2008, released the CFDS that outlines the restructuring of Canadian military bases. The CFDS has assigned
12% of its total budget for upgrades over a twenty-year period spanning across 2008 to 2027. The DND also
remains committed to roll-out the National Shipbuilding Procurement Strategy that aims to elevate the
country's naval fleet, which was neglected in the budget revision of 2005-2006. This would primarily involve
the purchase of supply ships, frigates, and off-shore patrol vessels for the Arctic region. The air and land
forces will also receive a facelift via new and more technologically superior fighter aircraft and armored
vehicles coming in place of the ones lost or depleted during the operation in Afghanistan. One of the biggest
threats that Canada's vital infrastructure, including government data base, utilities, and communication and
transportation systems, are facing is that of cyber attacks. These sectors, which were once physically
protected, are now interconnected through cyber networks. However, Canada suffers from the absence of
tough defense against cyber criminals and hackers from China and Russia. In 2011, the entire Treasury Board
Secretariat had to be kept off-line for months as government computer infrastructure was badly attacked by
dangerous malware. To fight against cyber intrusion, the federal authority has introduced Canada's Cyber
Security Strategy that lists the government's measures to secure the cyberspace for all Canadians. Under this
plan, the government started the Canadian Cyber Incident Response Centre (CCIRC) which functions
collectively with national and international partners in determining, preventing, and negating cyber-attacks.
table Of Content
1 Introduction
1.1. What Is This Report About?
Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018
3. 1.2. Definitions
1.3. Summary Methodology
1.4. Sdi Terrorism Index
1.5. About Strategic Defence Intelligence
2 Executive Summary
3 Market Attractiveness And Emerging Opportunities
3.1. Defense Market Size Historical And Forecast
3.1.1. Canadian Defense Expenditure Recorded A Cagr Of 1.49% Over 2009-2013
3.1.2. Equipment Modernization, Force Development And Fight For Sovereignty Over Arctic Region To
Form Base Of Defense Expenditure
3.1.3. Defense Budget Expected To Stay Below 1.0% Of Gdp Over 2014-2018
3.2. Analysis Of Defense Budget Allocation
3.2.1. Allocation Trend Expected To Change During The Forecast Period
3.2.2. Capital Expenditure To Be Us$19.5 Billion Over The Forecast Period
3.2.3. Dnd To Spend Us$72.0 Billion On Revenue Expenditure During Forecast Period
3.3. Homeland Security Market Size And Forecast
3.3.1. Homeland Security Market Expected To Decline At A Cagr Of 2.81% During The Forecast Period
3.3.2. Homeland Security Expenditure Primarily On Cyber-attacks, Terrorism And Border Security
3.3.3. Canada Falls Under “some Risk” Of Terrorism Category
3.3.4. Canada Has Terrorism Index Score Of 0.1
3.4. Benchmarking With Key Global Markets
3.4.1. Canada's Defense Budget Grew At A Cagr Higher Than The Us During The Review Period
3.4.2. The Us And China Dominate The Global Defense Industry, While Canada Ranks Eleventh
3.4.3. Canada Allocates Lower Share Of Gdp For Defense Than Us And Russia
3.4.4. Terrorist Activities Are Moderate In Canada
3.5. Market Opportunities: Key Trends And Growth Stimulators
3.5.1. Fighters And Multi-role Aircraft Expected To Grow
3.5.2. Investments On Air Reconnaissance To Increase In The Coming Years
3.5.3. Canada To Concentrate On Naval Surface Combatants Modernization
3.5.4. Armored Personnel Carriers Undergoing Modernization
3.5.5. Demand For Uavs To Mount During The Forecast Period
4 Defense Procurement Market Dynamics
4.1. Import Market Dynamics
4.1.1. Defense Imports Expected To Increase During The Forecast Period
4.1.2. Us Defense Companies Are The Main Arms Suppliers To Canada
4.1.3. Armored Vehicles, Engines, And Aircraft Account For The Majority Of Canadian Arms Imports
4.2. Export Market Dynamics
Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018
4. 4.2.1. Defense Exports Are Expected To Increase In The Forecast Period
4.2.2. The Us Stands As The Largest Market For The Canadian Defense Industry
4.2.3. Aircraft And Missiles Account For The Majority Of Exports
5 Industry Dynamics
5.1. Five Forces Analysis
5.1.1. Bargaining Power Of Supplier: Medium
5.1.2. Bargaining Power Of Buyer: High
5.1.3. Barrier To Entry: Medium
5.1.4. Intensity Of Rivalry: Medium To High
5.1.5. Threat Of Substitution: Low To Medium
6 Market Entry Strategy
6.1. Market Regulation
6.1.1. Offset Policy Aids Canada's Domestic Defense Industry And Balanced Regional Development
6.1.2. Fdi In The Defense Sector Reviewed For Threats To National Security And Effects On The Economy
6.2. Market Entry Route
6.2.1. Acquisition Of Domestic Companies An Effective Entry Route For Foreign Defense Companies
6.2.2. Establishment Of Subsidiaries An Effective Entry Route Into The Canadian Defense Market
6.2.3. Market Entry Strategies Include Joint Ventures And Licensing Agreements
6.3. Key Challenges
6.3.1. Timeline For Execution Of Offsets Increases Difficulty For Foreign Companies
6.3.2. Itars Conflicting With Canadian Human Rights Laws Challenge Canadian Defense Companies
7 Competitive Landscape And Strategic Insights
7.1. Competitive Landscape Overview
7.2. Key Public-sectors Companies
7.2.1. Cae - Overview
7.2.2. Cae - Major Products And Services
7.2.3. Cae - Recent Announcements And Strategic Initiatives
7.2.4. Cae - Alliances
7.2.5. Cae - Recent Contract Wins
7.2.6. Cae - Financial Analysis
7.2.7. Pacific Safety Products Inc. - Overview
7.2.8. Pacific Safety Products Inc. - Major Products And Services
7.2.9. Pacific Safety Products Inc. - Recent Announcements And Strategic Initiatives
7.2.10. Pacific Safety Products Inc. - Alliances
7.2.11. Pacific Safety Products Inc. - Recent Contract Wins
7.2.12. Pacific Safety Products Inc. - Financial Analysis
7.2.13. Avcorp - Overview
Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018
5. 7.2.14. Avcorp - Major Products And Services
7.2.15. Avcorp - Recent Announcements And Strategic Initiatives
7.2.16. Avcorp - Alliances
7.2.17. Avcorp - Recent Contract Wins
7.2.18. Avcorp - Financial Analysis
7.2.19. Héroux-devtek Inc. - Overview
7.2.20. Héroux-devtek Inc. - Major Products And Services
7.2.21. Héroux-devtek Inc. - Recent Announcements And Strategic Initiatives
7.2.22. Héroux-devtek Inc. - Alliances
7.2.23. Héroux-devtek Inc. - Recent Contract Wins
7.2.24. Héroux-devtek Inc. - Financial Analysis
7.2.25. Magellan Aerospace Corporation - Overview
7.2.26. Magellan Aerospace Corporation - Major Products And Services
7.2.27. Magellan Aerospace Corporation - Recent Announcements And Strategic Initiatives
7.2.28. Magellan Aerospace Corporation - Alliances
7.2.29. Magellan Aerospace Corporation - Recent Contract Wins
7.2.30. Magellan Aerospace Corporation - Financial Analysis
7.3. Key Private-sector Companies
7.3.1. Bell Helicopter Textron Canada Ltd - Overview
7.3.2. Bell Helicopter Textron Canada Ltd - Major Products And Services
7.3.3. Bell Helicopter Textron Canada Ltd - Recent Announcements And Strategic Initiatives
7.3.4. Bell Helicopter Textron Canada Ltd - Alliances
7.3.5. Bell Helicopter Textron Canada Ltd - Recent Contract Wins
7.3.6. Bell Helicopter Textron Canada Ltd - Financial Analysis
7.3.7. Cascade Aerospace - Overview
7.3.8. Cascade Aerospace - Major Products And Services
7.3.9. Cascade Aerospace - Recent Announcements And Strategic Initiatives
7.3.10. Cascade Aerospace - Alliances
7.3.11. Cascade Aerospace - Recent Contract Wins
7.3.12. General Dynamics Canada - Overview
7.3.13. General Dynamics Canada - Major Products And Services
7.3.14. General Dynamics Canada - Recent Announcements And Strategic Initiatives
7.3.15. General Dynamics Canada - Alliances
7.3.16. General Dynamics Canada - Recent Contract Wins
7.3.17. General Dynamics Canada - Financial Analysis
7.3.18. General Dynamics Land Systems, Canada - Overview
7.3.19. General Dynamics Land Systems, Canada - Major Products And Services
7.3.20. General Dynamics Land Systems, Canada - Recent Announcements And Strategic Initiatives
7.3.21. General Dynamics Land Systems, Canada - Alliances
7.3.22. General Dynamics Land Systems, Canada - Recent Contract Wins
7.3.23. L-3 Mas - Overview
7.3.24. L-3 Mas - Major Products And Services
7.3.25. L-3 Mas - Recent Announcements And Strategic Initiatives
Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018
6. 7.3.26. L-3 Mas - Alliances
7.3.27. L-3 Mas - Recent Contract Wins
7.3.28. Rheinmetall Canada Inc. - Overview
7.3.29. Rheinmetall Canada Inc. - Major Products And Services
7.3.30. Rheinmetall Canada Inc. - Recent Announcements And Strategic Initiatives
7.3.31. Rheinmetall Canada Inc. - Alliances
7.3.32. Rheinmetall Canada Inc. - Recent Contract Wins
7.3.33. Raytheon Canada Ltd - Overview
7.3.34. Raytheon Canada Ltd - Major Products And Services
7.3.35. Raytheon Canada Ltd - Recent Announcements And Strategic Initiatives
7.3.36. Raytheon Canada Ltd - Recent Contract Wins
8 Business Environment And Country Risk
8.1. Demographics And Social Statistics
8.1.1. Total Rural Population
8.1.2. Total Urban Population
8.1.3. Number Of Households
8.2. Economic Performance
8.2.1. Gdp Per Capita
8.2.2. Gdp, Current Prices
8.2.3. Exports Of Goods And Services, Current Prices
8.2.4. Imports Of Goods And Services, Current Prices
8.2.5. Gross National Disposable Income, Current Prices
8.2.6. Manufacturing Output, Us$ Billion
8.2.7. Consumer Price Index
8.2.8. Wholesale Price Index
8.2.9. Local Currency Unit Per Usd
8.2.10. Local Currency Unit Per Euro
8.2.11. Lending Rate
8.2.12. Deposit Rate (%)
8.2.13. Real Interest Rate
8.2.14. Market Capitalization Of Listed Companies (usd Bn)
8.2.15. Market Capitalization Of Listed Companies (% Of Gdp)
8.2.16. Total Government Cash Surplus/deficit (lcu Bn)
8.2.17. Government Cash Surplus/deficit As % Of Gdp (lcu)
8.2.18. Central Government Debt (lcu Bn)
8.2.19. Central Government Debt As % Of Gdp (lcu)
8.2.20. Goods Exports As A % Of Gdp
8.2.21. Goods Imports As A % Of Gdp
8.2.22. Goods Balance As A % Of Gdp
8.2.23. Services Imports As A % Of Gdp
8.2.24. Service Exports As A % Of Gdp
Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018
7. 8.2.25. Services Balance As A % Of Gdp
8.2.26. Foreign Direct Investment, Net (bop, Current Us$ Bn)
8.2.27. Net Foreign Direct Investment As % Of Gdp
8.2.28. International Reserves, Including Gold (usd Bn)
8.3. Energy And Utilities
8.3.1. Conventional Thermal Electricity Net Generation
8.3.2. Hydroelectricity Net Generation
8.3.3. Nuclear Electricity Net Generation
8.3.4. Total Conventional Thermal Electricity Installed Capacity
8.3.5. Total Electricity Exports
8.3.6. Total Electricity Imports
8.3.7. Proved Reserves Of Natural Gas
8.3.8. Total Petroleum Consumption
8.3.9. Crude Oil Proved Reserves (billion Barrels)
8.3.10. Total Non-hydro Renewable Electricity Net Generation
8.4. Infrastructure
8.4.1. Rail Lines
8.4.2. Air Transport, Freight
8.4.3. Overall Construction
8.5. Minerals
8.5.1. Mining, Manufacturing, Utilities Output
8.6. Technology
8.6.1. Research And Development Expenditure
8.6.2. Patents Granted
8.7. Telecommunication
8.7.1. Telephone Line
8.7.2. Telephone Lines Penetration Rate
9 Appendix
9.1. About Sdi
9.2. Disclaimer
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Future of the Canadian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018