Cruises - UK - October 2013:Latest Industry Size Research Report @ http://www.researchmoz.us/cruises-uk-october-2013-report.html

1. Cruises - UK - October 2013
In a broader holiday market dominated by comparison websites and dictated by value for money, cruising is
an industry where first impressions really do count. Mintel’s finding that roughly a third of sea cruisers
are not interested in taking another suggests that the industry has a long way to go in leaving a positive
impression on passengers and encouraging repeat business.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
growth Has Slowed, But Passenger Numbers Are Up 19% Against 2008
the Market Is Set To Surpass The Two Million Passenger Mark In 2018
figure 1: Uk Sea Cruise Market Volume, 2008-18
sea Cruise Market Value Will Increase 19% To £2.8 Billion In 2018
figure 2: Uk Sea Cruise Market Value, 2008-18
market Factors
2013 Bonus Commissions Follow The Base Rate Reductions Of 2011/12
costa Concordia Salvage Places The Disaster Back In The Spotlight
companies Look To Lng To Meet Rising Fuel Costs And Emissions Regulations
new Ships To Add 20,000 Passenger Capacity In 2014
floods, Strikes And Civil Strife Disrupt The River Cruise Market
market Share
royal Caribbean International And Carnival Dominate The Market
figure 3: Global Market Share Of Top 10 Operators, By Passenger Capacity, March 2013
the Consumer
a Third Of Those Who Have Cruised Are Not Interested In Taking Another
figure 4: Sea And River Cruises Taken, July 2013
cruise Line’s Websites Are The First Port Of Call For Researching A Trip
figure 5: Research Methods, July 2013
perceptions Of Value Vastly Differ Between Cruise Takers And Non-cruisers
figure 6: Attitudes Towards Sea And River Cruises, July 2013
just 6% Of Potential Sea Cruise Takers Are Interested In Transatlantic Cruises
figure 7: Future Sea Cruise Destinations, July 2013
Cruises - UK - October 2013

2. half Of Prospective Sea Cruisers Cite Money As A Barrier To Entry
figure 8: Reasons For Not Having Taken A Sea Cruise, July 2013
perceptions Of High Cost, Claustrophobia And Seasickness Dampen Demand
figure 9: Reasons For No Interest In Sea Cruises, July 2013
what We Think
issues In The Market
what Is The Chief Barrier To Growth In The Sea Cruise Market?
what Are The Long-term Impacts Of The Costa Concordia Sinking?
how Important Is Branding In The Cruise Market?
how Have Increasing Air Fares Affected The Sea Cruise Market?
trend Application
trend: Nouveau Poor
trend: Fauxthenticity
mintel Futures: Generation Next
market Drivers
key Points
2013 Bonus Commissions Follow The Base Rate Reductions Of 2011/12
costa Concordia Salvage Places The Disaster Back In The Spotlight
companies Look To Lng To Meet Rising Fuel Costs And Emissions Regulations
figure 10: Europe Brent Spot Price Fob, Jan 2000-june 2013
new Ships To Add 20,000 Passenger Capacity In 2014
figure 11: New Ships On Order/optioned Worldwide, 2012-16
floods, Strikes And Civil Strife Disrupt The River Cruise Market
competition In The European River Cruise Market Heats Up
who’s Innovating
key Points
crystal Cruises’ Wine And Food Voyage To Showcase Local Ingredients
celebrity Cruises Seeks To Differentiate With Craft Cocktails
seadream Also Adds Some Culinary Innovation With A Raw Food Menu
norwegian Cruise Lines Launched A Flash Deals Mobile App
windstar Cruises Launched New ‘grand Prix Of Monaco’ Package
project Orient Plans To Launch Southampton-sydney Route
royal Caribbean’s Quantum Class To Boast Two Industry Firsts
Cruises - UK - October 2013

3. market Size And Forecast
key Points
growth Has Slowed, But Passenger Numbers Are Up 19% Against 2008
figure 12: Uk Sea Cruise Market Volume And Value, 2004-18
the Market Is Set To Surpass The Two Million Passenger Mark In 2018
figure 13: Uk Sea Cruise Market Volume, 2008-18
sea Cruise Market Value Will Increase 19% To £2.8 Billion In 2018
figure 14: Uk Sea Cruise Market Value, 2008-18
forecast Methodology
segment Performance
key Points
the Northern Europe Region Has Grown To Seize A 26% Market Share
figure 15: Uk Sea Cruise Market, By Destination, 2008-12
fly Cruises Contracted 8% In 2012, But Still Account For 53% Of The Market
figure 16: Uk Sea Cruise Market, Port Departures Vs Fly Cruises, 2008-12
ultra-luxury Cruises Have Consistently Outperformed The Market
figure 17: Ultra-luxury Sea Cruise Market Vs Total Sea Cruise Market, Annual % Change, By Passenger
Volume, 2009-12
egyptian Unrest Continues To Depress The Non-european River Market
figure 18: Uk River Cruise Market, By Destination, By Passenger Volume, 2009-12
market Share
key Points
royal Caribbean International And Carnival Dominate The Market
figure 19: Global Market Share Of Top 10 Operators, By Passenger Capacity, March 2013
carnival Corporation Holds A 48% Share Of The Market, By Capacity
figure 20: Global Market Share Of Parent Companies, By Passenger Capacity, March 2013
companies And Products
carnival Corporation
financial Performance
figure 21: Carnival Corporation Key Financials, 2011-12
carnival Cruise Lines
background
recent Activity
princess Cruises
background
recent Activity
costa Cruises
Cruises - UK - October 2013

4. background
recent Activity
holland America
background
recent Activity
royal Caribbean Cruises Ltd
financial Performance
figure 22: Royal Caribbean Cruises Ltd Key Financials 2011-12
royal Caribbean International
background
recent Activity
celebrity Cruises
background
recent Activity
msc Cruises
background
financial Performance
figure 23: Msc Cruises Key Financials 2011-12
recent Activity
hurtigruten
background
financial Performance
figure 24: Hurtigruten Group Key Financials 2011-12
recent Activity
viking River Cruises
background
financial Performance
figure 25: Viking River Cruises Key Financials 2011-12
recent Activity
brand Communication And Promotion
key Points
carnival Corp’s Share Of Advertising Spend Increased From 18% To 28%
figure 26: Top 10 Cruise Advertisers, By Holding Company, 2012-13
p&o Increases Its Ad Spend To Seize 13% Market Share And Pole Position
figure 27: Top 20 Cruise Advertisers, By Brand, 2012-13
ad Spend Is Shifting From Direct Mail To Tv
figure 28: Cruise Advertising Expenditure, By Media Type, 2012-13
sea And River Cruises Taken
key Points
Cruises - UK - October 2013

5. a Third Of Those Who Have Cruised Are Not Interested In Taking Another
figure 29: Sea And River Cruises Taken, July 2013
over-55s Are The Most Likely To Have Cruised, But Interest Is High For All Ages
research Methods Used
key Points
cruise Line’s Websites Are The First Port Of Call For Researching A Trip
figure 30: Research Methods, July 2013
human Interaction Is More Valued For Cruises Than Other Holiday Types
attitudes Towards Sea And River Cruises
key Points
exploration Is A Key Driver Behind Interest In Cruises
figure 31: Attitudes Towards Sea And River Cruises, July 2013
there Is An Opportunity For Brands To Adopt A Greener Position
perceptions Of Value Vastly Differ Between Cruise Takers And Non-cruisers
there Is A Demand For Mini, Cruise-and-stay River Cruise Products
negative Media Coverage Has Failed To Impact Consumer Sentiment
cruise Lines Need To Offer Greater Price Transparency
future Sea Cruise Destinations
key Points
just 6% Of Potential Sea Cruise Takers Are Interested In Transatlantic Cruises
figure 32: Future Sea Cruise Destinations, July 2013
the Caribbean, South America And Australasia Appeal Most To Under-35s
there Is A Demand For Cruise-and-stay To Destinations Outside Europe
reasons For Not Having Taken A Sea Cruise
key Points
half Of Prospective Sea Cruisers Cite Money As A Barrier To Entry
figure 33: Reasons For Not Having Taken A Sea Cruise, July 2013
over A Quarter Of Prospective Cruisers Just Have Not Got Round To It Yet
reasons For No Interest In Sea Cruises
key Points
perceptions Of High Cost, Claustrophobia And Seasickness Dampen Demand
figure 34: Reasons For No Interest In Sea Cruises, July 2013
concern Over Other Passengers Is Not A Key Driver Behind Disinterest
Cruises - UK - October 2013

6. appendix – Market Share
figure 35: Number Of Vessels And Passenger Capacity, By Operator, March 2013
figure 36: Number Of Vessels And Passenger Capacity, By Parent Company, March 2013
appendix – Sea And River Cruises Taken
figure 37: Sea And River Cruises Taken, July 2013
figure 38: Sea And River Cruises Taken, By Demographics, July 2013
figure 39: Sea And River Cruises Taken, By Demographics (continued), July 2013
figure 40: Sea Cruises Taken, By Demographics, July 2013
figure 41: River Cruises Taken, By Demographics, July 2013
appendix – Research Methods Used
figure 42: Research Methods, July 2013
figure 43: Research Methods, By Sea And River Cruises Taken, July 2013
figure 44: Research Methods, By Demographics, July 2013
figure 45: Research Methods, By Demographics (continued), July 2013
appendix – Attitudes Towards Sea And River Cruises
figure 46: Attitudes Towards Sea And River Cruises, July 2013
figure 47: Attitudes Towards Sea And River Cruises, By Sea And River Cruises Taken, July 2013
figure 48: Attitudes Towards Sea And River Cruises, By Demographics, July 2013
figure 49: Attitudes Towards Sea And River Cruises, By Demographics (continued), July 2013
appendix – Future Sea Cruise Destinations
figure 50: Future Sea Cruise Destinations, July 2013
figure 51: Future Sea Cruise Destinations, By Sea And River Cruises Taken, July 2013
figure 52: Future Sea Cruise Destinations, By Attitudes Towards Sea And River Cruises, July 2013
figure 53: Future Sea Cruise Destinations, By Demographics, July 2013
figure 54: Future Sea Cruise Destinations, By Demographics (continued), July 2013
appendix – Reasons For Not Having Taken A Sea Cruise
figure 55: Reasons For Not Having Taken A Sea Cruise, July 2013
figure 56: Reasons For Not Having Taken A Sea Cruise, By Attitudes Towards Sea And River Cruises, July
2013
figure 57: Reasons For Not Having Taken A Sea Cruise, By Demographics, July 2013
figure 58: Reasons For Not Having Taken A Sea Cruise, By Demographics (continued), July 2013
Cruises - UK - October 2013

7. appendix – Reasons For No Interest In Sea Cruises
figure 59: Reasons For No Interest In Sea Cruises, July 2013
figure 60: Reasons For No Interest In Sea Cruises, By Sea And River Cruises Taken, July 2013
figure 61: Reasons For No Interest In Sea Cruises, By Attitudes Towards Sea And River Cruises, July 2013
figure 62: Reasons For No Interest In Sea Cruises, By Attitudes Towards Sea And River Cruises (continued),
July 2013
figure 63: Reasons For No Interest In Sea Cruises, By Demographics, July 2013
figure 64: Reasons For No Interest In Sea Cruises, By Demographics (continued), July 2013
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Cruises - UK - October 2013