Bread and Baked Goods - UK - September 2013:Industry Trends, Size and Shares Research Report
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 Bread and Baked Goods - UK - September 2013:Industry Trends, Size and Shares Research Report Bread and Baked Goods - UK - September 2013:Industry Trends, Size and Shares Research Report Document Transcript

  • Bread and Baked Goods - UK - September 2013 While consumers’ demand for variety highlights the potential for brands to benefit from continuing to develop their alternative baked goods offering, it represents a call to action for manufacturers not yet active in this segment to move into it. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Uk Retail Value Sales Of Key Bread And Bakery Sectors, 2011-13 forecast figure 2: Uk Retail Value Sales Of Bread And Baked Goods, 2008-18 market Factors wheat Prices Remain High bread’s Health Credentials Under Scrutiny changing Consumer Lifestyles Have Been Impacting The Market companies, Brands And Innovation warburtons Remains Market Leader In 2012/13 figure 3: Leading Manufacturers’ Shares In The Uk’s Bread And Baked Goods Market, 2012/13* own-label Drives Npd Activity In 2012, However Brands Have Fought Back In 2013 the Consumer bread Enjoys Almost Universal Appeal figure 4: Types Of Bread Bought In The Last Three Months, June 2013 figure 5: Types Of Baked Goods Bought In The Last Three Months, June 2013 eating Occasions Beyond Lunch And Breakfast Remain Niche freshness Is The Single Most Important Choice Factor For Bread Shoppers figure 6: Factors Considered When Buying Bread And Baked Goods, June 2013 variety And Health Are Key Concerns For Bread And Baked Goods Users figure 7: Users’ Attitudes Towards Bread And Baked Goods, June 2013 what We Think Bread and Baked Goods - UK - September 2013
  • issues In The Market what Measures Can Be Taken To Address The Health Myths About Bread? what Opportunities Are There To Justify A Premium Positioning? how Can Manufacturers Mine Variety To Maintain Users’ Engagement With The Market? how Can Sweet Baked Goods Leverage Their Snacking Associations Better? trend Application trend: The Big Issue trend: Many Mes mintel Futures: Human market Drivers key Points low Consumer Sentiment Has Little Impact On The Market figure 8: Monthly Consumer Confidence Index, January 2007-june 2013 soaring Wheat Prices Continue To Put Pressure On The Market figure 9: Monthly Index Of Producer Prices Of Breadmaking Wheat In The Uk, January 2009-march 2013 demographic Changes Represent Both Opportunities And Threats figure 10: Projected Trends In The Age Structure Of The Uk Population, 2013-18 figure 11: Uk Households, By Size, 2008-18 bread’s Health Credentials Under Scrutiny bread Suffers From An Adverse Health Image Among Consumers bread Under Fire For High Salt Levels And Reportedly Misleading Wholemeal Claims rising Awareness Of Food Allergies/intolerances Benefits Free-from Segment increasingly Busy Consumer Lifestyles Have Been Impacting The Market strengths And Weaknesses strengths weaknesses who’s Innovating? key Points own-label Accounts For Almost Two Thirds Of New Launches In 2012 figure 12: New Product Development In The Uk Bread Market, Branded Vs Own-label, 2009-13 morrisons Leads Npd Activity Focusing On Health, With Tesco Being Hot On Its Heels With Speciality Bread figure 13: New Product Launches In The Uk Bread Market, By Top 10 Companies, 2009-13 breakfast Occasion And Sandwich Alternatives Hold Leading Brands’ Attention increased Focus On Smaller-sized Packs And Mini-formats Bread and Baked Goods - UK - September 2013
  • ethical Packaging Claims On The Rise figure 14: New Product Launches In The Uk Bread Market, By Top 20 Claims, 2009-13 market Size And Forecast key Points 2013 Value Growth Ahead Of 2012 figure 15: Uk Retail Value And Volume Sales Of The Total Bread And Baked Goods Market*, 2008-18 forecast figure 16: Uk Retail Value Sales Of The Total Bread And Baked Goods Market*, 2008-18 figure 17: Uk Retail Volume Sales Of The Total Bread And Baked Goods Market*, 2008-18 forecast Methodology segment Performance key Points sweet Baked Goods And Speciality Bread Enjoy The Strongest Growth In 2013 figure 18: Uk Retail Value Sales Of Key Bread And Bakery Sectors, 2011-13 pre-packed Bread Loses Share To Sweet Baked Goods figure 19: Uk Retail Volume Sales Of Pre-packed Bread, 2008-13 figure 20: Uk Retail Value Sales Of Pre-packed Bread, By Type, 2011-13 sweet Baked Goods Segment Is The Star Performer In 2013 figure 21: Uk Retail Value Sales Of Sweet Baked Goods, By Type, 2011-13 speciality Bread Also Outperforms The Overall Market figure 22: Uk Retail Value Sales Of Speciality Bread, By Type, 2011-13 in-store Bakeries Benefit From Consumers’ Demand For Freshness And Variety figure 23: Retail Value Sales Of In-store Bakeries’ Bread And Baked Goods, 2011-13 market Share key Points top Three Manufacturers Account For Majority Of Sales figure 24: Leading Manufacturers’ Shares In The Uk’s Bread And Baked Goods Market, 2012/13* warburtons Increased Its Share Across All Three Segments In 2012/13 has Hovis Missed The Boat On Sandwich Alternatives? kingsmill Suffers From Intense Competition health-focused Brands Fare Well figure 25: Leading Brands In The Uk Pre-packed Bread Market, By Value And Volume, 2011/12 And 2012/13 figure 26: Leading Brands In The Uk Speciality Bread And Rolls Market, By Value, 2011/12 And 2012/13 figure 27: Leading Brands In The Uk Sweet Baked Goods Market, By Value, 2011/12 And 2012/13 Bread and Baked Goods - UK - September 2013
  • companies And Products allied Bakeries background product Range innovation recent Activity And Promotion brace's Bakery background product Range recent Activity And Promotion aryzta background product Range recent Activity And Promotion greggs background product Range recent Activity And Promotion mccambridge Group background product Range recent Activity And Promotion premier Foods background product Range innovation recent Activity promotion warburtons background product Range innovation recent Activity And Promotion brand Communication And Promotion key Points adspend Increased By 5% In 2012 figure 28: Total Above-the-line Advertising Expenditure In The Uk’s Bread And Baked Goods Market, 2009-13* allied Bakeries Continued To Lead Adspend In 2012 figure 29: Total Above-the-line Advertising Expenditure In The Uk Bread And Baked Goods Market, By Top 10 Advertisers, 2009-13* Bread and Baked Goods - UK - September 2013
  • brands Look To Increase Consumer Engagement On Social Media tv Continued To Be Preferred Medium For Bread Manufacturers In 2012 figure 30: Total Above-the-line Advertising Expenditure In The Uk Bread And Baked Goods Market, By Media Type, 2009-13* channels To Market key Points supermarket Giants Benefit From Success Of In-store Bakeries figure 31: Retail Distribution Of Bread And Baked Goods, 2009-12 in-store Bakeries’ Success Takes Its Toll On Craft Bakeries consumer – Purchase And Usage Of Bread And Baked Goods key Points bread Enjoys Almost Universal Appeal figure 32: Types Of Bread Bought In The Last Three Months, June 2013 eight In Ten Adults Buy Baked Goods figure 33: Types Of Baked Goods Bought In The Last Three Months, June 2013 repertoires Increase With Income And Household Size figure 34: Repertoire Of Types Of Bread Bought In The Last Three Months, June 2013 figure 35: Repertoire Of Types Of Baked Goods Bought In The Last Three Months, June 2013 packaged Sliced Bread Is Eaten Most Frequently… figure 36: Frequency Of Eating Bread And Baked Goods, June 2013 while Other Bread Types And Baked Goods Are More Of A Treat consumer – Types Of Packaged Bread Bought key Points white Is By Far The Most Popular Packaged Bread Type figure 37: Types Of Packaged Bread Bought In The Last Three Months, June 2013 consumer – Eating Occasions For Bread And Baked Goods key Points lunch At Home Is The Most Popular Occasion For Eating Bread figure 38: Occasions For Typically Eating Bread, June 2013 only Half Of Users Eat Bread For Breakfast During The Week baked Goods Are Most Commonly Eaten As A Snack In The Afternoon figure 39: Occasions For Typically Eating Baked Goods, June 2013 consumer – Choice Factors Bread and Baked Goods - UK - September 2013
  • key Points freshness Is The Single Most Important Factor For Bread Shoppers figure 40: Factors Considered When Buying Bread And Baked Goods, June 2013 younger Consumers Are More Price-conscious technical Nutritional Information More Relevant To Younger Consumers consumer – Attitudes Towards Bread And Baked Goods key Points variety Packs Should Help To Encourage Usage Of Different Types Of Bread figure 41: Users’ Attitudes Towards Bread And Baked Goods, June 2013 consumers Need To Be Educated Better About Bread’s Health Benefits absence Of Artificial Preservatives Should Be Leveraged Better As A Usp sweet Bread Could Forge A Role As A Guilt-free Treat appendix – Market Size And Forecast figure 42: Best- And Worst-case Forecasts For The Uk Bread And Baked Goods Market, By Value, 2013-18 figure 43: Best- And Worst-case Forecasts For The Uk Bread And Baked Goods Market, By Volume, 2013-18 appendix – Market Share figure 44: Value Sales Of The Leading Manufacturers In The Uk’s Bread And Baked Goods Market, 2011/12-12/13 appendix – Brand Communication And Promotion figure 45: Total Above-the-line Advertising Expenditure In The Uk Bread And Baked Goods Market, By Top 10 Brands, 2009-13* appendix – Consumer – Purchase And Usage Of Bread And Baked Goods purchase Of Bread And Baked Goods figure 46: Types Of Bread Bought In The Last Three Months, June 2013 figure 47: Types Of Baked Goods Bought In The Last Three Months, June 2013 figure 48: Most Popular Types Of Bread Bought In The Last Three Months, By Demographics, June 2013 figure 49: Next Most Popular Types Of Bread Bought In The Last Three Months, By Demographics, June 2013 figure 50: Other Types Of Bread Bought In The Last Three Months, By Demographics, June 2013 figure 51: Most Popular Types Of Baked Goods Bought In The Last Three Months, By Demographics, June 2013 figure 52: Next Most Popular Types Of Baked Goods Bought In The Last Three Months, By Demographics, Bread and Baked Goods - UK - September 2013
  • June 2013 figure 53: Other Types Of Baked Goods Bought In The Last Three Months, By Demographics, June 2013 repertoires Of Bread Bought figure 54: Repertoire Of Types Of Bread Bought In The Last Three Months, June 2013 figure 55: Repertoire Of Types Of Baked Goods Bought In The Last Three Months, June 2013 figure 56: Repertoire Of Types Of Bread Bought In The Last Three Months, By Demographics, June 2013 figure 57: Repertoire Of Types Of Baked Goods Bought In The Last Three Months, By Demographics, June 2013 frequency Of Eating Bread And Baked Goods figure 58: Frequency Of Eating Bread/baked Goods, June 2013 figure 59: Frequency Of Eating Packaged Sliced Bread, By Demographics, June 2013 figure 60: Frequency Of Eating Packaged Sliced Bread, By Demographics, June 2013 (continued) figure 61: Frequency Of Eating Other Types Of Bread, By Demographics, June 2013 figure 62: Frequency Of Eating Other Types Of Bread, By Demographics, June 2013 (continued) figure 63: Frequency Of Eating Baked Goods, By Demographics, June 2013 figure 64: Frequency Of Eating Baked Goods, By Demographics, June 2013 (continued) appendix – Consumer – Types Of Packaged Bread Bought figure 65: Types Of Packaged Sliced Bread Bought In The Last Three Months, June 2013 figure 66: Most Popular Types Of Packaged Sliced Bread Bought In The Last Three Months, By Demographics, June 2013 appendix – Consumer – Eating Occasions For Bread And Baked Goods figure 67: Occasions For Eating Bread, June 2013 figure 68: Occasions For Eating Baked Goods, June 2013 figure 69: Most Popular Occasions For Eating Bread, By Demographics, June 2013 figure 70: Next Most Popular Occasions For Eating Bread, By Demographics, June 2013 figure 71: Most Popular Occasions For Eating Baked Goods, By Demographics, June 2013 figure 72: Next Most Popular Occasions For Eating Baked Goods, By Demographics, June 2013 appendix – Consumer – Choice Factors figure 73: Factors Considered When Choosing Bread, June 2013 figure 74: Factors Considered When Choosing Baked Goods, June 2013 figure 75: Most Popular Factors Considered When Choosing Bread, By Demographics, June 2013 figure 76: Next Most Popular Factors Considered When Choosing Bread, By Demographics, June 2013 figure 77: Other Factors Considered When Choosing Bread, By Demographics, June 2013 figure 78: Most Popular Factors Considered When Choosing Baked Goods, By Demographics, June 2013 figure 79: Next Most Popular Factors Considered When Choosing Baked Goods, By Demographics, June 2013 figure 80: Other Factors Considered When Choosing Baked Goods, By Demographics, June 2013 Bread and Baked Goods - UK - September 2013
  • appendix – Consumer – Attitudes Towards Bread And Baked Goods figure 81: Attitudes Towards Bread/baked Goods, June 2013 figure 82: Agreement With The Statement ‘trying Different Types Of Bread Appeals To Me’, By Demographics, June 2013 figure 83: Agreement With The Statement ‘it Is Worth Paying More For High Quality Bread’, By Demographics, June 2013 figure 84: Agreement With The Statement ‘it Is Easy To Get Bored With Homemade Sandwiches’, By Demographics, June 2013 figure 85: Agreement With The Statement ‘bread Is Not A Good Food Option For Those Trying To Lose Weight’, By Demographics, June 2013 figure 86: Agreement With The Statement ‘other Breakfast Options Are Healthier Than Bread/baked Goods’, By Demographics, June 2013 figure 87: Agreement With The Statement ‘i Would Be Interested In Trying High Protein Bread’, By Demographics, June 2013 figure 88: Agreement With The Statement ‘i Would Be Interested In Trying Bread/baked Goods Containing Fruit/vegetables’, By Demographics, June 2013 figure 89: Agreement With The Statement ‘sliced Bread Contains Too Many Artificial Preservatives’, By Demographics, June 2013 figure 90: Agreement With The Statement ‘alternative Baked Goods Are Better For You Than Standard Bread’, By Demographics, June 2013 figure 91: Agreement With The Statement ‘sweet-flavoured Bread Is A Healthier Alternative To Other Sweet Treats’, By Demographics, June 2013 figure 92: Agreement With The Statement ‘there Is Not Enough Time To Have Bread/baked Goods At Home In The Morning’, By Demographics, June 2013 figure 93: Agreement With The Statement ‘miniature Baked Goods Are More Appealing To Me Than Regular Baked Goods’, By Demographics, June 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 Bread and Baked Goods - UK - September 2013
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