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  Airlines - China - September 2013:Industry Trends, Size and Shares Research Report
 

Airlines - China - September 2013:Industry Trends, Size and Shares Research Report

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Airlines - China - September 2013:Industry Trends, Size and Shares Research Report @http://www.researchmoz.us/airlines-china-september-2013-report.html

Airlines - China - September 2013:Industry Trends, Size and Shares Research Report @http://www.researchmoz.us/airlines-china-september-2013-report.html

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      Airlines - China - September 2013:Industry Trends, Size and Shares Research Report Airlines - China - September 2013:Industry Trends, Size and Shares Research Report Document Transcript

    • Airlines - China - September 2013 China represents a market with both big opportunities and challenges for the airline business. As growth and competition increase at the same time, airlines need to react by being more customer-oriented in terms of service, marketing as well as product design. table Of Content introduction definition report Structure methodology abbreviations executive Summary the Market market Size And Forecast figure 1: Forecast Of Total Airline Market Volume, By Passenger Numbers, China, 2008-18 market Segment figure 2: Air Passenger Volume And Share, By Segment, China, 2008-18 key Trends growth Drivers And Barriers companies And Brands figure 3: Airline Company Brand Share, By Passenger Volume, China, 2010-12 the Consumer reasons For Flying figure 4: Reason For Air Travel In The Past 12 Months, June 2013 choice Of Airline And Class figure 5: Choice Of Airline, By Purpose For Travelling, June 2013 figure 6: Choice Of Class, By Purpose Of Travelling, June 2013 important Consideration Factors figure 7: Important Consideration Factors For Selecting An Airline, June 2013 attitudes Towards Airline Travelling figure 8: Attitudes Towards Airline Travel, June 2013 perceptions Of Major Domestic Airlines figure 9: Brand Correspondence Map Of Perception Of Major Airlines, June 2013 value-added Services figure 10: Most Wanted Value-added Services On Domestic And International Flights, June 2013 Airlines - China - September 2013
    • key Issues introducing More Value-added Services To Economy Flyers Can Offset Slow Pick-up In Premium Travellers greater Competition Urges Chinese Airlines To Drive Quality Of Service And Be More Customer-oriented making Low-cost Carriers More Attractive By Sophisticated Marketing And Product Design figure 11: Easyjet Advertising, Uk 2013 what We Think the Market key Points china Becomes World’s Second-largest Airline Market By Passenger Volume figure 12: Air Passengers, China Vs. Global, 2008-13 mainland Domestic Flights Dominate Passenger Volume, While Hk, Mc, Tw And International Sectors Grew Faster Since 2010 figure 13: Passenger Volume And % Share, By Segment, China 2008-13 figure 14: Year-on-year Growth Rate Of Domestic And International Air Traffic Volume, China 2008-13 foreign Airlines Increase Presence In China’s Secondary Cities figure 15: Number Of Flight Routes, China, 2010-12 hk, Mc, Tw Routes Enjoy The Highest Yield Per Rpk figure 16: Average Yield Per Rpk, By Market Segment, 2010-12 greater Growth Of Air Travel In Secondary Cities From Northern, Central And Western Regions figure 17: Air Passenger Volume And Growth Of China’s Airports With A Passenger Volume Over 10 Million, 2012 market Drivers steady Economy Growth figure 18: Gdp And Air Passenger Volume, China, 2005-12 greater Economic Integration With The World rising Income Fuels Demand For Leisure Travel figure 19: Number Of Domestic And International Tourist Visitors, China, 2007-12 figure 20: Holidays Taken By Middle Class In The Past 12 Months, China, April 2012 relaxed Visa Requirements And Favourable Exchange Rates Boost International Outbound Travel figure 21: Top 20 Outbound Travel Destinations, By Tourist Volume, China, 2011 government Support On Infrastructure Development, Plan To Grow Regional Aviation And Low-cost Carriers growth Barriers direct Competition From High-speed Rail figure 22: High-speed Rail 4+4 Grid Planned To Be Completed By 2020, China, 2013 flight Delay Issues Deteriorated Under Air Space Constraint fluctuating Seasonal Demand Associated With Lack Of Annual Leave pilots Become A Scarce Resource monopolistic Jet Fuel Supply economic Uncertainty And Emergent Incidence Could Weaken Demand the Forecast Airlines - China - September 2013
    • figure 23: Forecast Of Total Airline Market Volume, By Passenger Number, China, 2008-18 figure 24: Forecast Of Airline Passenger Volume, By Mainland Segment, China, 2008-18 figure 25: Forecast Of Airline Passenger Volume By Hk, Mc, Tw Segment, China, 2008-18 figure 26: Forecast Of Airline Passenger Volume, By International Segment, China, 2008-18 companies key Points company Share By Passenger Volume figure 27: Airline Company Brand Share, By Passenger Volume, China, 2010-12 china Southern Airlines air China china Eastern Airlines hna Group hainan Airlines west Air spring Airlines juneyao Air cathay Pacific the Consumer – Reasons For Flying key Points nearly Four In Five Have Taken A Flight Over Past 12 Months figure 28: Reason For Air Travel In The Past 12 Months, June 2013 more Men Travel For Business, While Women In Their Thirties Travel Most On International Flights For Leisure figure 29: Reason For Flying, By Gender And Age, June 2013 figure 30: Flying For Leisure, By Gender And Age, June 2013 significantly More Leisure Air Travel Once Income Hits Rmb8,000 For Domestic Sector And Rmb12,000 For International Sector figure 31: Flying For Leisure, By Household Income, June 2013 figure 32: Reason For Flying, By City, June 2013 the Consumer – Choice Of Airline And Class key Points a Third Have Flown Premium Economy figure 33: Choice Of Class, June 2013 figure 34: Choice Of Class, By City, June 2013 low-cost Carriers Attract More Leisure Travellers figure 35: Choice Of Full-service Vs. Low-cost Airlines, June 2013 figure 36: Choice Of Low-cost Airlines, By Demographics, June 2013 Airlines - China - September 2013
    • the Consumer – Important Consideration Factors key Points safety, Convenient Flight Time And Price Are Top Three Factors figure 37: Important Consideration Factors For Selecting An Airline, June 2013 budget-driven Domestic Leisure Flyers Vs. Quality-seeking International Business Flyers figure 38: Important Consideration Factors For Selecting An Airline, By Types Of Travel, June 2013 figure 39: Important Consideration Factors For Selecting An Airline, By First/business And Economy Class Travellers, June 2013 the Consumer – Attitudes Towards Airline Travelling key Points three In Five Like More Price Promotions, But Less Than 30% Think Low-cost Carriers Offer Attractive Price Structure figure 40: Attitudes Towards Flight Promotions, By Demographics, June 2013 figure 41: Attitudes Towards Low-cost Airlines, By Demographics, June 2013 figure 42: Attitudes Towards Air Travelling, June 2013 half Of Flyers Want Airlines To Do More To Shorten Waiting Times figure 43: Attitudes Towards Airline Travelling, By Reason For Flying, June 2013 business Flyers On International Routes Most Willing To Upgrade figure 44: Attitudes Towards Service Upgrade, By Types Of Flyers, June 2013 figure 45: Attitudes Towards Air Travelling, By Class Of Flyers, June 2013 huge Demand For Domestic Flights During New Year And Public Holidays figure 46: Attitudes Towards Operation During Peak Seasons, By Demographics, June 2013 figure 47: Attitudes Towards Air Travelling, June 2013 international Airlines Are Preferred By A Third Of Flyers On International Flights figure 48: Attitudes Towards International Airlines, By Reasons For Flying, June 2013 figure 49: Attitudes Towards International Airlines, By Flying Class, June 2013 figure 50: Attitudes Towards Airline Reviews, By Flying Purpose And Flying Class, June 2013 the Consumer – Perceptions Of Major Domestic Airlines key Points figure 51: Brand Correspondence Map Of Perception Of Major Airlines, June 2013 figure 52: Rating Difference: All International Flyers Vs. Domestic Flyers On Major Airlines In China, By Reason For Flying, June 2013 the Consumer – Value-added Services key Points food And Drink Ranks Top As Optional Extra For Domestic Flights Airlines - China - September 2013
    • figure 53: Value-added Services, Domestic Flights, June 2013 seating Comfort And Extra Baggage Allowance Rank Top As Optional Extra For International Flights figure 54: Value-added Services, International Flights, June 2013 men Are More Interested In Onboard Entertainment While Women Like More Luggage Allowance figure 55: Value-added Services, International Flights, By Gender, June 2013 key Issue – Introducing More Value-added Services To Economy Flyers Can Offset Slow pick-up In Premium Travellers key Points despite Increasing Passenger Volume And Asset Utilisation, Airlines Are Making Fewer Profits figure 56: Airline Revenue, Net Profit, And Passenger Number, Global, 2007-12 figure 57: Average Operating Cost Structure Of Airline Companies, China 2013 relying On First/business Class Revenue Makes Airlines More Vulnerable In Difficult Times figure 58: Schematic Representation Of Revenue Impact From Premium Air Travellers, Global, 2007 And 2013 figure 59: Passenger Traffic Growth, By Ticket Type, Premium Vs. Economy Class, Global, Jan 2007-nov 2009 more Reasons For China To Focus On Revenue From Economy Flyers 85% Of Demand Comes From Short- And Medium-haul Routes first/business Accounts For Only 10% Of Passenger Revenue figure 60: Price Gap Among First, Business And Economy Class Tickets, China 2013 meeting Demand For Value-added Services Can Help Airlines Stretch Revenues Further premium Economy Builds Success Centred On Price Value figure 61: Passenger Revenue And Number Of China Southern Airlines, 2010-12 figure 62: Comparison Of Business, Premium Economy And Economy Class On China Southern Airlines, China, 2013 figure 63: Choice Of Flying Class, By Purpose Of Flying, China, June 2013 figure 64: Choice Of Flying Class, By Household Income, China, June 2013 figure 65: Important Consideration Factors, By Household Income, China, June 2013 providing A Personalised Flight Experience figure 66: Attitudes Towards Air Travelling, By Class Of Flyers, June 2013 figure 67: Attitudes Towards Healthy Lifestyle, China, November 2012 figure 68: Cathay Pacific Partners With The Langham To Offer New Menu, September 2013 figure 69: Family Holiday Taken Among Middle Class, China, July 2012 figure 70: Scoot Airline’s Scootinsilence Zone, September 2013 multiple Ancillary Revenue Activities figure 71: Comparison Of Airlines Ancillary Revenue And Source, Global, 2011 figure 72: Attitudes Towards Airline Travel, By Household Income, China June 2013 what Does It Mean? key Issue – Greater Competition Urges Chinese Airlines To Drive Quality Of Service And Be More Airlines - China - September 2013
    • Customer-oriented key Points ‘big Three’ Lose Share In All Segments As Competitors Expand figure 73: Total Market Share Of The ‘big Three’ Chinese Airlines, By Market Segment, 2010-12 figure 74: Growth Rates Of Total Market Segment And The ‘big Three’ Airlines, By Region, 2011 And 2012 chinese Airlines Expedite International Expansion In Different Ways… figure 75: Fleet Expansion, By Major Domestic Airlines, China 2013 …but Still Have To Catch Up On Service Quality, Which Is Valued More By High-end Travellers figure 76: Attitudes Towards International Airlines, By Demographics, China June 2013 figure 77: Number Of Complaints Made To Chinese And Foreign Airlines, China, January-july 2013 compared To Food, Entertainment And Comfort, Quality Of Customer Service Matters More To Chinese Flyers figure 78: Important Consideration Factors, By Where, Why And How People Fly, China, June 2013 management Of Irregular Flight Operations Still A Big Weakness open And Timely Communication Helps Prevent An Incident Becoming A Crisis figure 79: Mobile App Veryzhun, China, 2013 a Responsive Feedback System Shows A Customer-oriented Attitude figure 80: Spring Airlines’ Chairman Blog Replying To Customer Feedback, China, 2009-13 figure 81: Incidence Rate Of Complaints, Spring Airlines Vs. Average Level Of Chinese Airlines, China, January-july 2013 what Does It Mean? key Issue – Make Low-cost Carriers More Attractive By Sophisticated Marketing And Product Design key Points despite Strong Demand For Cheap Air Travel, China Represents A Challenging Market For Low-cost Carriers less Than 5% Market Share Of Low-cost Carriers figure 82: Market Share Of Low-cost Carriers In North America, Europe, Asia And China, 2012 price Is Important To Many, But Few Think Low-cost Carriers Offer Attractive Price Structure figure 83: Attitudes Towards Price And Low-cost Airlines, By Demographics, China June 2013 figure 84: Passenger Volume, By Airline, Rail, Road And Waterway During China’s Spring Festival, 2013 competitive Pricing By Full-service Airlines And Development Of High-speed Rail Erode Price Competitiveness Of Low-cost Carriers figure 85: Comparison Of Cost Of Travelling On Certain Routes, China 2013 missing Elements To Support Low-cost Carriers’ Business Model In China: Lack Of Secondary Airports And High Tax On Imported Aircrafts improving Appeal Of Low-cost Carriers By Sophisticated Marketing Strategies enhance Value For Money By Promoting The Advantages Of ‘less Waste’ And ‘more Choice’ Airlines - China - September 2013
    • figure 86: ‘good Value For Money’ Perception Towards Major Airlines In China, June 2013 figure 87: ‘overpriced’ Perception Towards Major Airlines In China, June 2013 use More Inspirational Advertising To Attract Short Break Seekers figure 88: Frequency Of Spending Leisure Time On Short Trips And Long Holidays In The Past 12 Months, China, July 2013 figure 89: Incidence Of Spending Leisure Time On Short Trips And Long Holidays, By Income, China, July 2013 figure 90: Easyjet Advertising, Uk 2013 figure 91: Easyjet’s In-flight Magazine, Uk, 2013 integrate Leisure Travel Services In Product Design figure 92: Choice Of Airlines, By Purpose Of Travel, China June 2013 figure 93: Domestic Tourist Population And Per Capita Spending, China 2007-12 flight And Hotel Packages figure 94: Attitudes Towards Airlines’ Offer Of Packaged Deals, By Type Of Flights Taken And Income, China June 2013 airport Pick-up Services And Car Rentals figure 95: Car Ownership In China, 2000-11 what Does It Mean? appendix – Who Flies And Why? – Reason For Flying figure 96: Reason For Flying, June 2013 figure 97: Most Popular Reason For Flying, By Demographics, June 2013 figure 98: Next Most Popular Reason For Flying, By Demographics, June 2013 repertoire Analysis figure 99: Repertoire Of Reasons For Flying, June 2013 figure 100: Repertoire Of Reasons For Flying, By Demographics, June 2013 appendix – Choice Of Airline And Class figure 101: Choice Of Airline And Class, June 2013 figure 102: Choice Of Airline And Class, By Demographics, June 2013 figure 103: Choice Of Airline And Class – Any, By Demographics, June 2013 figure 104: Choice Of Airline And Class – Domestic Flight For Leisure, By Demographics, June 2013 figure 105: Choice Of Airline And Class – Domestic Flight For Business, By Demographics, June 2013 figure 106: Choice Of Airline And Class – International Flight For Leisure, By Demographics, June 2013 figure 107: Choice Of Airline And Class – International Flight For Business, By Demographics, June 2013 appendix – Important Consideration Factors Airlines - China - September 2013
    • figure 108: Important Consideration Factors, June 2013 figure 109: Most Important Consideration Factors, By Demographics, June 2013 figure 110: Next Most Important Consideration Factors, By Demographics, June 2013 figure 111: Other Important Consideration Factors, By Demographics, June 2013 figure 112: Important Consideration Factors, By Most Popular Reason For Flying, June 2013 figure 113: Important Consideration Factors, By Next Most Popular Reason For Flying, June 2013 figure 114: Important Consideration Factors, By Choice Of Airline And Class – Any, June 2013 figure 115: Important Consideration Factors, By Choice Of Airline And Class – Domestic Flight For Leisure, June 2013 figure 116: Important Consideration Factors, By Choice Of Airline And Class – Domestic Flight For Business, June 2013 figure 117: Important Consideration Factors, By Choice Of Airline And Class – International Flight For Leisure, June 2013 figure 118: Important Consideration Factors, By Choice Of Airline And Class – International Flight For Business, June 2013 appendix – Attitudes Towards Airline Travelling figure 119: Attitudes Towards Airline Travelling, June 2013 figure 120: Most Popular Attitudes Towards Airline Travelling, By Demographics, June 2013 figure 121: Next Most Popular Attitudes Towards Airline Travelling, By Demographics, June 2013 figure 122: Other Attitudes Towards Airline Travelling, By Demographics, June 2013 figure 123: Attitudes Towards Airline Travelling, By Most Popular Reason For Flying, June 2013 figure 124: Attitudes Towards Airline Travelling, By Next Most Popular Reason For Flying, June 2013 figure 125: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – Any, June 2013 figure 126: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – Domestic Flight For Leisure, June 2013 figure 127: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – Domestic Flight For Business, June 2013 figure 128: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – International Flight For Leisure, June 2013 figure 129: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – International Flight For Business, June 2013 appendix – Perceptions Of Major Domestic Airlines figure 130: Perceptions Of Major Domestic Airlines, June 2013 appendix – Value-added Services figure 131: Value-added Services, June 2013 figure 132: Most Popular Value-added Services – Domestic Flights (china), By Demographics, June 2013 Airlines - China - September 2013
    • figure 133: Next Most Popular Value-added Services – Domestic Flights (china), By Demographics, June 2013 figure 134: Other Value-added Services – Domestic Flights (china), By Demographics, June 2013 figure 135: Most Popular Value-added Services – International Flights (outside Of China), By Demographics, June 2013 figure 136: Next Most Popular Value-added Services – International Flights (outside Of China), By Demographics, June 2013 figure 137: Other Value-added Services – International Flights (outside Of China), By Demographics, June 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Airlines - China - September 2013