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How to Increase Your Social 
Signals to Improve Your 
Ranking? 
By
An Introduction To Social 
Signals 
- Social signals are certain tools that are used to make people aware of the 
existence of a business or a website through social sites such as Facebook, Yelp, 
Twitter and so on.
Some Of These Reasons Of 
Social Media 
The first thing you want to do in order to increase your social 
signals may seem a bit obvious, but it’s extremely important. 
Make sure you have an updated profile on every social media 
site. This includes Facebook, Twitter, Pinterest, Google+ and 
LinkedIn (when it makes sense).
Some Of These Reasons Of 
Social Media 
Not only should you make sure you have a social media 
presence, but you should also make sure you are actively 
participating on social media. If this means you need to hire a 
full time social media strategist, then do it. It’s worth it.
Some Of These Reasons Of 
Social Media 
People are having conversations on social media daily. People 
are conversing about subjects that are directly related to 
products and services you offer. Make sure that your profiles 
and website blog are where people are choosing to engage in 
these conversations.
Some Of These Reasons Of 
Social Media 
You can ensure that you are the destination for social 
engagement by generating quality content. People like to be 
informed, entertained, and inspired, not inundated with updates 
about how cool you and your product are. Give them some 
content that makes them better.
Some Of These Reasons Of 
Social Media 
This also may seem a bit obvious, but make sure you give 
people the opportunity to easily share your content. It’s not 
likely that someone will copy and paste your URL link into 
Facebook or Twitter, because it takes too long. They will, 
however, take an extra half of a second to press their social 
sharing button of choice. Trust me, I know. I do it all the time.
Some Of These Reasons Of 
Social Media 
Another great strategy for increasing your social signals is to 
place your social sharing buttons on the top of your website 
pages and articles, rather than at the bottom. The more visible 
and well designed your social sharing buttons are, the easier it 
will be for someone to actually share your content.
Some Of These Reasons Of 
Social Media 
Asking people to do something goes a long way in regular life 
and in the Internet world. If you feel you have generated an 
inspiring piece of content, feel free to ask your most dedicated 
followers to share it. Most likely, they will.
Some Of These Reasons Of 
Social Media 
Okay, it’s not all about you. While it’s important to make sure 
you are generating interesting content, it’s also important to get 
your name out there as a business that engages in social 
conversations. Follow blogs that are of interest to you and 
participate on their site by commenting. When you come across 
a stellar post, feel free to share it on your blog or social media 
sites.
How To Use Google+ To 
Increase Traffic To Your 
Website 
a) Increase your followers on Google+: It is crucial to build 
followers around your Google+ circle and ensure that you share 
every content on your Google+ profile. When your followers search 
for a term in Google and if you’ve written on the same topic, then 
your content will get the top SERPs (for your followers). 
b) Increase “+1″ on your content: Every time a user “+1″ any 
content on your website, it is most likely to show up in his/her 
search results and his/her Google+ circles’ searches. 
c) Increase Traffic on Your Website: Whenever someone visits 
your website, all of his/her visits are recorded into Google Web 
History. Thus, when a user performs a search next time, the search 
results takes into consideration what sites the user previously 
visited to provide more personalized results for the query.
How To Use Twitter To 
Increase Traffic To Your 
Website 
50 Tweets or Less: Small boost in rankings but for a short time 
only. 
50-1000 Tweets: Don’t really affect the ranking. 
1000-7500 Tweets: Ranking is significantly boosted and there is a 
huge jump for the page especially after 5,000 tweets. 
7500 Tweets or more: URLs with over 7500 tweets almost always 
rank inside the top five SERPs on Google.
How To Use Facebook To 
Increase Traffic To Your 
Website 
Increase engagement on your Facebook page. 
Increase likes on your Facebook pages using Facebook ads and by 
sharing useful content.
How to Increase Your Social Signals to Improve Your Ranking?

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How to Increase Your Social Signals to Improve Your Ranking?

  • 1. How to Increase Your Social Signals to Improve Your Ranking? By
  • 2. An Introduction To Social Signals - Social signals are certain tools that are used to make people aware of the existence of a business or a website through social sites such as Facebook, Yelp, Twitter and so on.
  • 3.
  • 4.
  • 5. Some Of These Reasons Of Social Media The first thing you want to do in order to increase your social signals may seem a bit obvious, but it’s extremely important. Make sure you have an updated profile on every social media site. This includes Facebook, Twitter, Pinterest, Google+ and LinkedIn (when it makes sense).
  • 6. Some Of These Reasons Of Social Media Not only should you make sure you have a social media presence, but you should also make sure you are actively participating on social media. If this means you need to hire a full time social media strategist, then do it. It’s worth it.
  • 7. Some Of These Reasons Of Social Media People are having conversations on social media daily. People are conversing about subjects that are directly related to products and services you offer. Make sure that your profiles and website blog are where people are choosing to engage in these conversations.
  • 8. Some Of These Reasons Of Social Media You can ensure that you are the destination for social engagement by generating quality content. People like to be informed, entertained, and inspired, not inundated with updates about how cool you and your product are. Give them some content that makes them better.
  • 9. Some Of These Reasons Of Social Media This also may seem a bit obvious, but make sure you give people the opportunity to easily share your content. It’s not likely that someone will copy and paste your URL link into Facebook or Twitter, because it takes too long. They will, however, take an extra half of a second to press their social sharing button of choice. Trust me, I know. I do it all the time.
  • 10. Some Of These Reasons Of Social Media Another great strategy for increasing your social signals is to place your social sharing buttons on the top of your website pages and articles, rather than at the bottom. The more visible and well designed your social sharing buttons are, the easier it will be for someone to actually share your content.
  • 11. Some Of These Reasons Of Social Media Asking people to do something goes a long way in regular life and in the Internet world. If you feel you have generated an inspiring piece of content, feel free to ask your most dedicated followers to share it. Most likely, they will.
  • 12. Some Of These Reasons Of Social Media Okay, it’s not all about you. While it’s important to make sure you are generating interesting content, it’s also important to get your name out there as a business that engages in social conversations. Follow blogs that are of interest to you and participate on their site by commenting. When you come across a stellar post, feel free to share it on your blog or social media sites.
  • 13. How To Use Google+ To Increase Traffic To Your Website a) Increase your followers on Google+: It is crucial to build followers around your Google+ circle and ensure that you share every content on your Google+ profile. When your followers search for a term in Google and if you’ve written on the same topic, then your content will get the top SERPs (for your followers). b) Increase “+1″ on your content: Every time a user “+1″ any content on your website, it is most likely to show up in his/her search results and his/her Google+ circles’ searches. c) Increase Traffic on Your Website: Whenever someone visits your website, all of his/her visits are recorded into Google Web History. Thus, when a user performs a search next time, the search results takes into consideration what sites the user previously visited to provide more personalized results for the query.
  • 14. How To Use Twitter To Increase Traffic To Your Website 50 Tweets or Less: Small boost in rankings but for a short time only. 50-1000 Tweets: Don’t really affect the ranking. 1000-7500 Tweets: Ranking is significantly boosted and there is a huge jump for the page especially after 5,000 tweets. 7500 Tweets or more: URLs with over 7500 tweets almost always rank inside the top five SERPs on Google.
  • 15. How To Use Facebook To Increase Traffic To Your Website Increase engagement on your Facebook page. Increase likes on your Facebook pages using Facebook ads and by sharing useful content.