Just some notes I took away from my experience at SXSW Interactive

1. Ever y
QR Codes Are
where
Tuesday, March 22, 2011

2. Cross-Platform Mobile
Android ➥ Standard Android Project w/Phonegap
http://www.phonegap.com/start/#android
Desktop ➥ Standard Titanium Desktop Project
http://developer.appcelerator.com/doc/desktop/get_started
Server ➥ Standard Express (node.js) App
http://howtonode.org/getting-started-with-express
Single Codebase Setup
Tuesday, March 22, 2011

3. Cross-Platform Mobile
Tuesday, March 22, 2011

4. Partnerships
New Media/Technology Companies + Mainstream/Brick&Mortar
= Emerging Channels for reaching Customers
+
Swipe card to check in and get deals
https://sxsw.amexnetwork.com
+
Award prizes to shoppers for completing challenges with
SCVNGR’s iPhone or Android apps
Tuesday, March 22, 2011

5. Location-based games carrying
context-aware ads
"Checking in = temporary solution.”
“The industry must become more people friendly.”
“Mobile services must not interrupt us."
- Josh Williams
Tuesday, March 22, 2011

6. Tablazines
$1.99 per edition/$7.99 annual
subscription
Users receive 60-plus streaming
songs and 30-plus streaming videos
– curated by SPIN’s editors
Tuesday, March 22, 2011

7. HTML5
Best of Show
Favorite finalist website from the 2011 SXSW Interactive Awards competition.
“The Wilderness Downtown”
(Also won in Music)
Tuesday, March 22, 2011

8. HTML5
WebGL, WebSockets, Local Storage, Location, Canvas...
http://helloracer.com/webgl
Tuesday, March 22, 2011

9. Panel:
Do Agencies Need to Think Like
Software Companies?
Often have Idea Person ⇔ Translator ⇔ Implementor
- but -
Crunch time shoves the Translator out
- so -
Blend translation by making it part of Agency Culture
(everyone involved in translating)
Tuesday, March 22, 2011

10. Panel:
Do Agencies Need to Think Like
Software Companies?
Creatives tend to act like Moses, ascending into the
mountains and returning with something written in
stone
- so -
Open up the creative process to everyone
Tuesday, March 22, 2011

11. Panel:
Do Agencies Need to Think Like
Software Companies?
Be aware of what pieces of the stack are out there
available to solve your problem
(don't just read techcrunch)
Google and other companies are great at "getting toys to
kids"
- but -
don't get too cutting edge or you might run into trouble
Tuesday, March 22, 2011

12. Panel:
Do Agencies Need to Think Like
Software Companies?
Technology Companies are really good at killing things
that aren't working - Agencies should remember not to
polish crap
Software is like fashion in that it never ends
- so -
Agencies can't behave like that since they have to finish
a product
Tuesday, March 22, 2011

13. Panel:
Do Agencies Need to Think Like
Software Companies?
Behave Agile:
•Fewer people
•Sprints/Iterations
•Prototyping
•Peer-Decide what to include
Tuesday, March 22, 2011

14. Panel:
Do Agencies Need to Think Like
Software Companies?
Use social media to ask your customers what they want
or this: http://getsatisfaction.com
(Winner: Business - Devoted to the promotional needs,
functions and services of for-profit businesses)
Talk to your users: software companies understand who
they are designing for
Tuesday, March 22, 2011

15. Panel:
Do Agencies Need to Think Like
Software Companies?
Think of the product as a feature,
the campaign like software,
brand like an OS
Tuesday, March 22, 2011