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Validate Contact Information with WebSmart Web Services - available in expressor 3.5
 

Validate Contact Information with WebSmart Web Services - available in expressor 3.5

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Learn about WebSmart Web Services for name verification, as well as postal address, phone and email validation - and how these services can be used in expressor 3.5 - easy to use desktop ETL software.

Learn about WebSmart Web Services for name verification, as well as postal address, phone and email validation - and how these services can be used in expressor 3.5 - easy to use desktop ETL software.

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    Validate Contact Information with WebSmart Web Services - available in expressor 3.5 Validate Contact Information with WebSmart Web Services - available in expressor 3.5 Presentation Transcript

    • Validate Contact Information using WebSmart Web Services
    • Addressing the Problem
      • USPS ® destroys 2 billion pieces/yr due to unaddressed/improperly addressed mail 1
      • According to a USPS and PricewaterhouseCoopers report, 23.6% of all mail sent in the U.S. is incorrectly addressed 2
      1 ”USPS” Postal Fact Sheet, US Postal Service, “Postal Facts 2005” 2 “Address Management for Mail-Order and Retail,” Cecilia Hellman, Directions Magazine, February 2004 23.6% of all U.S. mail is incorrectly addressed 2.7% is completely undeliverable
      • $611 billion - estimated cost to U.S. businesses annually (TDWI) 8
        • Extra postage, printing, and labor costs
        • Loss of credibility in a system
        • Lost revenue due to missed marketing opportunities
        • Customer dissatisfaction and perception
        • Compliance problems (Sarbanes Oxley, HIPAA)
        • Data integration issues with non-standardized data
      How Much Is Bad Data Costing You? 8 The Data Warehousing Institute (TDWI), 2002 Estimate
    • Benefits of Data Quality
      • Makes communications more effective, eliminates waste and ensures deliverability of mail
        • Pay fewer address change fees – shippers can save up to $10 per package
        • Eliminate postage, materials and time wasted on undeliverable mail – instantly increase ROI
        • Deliver packages and mail more quickly
        • Improve customer satisfaction/retention
        • Qualify for postal discounts
    • Benefits of Data Quality - Part 2
      • Compliance
        • HIPAA in 2012
        • Government
      • Acts of Nature
        • Hurricane Katrina eliminated over 20 ZIP Codes
    • Stop Bad Data…Now and in the Future
      • WebSmart for point-of-entry verification of contact records
    • Websmart Address Verifier
      • Verify & correct U.S. and Canadian addresses
      • CASS Certified
      • Adds ZIP + 4, carrier route, & delivery point codes
      • Adds missing business & residential suite numbers
      • Employs algorithms to provide closest possible alternative to an invalid address
      • Parses full address into its components
      • Delivery Point Validation (DPV ®)
      • Improves mail deliverability by definitively confirming whether a particular address is deliverable via the USPS®
      • LACS Link®
      • Corrects addresses changed by local communities due to 9-1-1 renumbering and other changes
        • Address changes average 300k to 400k per year
      • Suite Link™
      • Adds known secondary information to business addresses to ensure mail delivery
      Validating Addresses RR 1 Box 27 A 127 Scenic Rd Mills Bakery 243 Mira Lane Anaheim, CA Mills Bakery 243 Mira Lane Ste 2A Anaheim, CA
    • Validating Addresses Continued
      • Early Warning System
        • Upcoming street information (new developments)
        • Updated Weekly
      • Delivery Plus
        • Non-USPS addresses
      • AddressPlus
        • Append Business Suites and Apartments using Melissa Data’s proprietary multi-sourced data
      Lisa Smith 123 maybury ln irving TX Lisa Smith 123 maybury ln apt 12 irving TX
    • WebSmart Email Verifier
      • Verify Email Domains
      • Detect and correct improper email address format for common domains (ie: gmal.com, yahooo.com)
      • Parse & standardize complete email addresses
      • Detect FCC restricted mobile domains
      • Detect invalid mailboxes (ie: donotreply@domain.com)
    • WebSmart Phone Verifier
      • Validate U.S. & Canadian numbers at 7 or 10-digits
      • Correct bad, missing, & split area codes
      • Identify & validate toll-free numbers (800, 866, 877, 888)
      • Identify numbers as cell, landline, or VOIP; residential, business, or SoHo
      • Append geographic data linked to phone number location
    • WebSmart Name Parser
      • Parse full, inverse, double & mixed format names
      • Identify gender based on first name
      • Includes over 190,000 multi-ethnic first name and last names
      • Detect company, suspicious & vulgar words
      • Create personalized & slug salutations
    • WebSmart GeoCoder
      • Append latitude/longitude coordinates of address
      • Multi-sourced data provides industry’s most accurate method for geocoding addresses
      • Returns FIPS County information, Place Code, Census Block, Census Tract, TimeZone
    • WebSmart Available in expressor 3.5
      • Leverage the power of WebSmart from within your expressor data flow application
      • Download and activate your free trial at http://websmartexpress.expressor-software.com
      • Thank You
      • For more information: [email_address]
      • 800-635-4772 x3