Validate Contact Information using  WebSmart Web Services
Addressing the Problem <ul><li>USPS ®  destroys  2 billion  pieces/yr due to  unaddressed/improperly addressed mail 1 </li...
<ul><li>$611 billion  - estimated cost to U.S. businesses annually (TDWI) 8 </li></ul><ul><ul><li>Extra postage, printing,...
Benefits of Data Quality <ul><li>Makes communications more effective, eliminates waste and ensures deliverability of mail ...
Benefits of Data Quality - Part 2 <ul><li>Compliance </li></ul><ul><ul><li>HIPAA in 2012 </li></ul></ul><ul><ul><li>Govern...
Stop Bad Data…Now and in the Future <ul><li>WebSmart for point-of-entry verification of contact records </li></ul>
Websmart Address Verifier <ul><li>Verify & correct U.S. and Canadian addresses </li></ul><ul><li>CASS Certified  </li></ul...
<ul><li>Delivery Point Validation (DPV ®) </li></ul><ul><li>Improves mail deliverability by definitively confirming whethe...
Validating Addresses Continued <ul><li>Early Warning System </li></ul><ul><ul><li>Upcoming street information (new develop...
WebSmart Email Verifier <ul><li>Verify Email Domains </li></ul><ul><li>Detect and correct improper email address format fo...
WebSmart Phone Verifier <ul><li>Validate U.S. & Canadian numbers at 7 or 10-digits  </li></ul><ul><li>Correct bad, missing...
WebSmart Name Parser <ul><li>Parse full, inverse, double & mixed format names </li></ul><ul><li>Identify gender based on f...
WebSmart GeoCoder  <ul><li>Append latitude/longitude coordinates of address  </li></ul><ul><li>Multi-sourced data provides...
WebSmart Available in expressor 3.5 <ul><li>Leverage the power of WebSmart from within your expressor data flow applicatio...
<ul><li>Thank You </li></ul><ul><li>For more information: [email_address] </li></ul><ul><li>800-635-4772 x3 </li></ul>
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Validate Contact Information with WebSmart Web Services - available in expressor 3.5

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Learn about WebSmart Web Services for name verification, as well as postal address, phone and email validation - and how these services can be used in expressor 3.5 - easy to use desktop ETL software.

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Validate Contact Information with WebSmart Web Services - available in expressor 3.5

  1. 1. Validate Contact Information using WebSmart Web Services
  2. 2. Addressing the Problem <ul><li>USPS ® destroys 2 billion pieces/yr due to unaddressed/improperly addressed mail 1 </li></ul><ul><li>According to a USPS and PricewaterhouseCoopers report, 23.6% of all mail sent in the U.S. is incorrectly addressed 2 </li></ul>1 ”USPS” Postal Fact Sheet, US Postal Service, “Postal Facts 2005” 2 “Address Management for Mail-Order and Retail,” Cecilia Hellman, Directions Magazine, February 2004 23.6% of all U.S. mail is incorrectly addressed 2.7% is completely undeliverable
  3. 3. <ul><li>$611 billion - estimated cost to U.S. businesses annually (TDWI) 8 </li></ul><ul><ul><li>Extra postage, printing, and labor costs </li></ul></ul><ul><ul><li>Loss of credibility in a system </li></ul></ul><ul><ul><li>Lost revenue due to missed marketing opportunities </li></ul></ul><ul><ul><li>Customer dissatisfaction and perception </li></ul></ul><ul><ul><li>Compliance problems (Sarbanes Oxley, HIPAA) </li></ul></ul><ul><ul><li>Data integration issues with non-standardized data </li></ul></ul>How Much Is Bad Data Costing You? 8 The Data Warehousing Institute (TDWI), 2002 Estimate
  4. 4. Benefits of Data Quality <ul><li>Makes communications more effective, eliminates waste and ensures deliverability of mail </li></ul><ul><ul><li>Pay fewer address change fees – shippers can save up to $10 per package </li></ul></ul><ul><ul><li>Eliminate postage, materials and time wasted on undeliverable mail – instantly increase ROI </li></ul></ul><ul><ul><li>Deliver packages and mail more quickly </li></ul></ul><ul><ul><li>Improve customer satisfaction/retention </li></ul></ul><ul><ul><li>Qualify for postal discounts </li></ul></ul>
  5. 5. Benefits of Data Quality - Part 2 <ul><li>Compliance </li></ul><ul><ul><li>HIPAA in 2012 </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><li>Acts of Nature </li></ul><ul><ul><li>Hurricane Katrina eliminated over 20 ZIP Codes </li></ul></ul>
  6. 6. Stop Bad Data…Now and in the Future <ul><li>WebSmart for point-of-entry verification of contact records </li></ul>
  7. 7. Websmart Address Verifier <ul><li>Verify & correct U.S. and Canadian addresses </li></ul><ul><li>CASS Certified </li></ul><ul><li>Adds ZIP + 4, carrier route, & delivery point codes </li></ul><ul><li>Adds missing business & residential suite numbers </li></ul><ul><li>Employs algorithms to provide closest possible alternative to an invalid address </li></ul><ul><li>Parses full address into its components </li></ul>
  8. 8. <ul><li>Delivery Point Validation (DPV ®) </li></ul><ul><li>Improves mail deliverability by definitively confirming whether a particular address is deliverable via the USPS® </li></ul><ul><li>LACS Link® </li></ul><ul><li>Corrects addresses changed by local communities due to 9-1-1 renumbering and other changes </li></ul><ul><ul><li>Address changes average 300k to 400k per year </li></ul></ul><ul><li>Suite Link™ </li></ul><ul><li>Adds known secondary information to business addresses to ensure mail delivery </li></ul>Validating Addresses RR 1 Box 27 A 127 Scenic Rd Mills Bakery 243 Mira Lane Anaheim, CA Mills Bakery 243 Mira Lane Ste 2A Anaheim, CA
  9. 9. Validating Addresses Continued <ul><li>Early Warning System </li></ul><ul><ul><li>Upcoming street information (new developments) </li></ul></ul><ul><ul><li>Updated Weekly </li></ul></ul><ul><li>Delivery Plus </li></ul><ul><ul><li>Non-USPS addresses </li></ul></ul><ul><li>AddressPlus </li></ul><ul><ul><li>Append Business Suites and Apartments using Melissa Data’s proprietary multi-sourced data </li></ul></ul>Lisa Smith 123 maybury ln irving TX Lisa Smith 123 maybury ln apt 12 irving TX
  10. 10. WebSmart Email Verifier <ul><li>Verify Email Domains </li></ul><ul><li>Detect and correct improper email address format for common domains (ie: gmal.com, yahooo.com) </li></ul><ul><li>Parse & standardize complete email addresses </li></ul><ul><li>Detect FCC restricted mobile domains </li></ul><ul><li>Detect invalid mailboxes (ie: donotreply@domain.com) </li></ul>
  11. 11. WebSmart Phone Verifier <ul><li>Validate U.S. & Canadian numbers at 7 or 10-digits </li></ul><ul><li>Correct bad, missing, & split area codes </li></ul><ul><li>Identify & validate toll-free numbers (800, 866, 877, 888) </li></ul><ul><li>Identify numbers as cell, landline, or VOIP; residential, business, or SoHo </li></ul><ul><li>Append geographic data linked to phone number location </li></ul>
  12. 12. WebSmart Name Parser <ul><li>Parse full, inverse, double & mixed format names </li></ul><ul><li>Identify gender based on first name </li></ul><ul><li>Includes over 190,000 multi-ethnic first name and last names </li></ul><ul><li>Detect company, suspicious & vulgar words </li></ul><ul><li>Create personalized & slug salutations </li></ul>
  13. 13. WebSmart GeoCoder <ul><li>Append latitude/longitude coordinates of address </li></ul><ul><li>Multi-sourced data provides industry’s most accurate method for geocoding addresses </li></ul><ul><li>Returns FIPS County information, Place Code, Census Block, Census Tract, TimeZone </li></ul>
  14. 14. WebSmart Available in expressor 3.5 <ul><li>Leverage the power of WebSmart from within your expressor data flow application </li></ul><ul><li>Download and activate your free trial at http://websmartexpress.expressor-software.com </li></ul>
  15. 15. <ul><li>Thank You </li></ul><ul><li>For more information: [email_address] </li></ul><ul><li>800-635-4772 x3 </li></ul>

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