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SOCIAL NETWORKING
  IMPACT ON SOCIETY & CULTURE




                                MEHRAB.A.ISLAM
                                    062-11-1172
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
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                                                                                                                                                                                                ABSTRACT
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G

    This report examines social relationships online to see how they differ from traditional offline
    relationships, focusing on how people create an online identity and how that identity affects the
    formation and maintenance of "friendships" in the digital world. The report also considers how the
    social networking sites impact society and culture.
    INTRODUCTION
    Online social networking services are among the most popular
    Internet services and have become a key feature in many Internet
    services. Users interact through various features of online social
    networking services: making friend relationships, sharing their
    photos, and writing comments. These friend relationships are
    expected to become a key to many other features in web
    services, such as recommendation engines, security measures, online
    search, and personalization issues. However, we have very limited
    knowledge on how much interaction actually takes place over friend
    relationships declared online. A friend relationship only marks the
    beginning of online interaction.
    Application domains:
     Government applications
     Business applications()
     Dating applications()
     Educational applications()
     Medical applications()

    SOCIAL NETWORKING
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
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                                                                                                                                                                                                H I S T O RY
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G




    Early social networking websites started in the
    form of generalized online communities such as
    The WELL (1985), Theglobe.com (1994), Geocities
    (1994) and Tripod (1995). These early
    communities focused on bringing people together
    to interact with each other through chat
    rooms, and share personal information and ideas
    around any topics via personal homepage
    publishing tools which were a precursor to the
    blogging phenomenon. Some communities took a
    different approach by simply having people link to
    each other via email addresses. These sites
    included Classmates.com (1995), focusing on ties
    with former school mates, and SixDegrees.com
    (1997), focusing on indirect ties




    SOCIAL NETWORKING
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G

     I N T E R N E T P E N E T R AT I O N & A C C E S S
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
    The internet service was started in Bangladesh through a small private initiative sometime in late 1993.
    Another private organization came with a bulletin board service (BBS) with Internet e-mails and
    newsgroups in late 1994 that attracted many subscribers because of its good price package. There was
    demand from all quarters for BTTB to start VSAT or X.25 lines for Internet and data entry services. But
    BTTB was not willing. Bangladesh was fortunate that it got three dynamic leaders in the cabinet of the
    three months' neutral caretaker government formed to conduct the National Assembly election from
    April to June 1996.
     Professional distribution of                                            Social naetworking & e-mails                           Usage
                                                                             Web browsing
                Internet users
               Students                                                      Newsgroup reading
                        Computer professionals
                        Engineers
                                                                                                                                                                5%
                                  3% 2%                                                                                                 12%
                            5% 4%
                 6%
                8%                                                              50%
                                                                                                                                                                                    83%
                                                12%
                10%


C O U N T RY C O N T E X T
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
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                                                                                                                                                                                                PEAKS
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G


• Social networks will become people’s new communications hub. They already
  provides a diverse set of options for connecting with more people than ever, in
  chat rooms, with IM and in real time broadcasts.
• Information obtained via social networks is more trusted than non vetted
  information. Just like in the real world where I would probably ask my lawyer
  friend for legal advice, we will begin our online searches first within our social
  networks.
• Social networks are becoming our filter into the big and sometimes
  overwhelming world of Google. Our networks will help us sort good from bad
  information.
• Social networking sites actually appears to reduce loneliness and improve well-
  being,
• users mostly use it to maintain relationships with people they meet offline




    P E A K S & P I T FA L L S
S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G
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                                                                                                                                                                                                    P I T FA L L S
    S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G   S   O   C   I   A   L   N   E   T   W   O   R   K   I   N   G

•           the young brains exposed from the outset to a world of fast action and reaction, of instant
            new screen images flashing up with the press of a key, such rapid interchange might
            accustom the brain to operate over such timescales. Perhaps when in the real world such
            responses are not immediately forthcoming, we will see such behaviors and call them
            attention-deficit disorder.
•           Social networking sites can provide a constant reassurance that you are listened
            to, recognized, and also important. Instead the face-to-face, real life conversation, which
            is far more unpredictable and stressful than the computer mediated one happens in real
            time, with no opportunity to think up clever or witty responses, exposes your voice
            tone, body language, and probably even your emitted pheromones (which are molecules
            that transmit mainly sexual and social messages that others perceive unconsciously).
•           Real conversation in real time may eventually give way to these sanitized and easier
            screen dialogues, in much the same way as killing, skinning and butchering an animal to
            eat has been replaced by the convenience of packages of meat on the supermarket shelf.
            Perhaps future generations will recoil with similar horror at the
            messiness, unpredictability and immediate personal involvement of a three-
            dimensional, real-time interaction.
•           The sheer compulsion of reliable and almost immediate reward is being linked to similar
            chemical systems in the brain that may also play a part in drug addiction. So we should
            not underestimate the 'pleasure' of interacting with a screen when we puzzle over why it
            seems so appealing to young people.



        P E A K S & P I T FA L L S
Age Audience
    It has not taken long for social networking sites to become prevalent amongst the youth. The reason for this might
    be, contemporary youth has consistently been presented restrictions that prohibit what they can and cannot do. There
    has been a rapid increase in curfew legislation along with loitering laws. All of which have been dedicated to the
    prevention of teen violence and to reduce their involvement in drugs. In addition to government rules and regulations
    teenagers face another authority, parental figures. Parents and/or guardians tend to place rules on where they can be
    and when they can be there. This combination of laws and household restrictions hinders and limits the area of social
    interaction to school and maybe with nearby neighbors. As a result the youth turns to online networks that allow them
    to communicate with not only their friend circle but others with similar interests. Social networks have ultimately
    become the best frontier for teenagers to interact and socialize.
                                          35%
•     leaving privacy settings as
      default ‘open’
                                          30%
•     posting content (especially
      photos) that could be
                                          25%
      reputational damaging
•     contacting people they didn’t
      know (and/or didn’t know            20%                                                                            All member communities
      well) online/accepting                                                                                             MySpace
      people they didn’t know as          15%                                                                            Bebo
      ‘friends’                                                                                                          Facebook
•     Less family interaction             10%
•     Making users more
      introverted                         5%
•     Bonding are loosened
•     Health factors                      0%
                                                2-11 yrs   12-17 yrs 18-24 yrs 25-34 yrs 35-49 yrs 50-64 yrs   65+ yrs


S O C I A L I M PAC T
BEHAVIORS & ATTITUDES
Non-users also appear to fall into distinct groups; these groups are based on their reasons for not using
social networking sites:
Concerned about safety – people concerned about safety online, in particular making personal details
available online.
Technically inexperienced – people who lack confidence in using the internet and computers.
Intellectual rejecters – people who have no interest in social networking sites and see them as a waste
of time.                       topic       Style of use    Gender        Age        Typical sites Number of
                                                                                                                           people
• Social networkers
differ in their attitudes    Alpha socialisers   Flirting, meeting     Mostly male        <25yrs        Bebo, Myspace,    Minority
to social networking                                new people                                                Hi5
sites and in their
behavior while using            Attention        Posting photos to    Mostly female     Tenns to 35+       Bebo,           Some
them;          qualitative       seekers          get comments                         (esp. mothers)    Myspace,ICQ
research indicates that                            from others
site users tend to fall
into five distinct groups      Followers         Keeping up with     Male and female        All         Bebo, Myspace,     Many
based on their behaviors                             friends                                            Facebook, Hi5,
                                                                                                              ICQ
and attitudes. These are
as follows:
                                Faithfuls           Finding old      Male and female     Older 20+         Facebook        Many
                                                      friends
                              Functionals            Pursuing          Mostly male       Older 20+      Facebook, Bebo,   Minority
                                                    interests &                                            Myspace
                                                      hobbies



S O C I A L I M PAC T
CONCLUSION



  Some simple ideas and guidelines should make it possible for the
  family to enjoy both social networking and intimate family time.
  Truly, the ability to keep things in perspective exists with the
  parents. Adults should set aside some rules that govern online
  social networking.

• Ensure that the social networking sites are age appropriate.
• Set time limits on cyber activities. Having a strict set of rules on when
  the computer can be used, and what surfing options are appropriate
  will help the adults to monitor the interaction of their children
• More for intimate family interaction
T H A N K   Y O U

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Social networking

  • 1. SOCIAL NETWORKING IMPACT ON SOCIETY & CULTURE MEHRAB.A.ISLAM 062-11-1172
  • 2. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S S O O C C I I A A L L N N E E T T W W O O R R K K I I N N G G S S O O C C I I A A L L N N E E T T W W O O R R K K I I N N G G S S O O C C I I A A L L N N E E T T W W O O R R K K I I N N G G ABSTRACT S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G This report examines social relationships online to see how they differ from traditional offline relationships, focusing on how people create an online identity and how that identity affects the formation and maintenance of "friendships" in the digital world. The report also considers how the social networking sites impact society and culture. INTRODUCTION Online social networking services are among the most popular Internet services and have become a key feature in many Internet services. Users interact through various features of online social networking services: making friend relationships, sharing their photos, and writing comments. These friend relationships are expected to become a key to many other features in web services, such as recommendation engines, security measures, online search, and personalization issues. However, we have very limited knowledge on how much interaction actually takes place over friend relationships declared online. A friend relationship only marks the beginning of online interaction. Application domains:  Government applications  Business applications()  Dating applications()  Educational applications()  Medical applications() SOCIAL NETWORKING
  • 3. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S S O O C C I I A A L L N N E E T T W W O O R R K K I I N N G G S S O O C C I I A A L L N N E E T T W W O O R R K K I I N N G G S S O O C C I I A A L L N N E E T T W W O O R R K K I I N N G G H I S T O RY S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G Early social networking websites started in the form of generalized online communities such as The WELL (1985), Theglobe.com (1994), Geocities (1994) and Tripod (1995). These early communities focused on bringing people together to interact with each other through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools which were a precursor to the blogging phenomenon. Some communities took a different approach by simply having people link to each other via email addresses. These sites included Classmates.com (1995), focusing on ties with former school mates, and SixDegrees.com (1997), focusing on indirect ties SOCIAL NETWORKING
  • 4. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G I N T E R N E T P E N E T R AT I O N & A C C E S S S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G The internet service was started in Bangladesh through a small private initiative sometime in late 1993. Another private organization came with a bulletin board service (BBS) with Internet e-mails and newsgroups in late 1994 that attracted many subscribers because of its good price package. There was demand from all quarters for BTTB to start VSAT or X.25 lines for Internet and data entry services. But BTTB was not willing. Bangladesh was fortunate that it got three dynamic leaders in the cabinet of the three months' neutral caretaker government formed to conduct the National Assembly election from April to June 1996. Professional distribution of Social naetworking & e-mails Usage Web browsing Internet users Students Newsgroup reading Computer professionals Engineers 5% 3% 2% 12% 5% 4% 6% 8% 50% 83% 12% 10% C O U N T RY C O N T E X T
  • 5. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S S S O O O C C C I I I A A A L L L N N N E E E T T T W W W O O O R R R K K K I I I N N N G G G S S S O O O C C C I I I A A A L L L N N N E E E T T T W W W O O O R R R K K K I I I N N N G G G S S S O O O C C C I I I A A A L L L N N N E E E T T T W W W O O O R R R K K K I I I N N N G G G PEAKS S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G • Social networks will become people’s new communications hub. They already provides a diverse set of options for connecting with more people than ever, in chat rooms, with IM and in real time broadcasts. • Information obtained via social networks is more trusted than non vetted information. Just like in the real world where I would probably ask my lawyer friend for legal advice, we will begin our online searches first within our social networks. • Social networks are becoming our filter into the big and sometimes overwhelming world of Google. Our networks will help us sort good from bad information. • Social networking sites actually appears to reduce loneliness and improve well- being, • users mostly use it to maintain relationships with people they meet offline P E A K S & P I T FA L L S
  • 6. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S S S O O O C C C I I I A A A L L L N N N E E E T T T W W W O O O R R R K K K I I I N N N G G G S S S O O O C C C I I I A A A L L L N N N E E E T T T W W W O O O R R R K K K I I I N N N G G G S S S O O O C C C I I I A A A L L L N N N E E E T T T W W W O O O R R R K K K I I I N N N G G G P I T FA L L S S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G • the young brains exposed from the outset to a world of fast action and reaction, of instant new screen images flashing up with the press of a key, such rapid interchange might accustom the brain to operate over such timescales. Perhaps when in the real world such responses are not immediately forthcoming, we will see such behaviors and call them attention-deficit disorder. • Social networking sites can provide a constant reassurance that you are listened to, recognized, and also important. Instead the face-to-face, real life conversation, which is far more unpredictable and stressful than the computer mediated one happens in real time, with no opportunity to think up clever or witty responses, exposes your voice tone, body language, and probably even your emitted pheromones (which are molecules that transmit mainly sexual and social messages that others perceive unconsciously). • Real conversation in real time may eventually give way to these sanitized and easier screen dialogues, in much the same way as killing, skinning and butchering an animal to eat has been replaced by the convenience of packages of meat on the supermarket shelf. Perhaps future generations will recoil with similar horror at the messiness, unpredictability and immediate personal involvement of a three- dimensional, real-time interaction. • The sheer compulsion of reliable and almost immediate reward is being linked to similar chemical systems in the brain that may also play a part in drug addiction. So we should not underestimate the 'pleasure' of interacting with a screen when we puzzle over why it seems so appealing to young people. P E A K S & P I T FA L L S
  • 7. Age Audience It has not taken long for social networking sites to become prevalent amongst the youth. The reason for this might be, contemporary youth has consistently been presented restrictions that prohibit what they can and cannot do. There has been a rapid increase in curfew legislation along with loitering laws. All of which have been dedicated to the prevention of teen violence and to reduce their involvement in drugs. In addition to government rules and regulations teenagers face another authority, parental figures. Parents and/or guardians tend to place rules on where they can be and when they can be there. This combination of laws and household restrictions hinders and limits the area of social interaction to school and maybe with nearby neighbors. As a result the youth turns to online networks that allow them to communicate with not only their friend circle but others with similar interests. Social networks have ultimately become the best frontier for teenagers to interact and socialize. 35% • leaving privacy settings as default ‘open’ 30% • posting content (especially photos) that could be 25% reputational damaging • contacting people they didn’t know (and/or didn’t know 20% All member communities well) online/accepting MySpace people they didn’t know as 15% Bebo ‘friends’ Facebook • Less family interaction 10% • Making users more introverted 5% • Bonding are loosened • Health factors 0% 2-11 yrs 12-17 yrs 18-24 yrs 25-34 yrs 35-49 yrs 50-64 yrs 65+ yrs S O C I A L I M PAC T
  • 8. BEHAVIORS & ATTITUDES Non-users also appear to fall into distinct groups; these groups are based on their reasons for not using social networking sites: Concerned about safety – people concerned about safety online, in particular making personal details available online. Technically inexperienced – people who lack confidence in using the internet and computers. Intellectual rejecters – people who have no interest in social networking sites and see them as a waste of time. topic Style of use Gender Age Typical sites Number of people • Social networkers differ in their attitudes Alpha socialisers Flirting, meeting Mostly male <25yrs Bebo, Myspace, Minority to social networking new people Hi5 sites and in their behavior while using Attention Posting photos to Mostly female Tenns to 35+ Bebo, Some them; qualitative seekers get comments (esp. mothers) Myspace,ICQ research indicates that from others site users tend to fall into five distinct groups Followers Keeping up with Male and female All Bebo, Myspace, Many based on their behaviors friends Facebook, Hi5, ICQ and attitudes. These are as follows: Faithfuls Finding old Male and female Older 20+ Facebook Many friends Functionals Pursuing Mostly male Older 20+ Facebook, Bebo, Minority interests & Myspace hobbies S O C I A L I M PAC T
  • 9. CONCLUSION Some simple ideas and guidelines should make it possible for the family to enjoy both social networking and intimate family time. Truly, the ability to keep things in perspective exists with the parents. Adults should set aside some rules that govern online social networking. • Ensure that the social networking sites are age appropriate. • Set time limits on cyber activities. Having a strict set of rules on when the computer can be used, and what surfing options are appropriate will help the adults to monitor the interaction of their children • More for intimate family interaction
  • 10. T H A N K Y O U