The document discusses the impact of social networking on society and culture. It examines how people create online identities and form relationships through social media. Some key points made include that social networks have become a major communication tool, information shared through networks is trusted more than non-vetted online sources, and that social media may help reduce loneliness by maintaining existing offline relationships. Both opportunities and risks of increased social networking are considered.
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Social networking
1. SOCIAL NETWORKING
IMPACT ON SOCIETY & CULTURE
MEHRAB.A.ISLAM
062-11-1172
2. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
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ABSTRACT
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
This report examines social relationships online to see how they differ from traditional offline
relationships, focusing on how people create an online identity and how that identity affects the
formation and maintenance of "friendships" in the digital world. The report also considers how the
social networking sites impact society and culture.
INTRODUCTION
Online social networking services are among the most popular
Internet services and have become a key feature in many Internet
services. Users interact through various features of online social
networking services: making friend relationships, sharing their
photos, and writing comments. These friend relationships are
expected to become a key to many other features in web
services, such as recommendation engines, security measures, online
search, and personalization issues. However, we have very limited
knowledge on how much interaction actually takes place over friend
relationships declared online. A friend relationship only marks the
beginning of online interaction.
Application domains:
Government applications
Business applications()
Dating applications()
Educational applications()
Medical applications()
SOCIAL NETWORKING
3. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
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H I S T O RY
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
Early social networking websites started in the
form of generalized online communities such as
The WELL (1985), Theglobe.com (1994), Geocities
(1994) and Tripod (1995). These early
communities focused on bringing people together
to interact with each other through chat
rooms, and share personal information and ideas
around any topics via personal homepage
publishing tools which were a precursor to the
blogging phenomenon. Some communities took a
different approach by simply having people link to
each other via email addresses. These sites
included Classmates.com (1995), focusing on ties
with former school mates, and SixDegrees.com
(1997), focusing on indirect ties
SOCIAL NETWORKING
4. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
I N T E R N E T P E N E T R AT I O N & A C C E S S
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
The internet service was started in Bangladesh through a small private initiative sometime in late 1993.
Another private organization came with a bulletin board service (BBS) with Internet e-mails and
newsgroups in late 1994 that attracted many subscribers because of its good price package. There was
demand from all quarters for BTTB to start VSAT or X.25 lines for Internet and data entry services. But
BTTB was not willing. Bangladesh was fortunate that it got three dynamic leaders in the cabinet of the
three months' neutral caretaker government formed to conduct the National Assembly election from
April to June 1996.
Professional distribution of Social naetworking & e-mails Usage
Web browsing
Internet users
Students Newsgroup reading
Computer professionals
Engineers
5%
3% 2% 12%
5% 4%
6%
8% 50%
83%
12%
10%
C O U N T RY C O N T E X T
5. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
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PEAKS
S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
• Social networks will become people’s new communications hub. They already
provides a diverse set of options for connecting with more people than ever, in
chat rooms, with IM and in real time broadcasts.
• Information obtained via social networks is more trusted than non vetted
information. Just like in the real world where I would probably ask my lawyer
friend for legal advice, we will begin our online searches first within our social
networks.
• Social networks are becoming our filter into the big and sometimes
overwhelming world of Google. Our networks will help us sort good from bad
information.
• Social networking sites actually appears to reduce loneliness and improve well-
being,
• users mostly use it to maintain relationships with people they meet offline
P E A K S & P I T FA L L S
6. S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
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S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G S O C I A L N E T W O R K I N G
• the young brains exposed from the outset to a world of fast action and reaction, of instant
new screen images flashing up with the press of a key, such rapid interchange might
accustom the brain to operate over such timescales. Perhaps when in the real world such
responses are not immediately forthcoming, we will see such behaviors and call them
attention-deficit disorder.
• Social networking sites can provide a constant reassurance that you are listened
to, recognized, and also important. Instead the face-to-face, real life conversation, which
is far more unpredictable and stressful than the computer mediated one happens in real
time, with no opportunity to think up clever or witty responses, exposes your voice
tone, body language, and probably even your emitted pheromones (which are molecules
that transmit mainly sexual and social messages that others perceive unconsciously).
• Real conversation in real time may eventually give way to these sanitized and easier
screen dialogues, in much the same way as killing, skinning and butchering an animal to
eat has been replaced by the convenience of packages of meat on the supermarket shelf.
Perhaps future generations will recoil with similar horror at the
messiness, unpredictability and immediate personal involvement of a three-
dimensional, real-time interaction.
• The sheer compulsion of reliable and almost immediate reward is being linked to similar
chemical systems in the brain that may also play a part in drug addiction. So we should
not underestimate the 'pleasure' of interacting with a screen when we puzzle over why it
seems so appealing to young people.
P E A K S & P I T FA L L S
7. Age Audience
It has not taken long for social networking sites to become prevalent amongst the youth. The reason for this might
be, contemporary youth has consistently been presented restrictions that prohibit what they can and cannot do. There
has been a rapid increase in curfew legislation along with loitering laws. All of which have been dedicated to the
prevention of teen violence and to reduce their involvement in drugs. In addition to government rules and regulations
teenagers face another authority, parental figures. Parents and/or guardians tend to place rules on where they can be
and when they can be there. This combination of laws and household restrictions hinders and limits the area of social
interaction to school and maybe with nearby neighbors. As a result the youth turns to online networks that allow them
to communicate with not only their friend circle but others with similar interests. Social networks have ultimately
become the best frontier for teenagers to interact and socialize.
35%
• leaving privacy settings as
default ‘open’
30%
• posting content (especially
photos) that could be
25%
reputational damaging
• contacting people they didn’t
know (and/or didn’t know 20% All member communities
well) online/accepting MySpace
people they didn’t know as 15% Bebo
‘friends’ Facebook
• Less family interaction 10%
• Making users more
introverted 5%
• Bonding are loosened
• Health factors 0%
2-11 yrs 12-17 yrs 18-24 yrs 25-34 yrs 35-49 yrs 50-64 yrs 65+ yrs
S O C I A L I M PAC T
8. BEHAVIORS & ATTITUDES
Non-users also appear to fall into distinct groups; these groups are based on their reasons for not using
social networking sites:
Concerned about safety – people concerned about safety online, in particular making personal details
available online.
Technically inexperienced – people who lack confidence in using the internet and computers.
Intellectual rejecters – people who have no interest in social networking sites and see them as a waste
of time. topic Style of use Gender Age Typical sites Number of
people
• Social networkers
differ in their attitudes Alpha socialisers Flirting, meeting Mostly male <25yrs Bebo, Myspace, Minority
to social networking new people Hi5
sites and in their
behavior while using Attention Posting photos to Mostly female Tenns to 35+ Bebo, Some
them; qualitative seekers get comments (esp. mothers) Myspace,ICQ
research indicates that from others
site users tend to fall
into five distinct groups Followers Keeping up with Male and female All Bebo, Myspace, Many
based on their behaviors friends Facebook, Hi5,
ICQ
and attitudes. These are
as follows:
Faithfuls Finding old Male and female Older 20+ Facebook Many
friends
Functionals Pursuing Mostly male Older 20+ Facebook, Bebo, Minority
interests & Myspace
hobbies
S O C I A L I M PAC T
9. CONCLUSION
Some simple ideas and guidelines should make it possible for the
family to enjoy both social networking and intimate family time.
Truly, the ability to keep things in perspective exists with the
parents. Adults should set aside some rules that govern online
social networking.
• Ensure that the social networking sites are age appropriate.
• Set time limits on cyber activities. Having a strict set of rules on when
the computer can be used, and what surfing options are appropriate
will help the adults to monitor the interaction of their children
• More for intimate family interaction