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The gap, the curve and the dip
                                                                       Gap                                                                                      Desired
Current
                     Endings                                   Transitions                                                   Beginning

Responses                                                                    Stages of grief
to change
must be taken
into account
                                         Uninformed                 Uninformed                       Hopeful                  Informed                Change
                                          optimism                  pessimism                        realism                 pessimism              ‘completion’


                  Performance
                       dip
Change
                                                               Desire                         Knowledge                           Ability                     Reinforcement
goals follow
a consistent                       Awareness
sequence of
outcomes                                                  Positive
                                                                                  Experimentation                      Adoption             Internalisation      Institutionalisation
                                                         Perception


Comms
Goals will
determine                          Awareness         Understanding                     Support                           Involvement                   Commitment
approach
                Commitment curve                                                               •        Adapted from Kubler Ross, Prosci, Quirke, Larkin, Conner



                                           (c) 2011 Melcrum & Meaning Business - Leadership Communication for Change

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Change Comms Theory of Everything

  • 1. The gap, the curve and the dip Gap Desired Current Endings Transitions Beginning Responses Stages of grief to change must be taken into account Uninformed Uninformed Hopeful Informed Change optimism pessimism realism pessimism ‘completion’ Performance dip Change Desire Knowledge Ability Reinforcement goals follow a consistent Awareness sequence of outcomes Positive Experimentation Adoption Internalisation Institutionalisation Perception Comms Goals will determine Awareness Understanding Support Involvement Commitment approach Commitment curve • Adapted from Kubler Ross, Prosci, Quirke, Larkin, Conner (c) 2011 Melcrum & Meaning Business - Leadership Communication for Change